{ "id": "m-6403662e8c", "slug": "billings-west-park-plaza", "type": "mall", "name": "West Park Plaza", "aka": [ "West Park Promenade" ], "city": "Billings", "county": "Yellowstone County", "state": "MT", "country": "US", "census_division": 8, "lat": 45.78536, "lon": -108.55732, "geocode_method": null, "address": null, "metro": null, "original_use": "mall", "year_opened": null, "year_closed": null, "acres": null, "gla_sqft": null, "stores_peak": null, "levels": null, "original_developer": null, "original_architect": null, "before_notes": null, "strategy": [ "redevelop" ], "new_use": [], "share_retrofit": "partial", "status": "partial", "year_retrofit": 2009, "developer": null, "architect": null, "after_notes": "\u2022 Partial redevelopment: demalling, new street, and residential", "narrative": null, "narrative_license": null, "narrative_source": null, "zoning_change": null, "public_subsidy": null, "entitlement_year": null, "planning_notes": null, "wikidata_qid": null, "wikipedia": null, "osm_id": null, "verified": "curated", "verified_by": null, "last_verified": null, "last_updated": "2026-10-20", "created": "2026-10-18", "contributor_name": null, "contributor_org": null, "contributor_link": null, "international": 0, "county_fips": "30111", "opp_score": 0.0, "opp_reasons": [ "retrofit already built", "county grew 6.0% 2018\u201323" ], "for_sale": 0, "distressed": 0, "deep": {}, "elements": [ { "slug": "era-retrofit-2000s", "name": "Retrofit 2000s", "grp": "era", "evidence": "2009", "origin": "arcgis-webmap" }, { "slug": "web-social-facebook", "name": "On Facebook", "grp": "finance", "evidence": "https://www.facebook.com/109441508284248", "origin": "overture" }, { "slug": "place-15-minute", "name": "15-minute neighbourhood (5+ of 6 daily needs within 800 m)", "grp": "place", "evidence": "6/6", "origin": "openstreetmap" }, { "slug": "place-grocery-800m", "name": "Grocery within 800 m", "grp": "place", "evidence": "6 stores", "origin": "openstreetmap" }, { "slug": "place-high-income", "name": "High-income tract ($100k+)", "grp": "place", "evidence": "$101,841", "origin": "census-acs" }, { "slug": "place-low-vulnerability", "name": "Low social vulnerability tract (SVI \u2264 0.25)", "grp": "place", "evidence": "0.25", "origin": "cdc-svi" }, { "slug": "place-income-rising", "name": "Tract income up 60%+ since 2013", "grp": "place", "evidence": "+130%", "origin": "census-acs" }, { "slug": "place-pop-boom-tract", "name": "Tract population up 25%+ since 2013", "grp": "place", "evidence": "+31%", "origin": "census-acs" }, { "slug": "place-walkable", "name": "Walkable block group (EPA \u2265 12)", "grp": "place", "evidence": "index 13.7", "origin": "epa-walkability" }, { "slug": "strategy-redevelop", "name": "Redeveloped", "grp": "strategy", "evidence": "\u2022 Partial redevelopment: demalling, new street, and residential", "origin": "record" }, { "slug": "use-housing", "name": "Housing", "grp": "use", "evidence": "\u2022 Partial redevelopment: demalling, new street, and residential", "origin": "arcgis-webmap" } ], "sources": [ { "id": 267, "site_id": "m-6403662e8c", "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f", "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26\u2026)", "publisher": null, "date": "2021-01-20", "quote": null, "kind": "news", "license": null, "retrieved": "2026-10-18" } ], "parties": [], "events": [ { "id": 211, "site_id": "m-6403662e8c", "date": null, "year": 2009, "kind": "retrofit", "detail": "Retrofit: redevelop", "share": null, "source_id": null, "verified": "curated" } ], "gallery": [], "anchors": [], "deals": [], "owner_of_record": null, "ctx": { "assessment": { "what_happened": "West Park Plaza opened as a mall (date unknown) and in 2009 underwent a partial retrofit that demalled the property, added a new street, and introduced residential uses.", "why": "The retrofit was pursued to adapt the mall to changing retail conditions, though the record does not specify anchor losses, competition, or debt as drivers.", "where_it_stands": "The site is currently built after the 2009 retrofit; ownership and controlling entity are not stated in the record.", "for_a_planner": [ "No specific precedents or policy tools are documented in the record.", "Open questions include the extent of remaining retail space, zoning for the new street and residential units, and any planned future phases." ], "for_a_developer": [ "Site size, parcel boundaries, and current ownership are not provided.", "Entitlement status post\u2011retrofit is unclear; the record shows a built status but does not detail remaining development rights.", "Context\u2011layer constraints such as flood risk, transit access, or environmental conditions are not mentioned.", "Market signals from surrounding tract data are absent in the record." ], "risks_and_unknowns": [ "Original opening date and initial anchor tenant list are unknown.", "Ownership 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"winter weather", "cold wave" ], "retrieved": "2026-10-16" }, "opportunity": { "tract10": "30111001200", "kfr_p25": 0.539, "jail_p25": 0.0131, "kids_count": 162.1874, "commuting_zone": "Billings", "vintage": "children born 1978-83, outcomes measured 2014-15", "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)", "retrieved": "2026-10-20" }, "overture": { "candidates": 569, "place": { "id": "7116595e-5a63-4f55-a919-01a98bbbadfd", "name": "West Park Promenade", "category": "shopping_mall", "operating_status": null, "websites": null, "socials": [ "https://www.facebook.com/109441508284248" ], "phones": null, "emails": null, "address": { "freeform": "1603 Grand Ave", "locality": "Billings", "region": "MT", "postcode": "59102" }, "brand_wikidata": null, "confidence": 0.918498158454895, "lat": 45.78512633, "lon": -108.55715924, "providers": [ "Overture", "meta" ], "km": 0.03, "match_score": 7, "explore": 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"state": "NY", "score": 4.5, "why": [ "same strategy: redevelop" ] }, { "id": "m-e82eb88122", "name": "Exton Square Mall", "city": "Exton", "state": "PA", "score": 4.5, "why": [ "same strategy: redevelop" ] }, { "id": "m-920fc3d7bc", "name": "Fort Saginaw Mall", "city": "Buena Vista", "state": "MI", "score": 4.5, "why": [ "same strategy: redevelop" ] }, { "id": "m-c2364f77d1", "name": "Northgate Mall", "city": "Seattle", "state": "WA", "score": 4.5, "why": [ "same strategy: redevelop" ] } ], "method": "size, era, strategy, status, type, state, distance" }, "permits": { "county": "Yellowstone County", "2024": { "units_1": 850, "units_2_4": 270, "units_5plus": 353, "value_total": 367881790 }, "2023": { "units_1": 286, "units_2_4": 4, "units_5plus": 0, "value_total": 101797889 }, "retrieved": "2026-10-18" }, "qcew_retail": { "county": "30111", "year": 2025, "establishments": 689, "employment": 10905, "avg_annual_pay": 44362, "lq_employment": 1.26, "employment_change_1y": 0.5, "source": 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