{"id": "n-ac87d24c6a", "slug": "baltimore-procter-and-gamble-baltimore-plant", "type": "industrial", "name": "Procter and Gamble Baltimore Plant", "aka": [], "city": "Baltimore", "county": "Baltimore city", "state": "MD", "country": "US", "census_division": 5, "lat": 39.275, "lon": -76.59166667, "geocode_method": "wikipedia", "address": null, "metro": null, "original_use": "soap manufacturing plant", "year_opened": null, "year_closed": null, "acres": 10.0, "gla_sqft": null, "stores_peak": null, "levels": null, "original_developer": "Procter & Gamble", "original_architect": null, "before_notes": "Draft from Wikipedia, model-extracted, unreviewed: The Procter & Gamble Baltimore Plant, a soap manufacturing complex opened in 1929 and closed in 1994, was converted into the Tide Point office complex by 2001, now housing Under Armour's headquarters.", "strategy": ["reinhabit"], "new_use": ["office"], "share_retrofit": null, "status": "built", "year_retrofit": null, "developer": null, "architect": null, "after_notes": null, "narrative": "Procter and Gamble Baltimore Plant is a historic factory complex located at Locust Point in Baltimore, Maryland, United States. It is a compact industrial complex built by the national corporation Procter & Gamble comprising five major three-story brick buildings spread over 10 acres (40,000 m2). These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).\nProcter & Gamble's late 1920s decision to locate its second east coast soap manufacturing plant in Baltimore reflects the strengths of Baltimore's industrial infrastructure in the early 20th century.", "narrative_license": "CC BY-SA 4.0", "narrative_source": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "zoning_change": null, "public_subsidy": null, "entitlement_year": null, "planning_notes": null, "wikidata_qid": "Q7247498", "wikipedia": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "osm_id": null, "verified": "draft", "verified_by": null, "last_verified": null, "last_updated": "2026-10-18", "created": "2026-10-18", "contributor_name": null, "contributor_org": null, "contributor_link": null, "international": 0, "county_fips": "24510", "opp_score": 0.0, "opp_reasons": ["retrofit already built", "county shrank -6.1% 2018–23"], "for_sale": 0, "distressed": 0, "url": "https://retrofitatlas.org/industrial/md/baltimore-procter-and-gamble-baltimore-plant/", "events": [{"year": 1929, "date": null, "kind": "note", "detail": "Plant opened with Process Building, Soap Chip Building, Bar Soap Building, and Warehouse", "source_id": 7522}, {"year": 1994, "date": null, "kind": "note", "detail": "Procter & Gamble announced closure of Baltimore Plant", "source_id": 7523}, {"year": 1999, "date": null, "kind": "note", "detail": "Plant listed on National Register of Historic Places", "source_id": 7524}, {"year": 2001, "date": null, "kind": "note", "detail": "Conversion to office complex completed", "source_id": 7525}], "sources": [{"id": 7521, "site_id": "n-ac87d24c6a", "url": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "title": "Procter and Gamble Baltimore Plant", "publisher": "Wikipedia", "date": null, "quote": "Procter and Gamble Baltimore Plant", "kind": "wikipedia", "license": "CC BY-SA 4.0", "retrieved": "2026-10-18"}, {"id": 7522, "site_id": "n-ac87d24c6a", "url": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "title": "Timeline", "publisher": null, "date": null, "quote": "These major buildings are the Process Building (1929), the Soap Chip Building (1929), the Bar Soap Building (1929), the Warehouse (1929), and the Tide Building (1949).", "kind": "quote", "license": null, "retrieved": "2026-10-18"}, {"id": 7523, "site_id": "n-ac87d24c6a", "url": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "title": "Timeline", "publisher": null, "date": null, "quote": "On January 13, 1994, they announced that the Baltimore Plant was one of four that would be closed.", "kind": "quote", "license": null, "retrieved": "2026-10-18"}, {"id": 7524, "site_id": "n-ac87d24c6a", "url": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "title": "Timeline", "publisher": null, "date": null, "quote": "Procter and Gamble Baltimore Plant was listed on the National Register of Historic Places in 1999.", "kind": "quote", "license": null, "retrieved": "2026-10-18"}, {"id": 7525, "site_id": "n-ac87d24c6a", "url": "https://en.wikipedia.org/wiki/Procter_and_Gamble_Baltimore_Plant", "title": "Timeline", "publisher": null, "date": null, "quote": "Between 