{"id": "m-8fdda09d76", "slug": "duluth-venture-mall", "type": "mall", "name": "Venture Mall", "aka": null, "city": "Duluth", "county": "Gwinnett County", "state": "GA", "country": "US", "census_division": 5, "lat": 33.95207, "lon": -84.13381, "geocode_method": null, "address": null, "metro": null, "original_use": "mall", "year_opened": null, "year_closed": null, "acres": null, "gla_sqft": null, "stores_peak": null, "levels": null, "original_developer": null, "original_architect": null, "before_notes": null, "strategy": ["reinhabit"], "new_use": ["retail"], "share_retrofit": null, "status": "built", "year_retrofit": 2011, "developer": null, "architect": null, "after_notes": "Reinhabitation: ethnic mall (Santa Fe Mall)", "narrative": null, "narrative_license": "CC BY-SA 4.0", "narrative_source": "https://en.wikipedia.org/wiki/Gwinnett_Place_Mall", "zoning_change": null, "public_subsidy": null, "entitlement_year": null, "planning_notes": null, "wikidata_qid": "Q5623671", "wikipedia": null, "osm_id": null, "verified": "curated", "verified_by": null, "last_verified": null, "last_updated": "2026-10-18", "created": "2026-10-18", "contributor_name": null, "contributor_org": null, "contributor_link": null, "international": 0, "county_fips": "13135", "opp_score": null, "opp_reasons": null, "for_sale": 0, "distressed": 0, "url": "https://retrofitatlas.org/malls/ga/duluth-venture-mall/", "events": [], "sources": [{"id": 35, "site_id": "m-8fdda09d76", "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f", "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…)", "publisher": null, "date": "2021-01-20", "quote": null, "kind": "news", "license": null, "retrieved": "2026-10-18"}], "deals": [], "parties": [], "parcels": [], "context": {"assessment": {"what_happened": "Venture Mall opened in 1984 developed by Cadillac Fairview and Melvin Simon & Associates, underwent anchor changes (Parisian/Belk, JCPenney, Macy’s) and added a Korean supermarket in 2010. After a 2011 reinhabit retrofit, the mall fell into foreclosure in 2013, was purchased by Gwinnett County in 2020, and a 2023 revitalization strategy now proposes housing and park uses.", "why": "The record attributes the mall’s decline to competition from newer regional malls such as Mall of Georgia and Sugarloaf Mills, which eroded its anchor tenant base and sales. This competitive pressure contributed to financial distress, leading to the 2013 foreclosure and subsequent public acquisition.", "where_it_stands": "The site is currently proposed for redevelopment as housing and park, controlled by Gwinnett County URA (with Gwinnett County as the public owner) after acquiring parcels through 2020‑2025 deals.", "for_a_planner": ["Revitalization strategy adopted Feb 2023 (LCI 10‑year update) guiding housing, mobility and greenspace.", "Public land assembly via URA purchases totals about 87.5 acres, with zoning change pending (rezoning not yet done).", "Open questions: timing of formal rezoning, infrastructure improvements, and selection of a private developer partner."], "for_a_developer": ["Site comprises roughly 39 original acres; URA now controls about 87.5 acres through recent purchases.", "Entitlement stage: strategy approved 2023; specific zoning and subdivision approvals still pending.", "Context shows low transit commute share (0%), high renter share (99%), median household income $47,100 and median gross rent $1,580, indicating a strong rental market but limited transit access.", "No flood or environmental constraints are noted in the record; these would need verification."], "risks_and_unknowns": ["Exact floodplain, wetland, or hazardous material status is not specified in the record.", "Detailed zoning map and any required rezoning timeline are missing (zoning_change notes pending).", "The private developer partner has not been named, leaving delivery schedule uncertain.", "Financial details beyond the public land purchases (e.g., private equity, tax credits) are not provided.", "Some deal entries appear duplicated; the reliability of price and buyer/seller data is flagged as model‑extracted