1999 and 2001, the plant was converted into an office complex called Tide Point.", "kind": "quote", "license": null, "retrieved": "2026-10-18"}], "deals": [], "parties": [], "parcels": [], "context": {"assessment": {"what_happened": "The Procter & Gamble Baltimore Plant (10 acres) was converted from a soap manufacturing facility to office use by 2001. It is now a built, operational office site. The retrofit is complete, as noted in the 'opp_reasons' (\"retrofit already built\").", "why": "The site is a historic industrial complex (five brick buildings, 1929–1949) listed on the National Register of Historic Places. It is located within 10 km of nine former or operating retail sites (e.g., The Fishmarket, Old Town Mall, The Gallery at Harborplace), but no current tenant data is provided. Housing market trends show a 3.9% year-over-year decline in ZHVI (median home value) but a 3.5% rise in ZORI (rental rates).", "where_it_stands": "The site is not available for new retrofit (status: 'built'). Peer projects with similar 'reinhabit' strategy (e.g., Marley Station Mall, Circle Centre Mall) scored 5.0–5.5. County population decline (-6.1% 2018–2023) is cited as a factor in the opportunity score (0.0). Traffic volume is low (1,775 ADT on a major collector road).", "for_a_planner": ["Historic industrial site with existing office conversion", "Nearby retail cluster includes closed sites (e.g., Old Town Mall, 2.6 km away)", "Housing market shows mixed trends: declining home values but rising rents"], "for_a_developer": ["No current vacancy or development opportunity (retrofit complete)", "Peer projects suggest similar strategy but not applicable here", "Traffic data indicates low-volume access road (1,775 ADT)"], "risks_and_unknowns": ["'County shrank' reference is unclear (likely population decline)", "No current tenant or occupancy data", "No details on building condition or cost of retrofit", "No indication of current office demand or vacancy rates"], "data_quality": "partial", "one_line": "Historic P&G plant retrofitted to office use (2001); no current development opportunity; near closed retail sites; housing market shows declining home values but rising rents.", "model": "qwen3-30b-a3b-64k:latest", "machine": "Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b)", "record_sha1": "964d1db284e0"}, "cluster": {"within_10km": [{"id": "m-eae58f900a", "name": "The Fishmarket", "city": "Baltimore", "status": "demolished", "km": 2.0}, {"id": "m-138bb1a9fc", "name": "The Gallery at Harborplace", "city": "Downtown Baltimore", "status": "closed", "km": 2.1}, {"id": "m-775fafdffc", "name": "The Brokerage", "city": "Baltimore", "status": "operating", "km": 2.1}, {"id": "n-1ba6d27ce8", "name": "Village of Cross Keys", "city": "Baltimore", "status": "built", "km": 2.4}, {"id": "m-424222a976", "name": "Old Town Mall", "city": "Baltimore", "status": "closed", "km": 2.6}, {"id": "m-f8a0a65cdb", "name": "Brown's Arcade", "city": "Baltimore", "status": "operating", "km": 2.9}, {"id": "m-523a36678a", "name": "Eastpoint Mall", "city": "Dundalk", "status": "closed", "km": 7.3}, {"id": "m-3c924eaf68", "name": "Rotunda Mall", "city": "Baltimore", "status": "built", "km": 7.5}, {"id": "m-858a9c0a2a", "name": "Glen Burnie Mall", "city": "Glen Burnie", "status": "operating", "km": 9.4}], "count_10km": 9, "count_25km": 21}, "elevation": {"elevation_ft": 16.0, "resolution": 1, "source": "USGS EPQS (3DEP)", "retrieved": "2026-10-20"}, "food_access": {"tract10": "24510240100", "urban": 1, "lila_1_10": 0, "low_access_1mi": 0, "lapop1share": 2.02243348411738, "poverty_rate": 4.1045910611128, "median_family_income": 165048.0, "snap_households": 18.0, "pop2010": 2699.0, "source": "USDA ERS Food Access Research Atlas 2019 (ArcGIS copy)", "retrieved": "2026-10-20"}, "housing_market": {"zhvi": {"latest": 181356, "month": "2026-09", "change_1y": -0.039, "change_5y": 0.063}, "zori": {"latest": 1764, "month": "2026-09", "change_1y": 0.035, "change_5y": 0.215}, "county_fips": "24510", "source": "Zillow Research (ZHVI, ZORI)"}, "jobs_lodes": {"tract20": "24510240100", "jobs": 4819, "retail_jobs": 240, "food_accommodation_jobs": 188, "year": 2022, "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract", "retrieved": "2026-10-20"}, "listings": {"zip": "21230", "month": "202609", "median_listing_price": 329900, "median_listing_price_yy": -0.0366, "active_listing_count": 238, "median_days_on_market": 56, "price_reduced_share": 0.2164, "pending_ratio": 0.3221, "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)", "retrieved": "2026-10-20"}, "opportunity": {"tract10": "24510240100", "kfr_p25": 0.3812, "jail_p25": 0.0372, "kids_count": 154.1526, "commuting_zone": "Baltimore", "vintage": "children born 1978-83, outcomes measured 2014-15", "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)", "retrieved": "2026-10-20"}, "peers": {"peers": [{"id": "m-cf2c99ad25", "name": "Marley Station Mall", "city": "Baltimore", "state": "MD", "score": 5.5, "why": ["same strategy: reinhabit", "also in MD", "15 km away"]}, {"id": "m-24bf1712ec", "name": "Aloha Tower Marketplace", "city": "Honolulu", "state": "HI", "score": 5.5, "why": ["similar size (13 acres)", "same strategy: reinhabit"]}, {"id": "m-a548094b67", "name": "Circle Centre Mall", "city": "Indianapolis", "state": "IN", "score": 5.5, "why": ["similar size (7.2 acres)", "same strategy: reinhabit"]}, {"id": "n-baabf989ad", "name": "Innovation 27", "city": "Phoenix", "state": "AZ", "score": 5.5, "why": ["similar size (8 acres)", "same strategy: reinhabit"]}, {"id": "m-62895987e1", "name": "Seoul Plaza", "city": "Woodlawn", "state": "MD", "score": 5.0, "why": ["same strategy: reinhabit", "also in MD", "14 km away"]}, {"id": "n-07f7b9e135", "name": "Reisterstown Road Plaza", "city": "Baltimore", "state": "MD", "score": 5.0, "why": ["same strategy: reinhabit", "also in MD", "13 km away"]}], "method": "size, era, strategy, status, type, state, distance"}, "permits": {"county": "Baltimore (Independent City)", "2024": {"units_1": 165, "units_2_4": 4, "units_5plus": 1104, "value_total": 297262100}, "2023": {"units_1": 92, "units_2_4": 2, "units_5plus": 1749, "value_total": 273794169}, "retrieved": "2026-10-18"}, "qcew_retail": {"county": "24510", "year": 2025, "establishments": 1601, "employment": 13104, "avg_annual_pay": 42095, "lq_employment": 0.38, "employment_change_1y": -2.8, "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private", "retrieved": "2026-10-20"}, "retail_trend": {"2012": {"estab": 1838, "emp": 17257}, "2023": {"estab": 1598, "emp": 23927}, "estab_change": -0.131, "emp_change": 0.387, "county_fips": "24510"}, "schools": {"district": "Baltimore City Public Schools", "district_geoid": "2400090", "grades": "PK-12", "district_vintage": "SY2024-25", "public_schools_1mi": 4, "schools": ["Francis Scott Key Elementary/Middle", "Wolfe Street Academy", "The Crossroads School", "Digital Harbor High School"], "schools_vintage": "SY2023-24", "source": "NCES EDGE", "retrieved": "2026-10-20"}, "storms": {"county": "24510", "years": "2016-2025", "events": 64, "by_type": {"Thunderstorm Wind": 34, "Flash Flood": 13, "Flood": 6, "Hail": 6, "Tornado": 5}, "property_damage_usd": 6692000, "deaths_direct": 2, "injuries_direct": 0, "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted", "source": "NOAA NCEI Storm Events Database, details files", "retrieved": "2026-10-20"}, "traffic": {"max_aadt": 1775, "trucks_aadt": null, "road": "4515", "class": "major collector", "lanes": 2, "segments_600m": 2, "year": "2024", "source": "FHWA HPMS", "retrieved": "2026-10-20"}}, "elements": [{"slug": "strategy-reinhabit", "name": "Reinhabited", "group_": "strategy", "evidence": "", "origin": "record"}, {"slug": "use-office", "name": "Office", "group_": "use", "evidence": "new_use field", "origin": "record"}, {"slug": "place-mall-cluster", "name": "3+ other atlas sites within 10 km", "group_": "place", "evidence": "9 within 10 km", "origin": "computed"}, {"slug": "place-retail-shrinking-county", "name": "County lost 10%+ of retail establishments since 2012", "group_": "place", "evidence": "-13%", "origin": "census-cbp"}, {"slug": "place-shrinking-county", "name": "Shrinking county", "group_": "place", "evidence": "-6.1%", "origin": "census-acs"}, {"slug": "scale-small-site", "name": "Under 20 acres", "group_": "scale", "evidence": "10 acres", "origin": "newtypes-extraction"}], "details": {}, "photos": [], "provenance": {"acres": "newtypes-extraction", "original_developer": "newtypes-extraction"}, "restricted_fields": {"parcels": ["owner_addr", "assessed", "taxable", "tax_amount", "sale_price", "deed_ref"], "deals": ["price", "price_per_acre", "price_per_sqft", "loan_amount", "asking_price"], "how": "free API key: POST /api/v1/keys {\"email\": …}"}}