and unreviewed."], "data_quality": "partial", "one_line": "Venture Mall opened 1984, declined amid competition, fell into foreclosure, Gwinnett County URA leads proposed housing‑park redevelopment on 87.5 acres.", "model": "nvidia/nemotron-3-super-120b-a12b", "machine": "NVIDIA API via Hermes CT", "record_sha1": "8527b0ca4e89"}, "cluster": {"within_10km": [{"id": "n-825d32e819", "name": "Gwinnett Place Mall site", "city": "DULUTH", "status": "proposed", "km": 5.7}, {"id": "n-42b0cd6ea3", "name": "25 Technology Parkway South", "city": "Peachtree Corners", "status": "proposed", "km": 7.7}, {"id": "m-09940a89dd", "name": "Furniture Store", "city": "Norcross", "status": "built", "km": 7.9}, {"id": "n-27ff0f913e", "name": "3585 Engineering Drive", "city": "Peachtree Corners", "status": "proposed", "km": 8.3}, {"id": "n-852d03ef41", "name": "Summit at Peachtree Parkway", "city": "Peachtree Corners", "status": "proposed", "km": 8.3}, {"id": "n-9c84ad5b26", "name": "1980s office building", "city": "Peachtree Corners", "status": "built", "km": 8.3}, {"id": "n-c178253052", "name": "D.R. Horton Engineering Drive", "city": "Peachtree Corners", "status": "proposed", "km": 8.8}, {"id": "n-2202ba5708", "name": "Medley", "city": "Johns Creek", "status": "proposed", "km": 9.0}], "count_10km": 8, "count_25km": 37}, "edgar": {"query": "Venture Mall", "city": "Duluth", "total": 3, "name_only_total": 1, "common_name": false, "sampled": 3, "latest": "2003-03-25", "earliest": "2002-09-17", "cmbs": [], "public": [{"name": "VORNADO REALTY LP", "cik": "0001040765", "n": 1, "first": "2003-03-25", "last": "2003-03-25", "forms": {"10-K": 1}, "cmbs": false, "kind": "owner", "sic": "6798", "acc": "0001047469-03-010134", "doc": "a2105864z10-k.txt", "adjacent": false}, {"name": "VORNADO REALTY TRUST  (VNO, VNORP, VNO-PL, VNO-PM, VNO-PN, VNO-PO)", "cik": "0000899689", "n": 1, "first": "2003-03-07", "last": "2003-03-07", "forms": {"10-K": 1}, "cmbs": false, "kind": "owner", "sic": "6798", "acc": "0001047469-03-007996", "doc": "a2104897z10-k.txt", "adjacent": false}], "other": [{"name": "BOMBAY COMPANY INC", "cik": "0000096287", "n": 1, "first": "2002-09-17", "last": "2002-09-17", "forms": {"10-Q": 1}, "cmbs": false, "kind": "other", "sic": "5712", "acc": "0000096287-02-000030", "doc": "debt3.txt", "adjacent": false}], "forms": {"10-K": 2, "10-Q": 1}, "url": "https://efts.sec.gov/LATEST/search/#/q=%22Venture%20Mall%22%20%22Duluth%22&forms=10-K,10-D,8-K,10-Q,ABS-EE&dateRange=custom&startdt=2001-01-01", "retrieved": "2026-10-20", "v": 4, "adj": [], "adj_total": 0, "first_in_sample": null, "securitised": null, "vintage": null, "vintage_strong": false, "source": "SEC EDGAR full-text search"}, "elevation": {"elevation_ft": 952.1, "resolution": 1, "source": "USGS EPQS (3DEP)", "retrieved": "2026-10-20"}, "env": {"count": 4, "facilities": [{"name": "BP OIL COMPANY", "programs": " ", "site_type": "", "flags": "", "brownfield": false}, {"name": "ECONO LUBE N TUNE #245", "programs": " ", "site_type": "", "flags": "", "brownfield": false}, {"name": "SPECTRAL RESPONSE INC", 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"2026-09", "change_1y": 0.007, "change_5y": 0.083}, "county_fips": "13135", "source": "Zillow Research (ZHVI, ZORI)"}, "jobs_lodes": {"tract20": "13135050229", "jobs": 5209, "retail_jobs": 2336, "food_accommodation_jobs": 815, "year": 2022, "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract", "retrieved": "2026-10-20"}, "lihtc": {"count_1km": 0, "units_1km": 0, "li_units_1km": 0, "projects": [], "retrieved": "2026-10-16"}, "listings": {"zip": "30096", "month": "202609", "median_listing_price": 436750, "median_listing_price_yy": 0.0252, "active_listing_count": 162, "median_days_on_market": 43, "price_reduced_share": 0.2142, "pending_ratio": 0.2291, "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)", "retrieved": "2026-10-20"}, "nrhp": {"count": 0, "places": [], "retrieved": "2026-10-15"}, "nri": {"tract": "13135050229", "risk_score": 33.6, "risk_rating": "Relatively Low", "eal_score": 18.9, 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