{
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 "slug": "hampton-coliseum-mall",
 "type": "mall",
 "name": "Coliseum Mall",
 "aka": [
  "Peninsula Town Center"
 ],
 "city": "Hampton",
 "county": "Hampton city",
 "state": "VA",
 "country": "US",
 "census_division": 5,
 "lat": 37.04388,
 "lon": -76.3935,
 "geocode_method": null,
 "address": null,
 "metro": null,
 "original_use": "mall",
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 "year_closed": null,
 "acres": null,
 "gla_sqft": 991000,
 "stores_peak": null,
 "levels": null,
 "original_developer": "Mall Properties Inc. of New York",
 "original_architect": null,
 "before_notes": null,
 "strategy": [
  "redevelop"
 ],
 "new_use": [
  "mixed"
 ],
 "share_retrofit": null,
 "status": "built",
 "year_retrofit": 2010,
 "developer": "Mall Properties Inc. teamed with Steiner + Associates",
 "architect": null,
 "after_notes": "\u2022 Redevelopment: mixed use",
 "narrative": "Peninsula Town Center is an open air mixed-use development located in the Coliseum Central Business improvement district of Hampton, Virginia in the Hampton Roads region. The Town Center is located on the site of the original Coliseum Mall, an enclosed facility constructed in 1973 by Mall Properties Inc. of New York, its only owner. At 991,000-square feet, Peninsula Town Center is the largest redevelopment project in Hampton's history. Mall Properties has teamed with Steiner + Associates, which developed Easton Town Center in Columbus; Zona Rosa in Kansas City; The Greene Town Center near Dayton; and Bayshore Town Center near Milwaukee to create Peninsula Town Center.",
 "narrative_license": "CC BY-SA 4.0",
 "narrative_source": "https://en.wikipedia.org/wiki/Peninsula_Town_Center",
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": null,
 "planning_notes": null,
 "wikidata_qid": "Q7162970",
 "wikipedia": "https://en.wikipedia.org/wiki/Peninsula_Town_Center",
 "osm_id": null,
 "verified": "curated",
 "verified_by": null,
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 "last_updated": "2026-10-18",
 "created": "2026-10-18",
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 "contributor_org": null,
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 "international": 0,
 "county_fips": "51650",
 "opp_score": 0.0,
 "opp_reasons": [
  "retrofit already built",
  "991,000 sq ft GLA (large site)",
  "housing in the record"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
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   "evidence": "1973",
   "origin": "wikidata"
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   "slug": "era-retrofit-2010s",
   "name": "Retrofit 2010s",
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   "origin": "arcgis-webmap"
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   "name": "On Facebook",
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   "origin": "overture"
  },
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   "slug": "web-site-alive",
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   "grp": "finance",
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   "name": "200+ tax-credit housing units within 1 km",
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   "slug": "place-high-traffic",
   "name": "30,000+ vehicles a day on an adjacent road",
   "grp": "place",
   "evidence": "169,967 on 64",
   "origin": "fhwa-hpms"
  },
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   "slug": "place-retail-shrinking-county",
   "name": "County lost 10%+ of retail establishments since 2012",
   "grp": "place",
   "evidence": "-12%",
   "origin": "census-cbp"
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   "slug": "place-grocery-800m",
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   "grp": "place",
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   "name": "Interstate or freeway within 600 m",
   "grp": "place",
   "evidence": "64",
   "origin": "fhwa-hpms"
  },
  {
   "slug": "place-opportunity-zone",
   "name": "Opportunity Zone",
   "grp": "place",
   "evidence": "51650010313",
   "origin": "hud-oz"
  },
  {
   "slug": "place-renter-majority",
   "name": "Renter-majority tract",
   "grp": "place",
   "evidence": "98%",
   "origin": "census-acs"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "\u2022 Redevelopment: mixed use",
   "origin": "record"
  },
  {
   "slug": "use-mixed",
   "name": "Mixed use",
   "grp": "use",
   "evidence": "\u2022 Redevelopment: mixed use",
   "origin": "extraction"
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 ],
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  {
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   "url": "https://en.wikipedia.org/wiki/Peninsula_Town_Center",
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   "date": null,
   "quote": "At 991,000-square feet, Peninsula Town Center is the largest redevelopment project in Hampton's history.",
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   "retrieved": "2026-10-18"
  },
  {
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   "quote": "an enclosed facility constructed in 1973 by Mall Properties Inc. of New York, its only owner.",
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  },
  {
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   "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f",
   "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26\u2026)",
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   "date": "2021-01-20",
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  },
  {
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   "site_id": "m-8eeeeebb8f",
   "url": "https://en.wikipedia.org/wiki/Peninsula_Town_Center",
   "title": "Wikipedia: Coliseum Mall",
   "publisher": "Wikipedia",
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   "kind": "wikipedia",
   "license": "CC BY-SA 4.0",
   "retrieved": "2026-10-18"
  }
 ],
 "parties": [
  {
   "name": "Mall Properties Inc. of New York",
   "kind": "owner",
   "role": "owner (from text)",
   "year_from": 1973,
   "year_to": null
  }
 ],
 "events": [
  {
   "id": 80,
   "site_id": "m-8eeeeebb8f",
   "date": null,
   "year": 1973,
   "kind": "opened",
   "detail": "Opened (Wikidata)",
   "share": null,
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   "verified": "curated"
  },
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   "site_id": "m-8eeeeebb8f",
   "date": null,
   "year": 1973,
   "kind": "note",
   "detail": "Coliseum Mall constructed",
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   "verified": "draft"
  },
  {
   "id": 81,
   "site_id": "m-8eeeeebb8f",
   "date": null,
   "year": 2010,
   "kind": "retrofit",
   "detail": "Retrofit: redevelop",
   "share": null,
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   "verified": "curated"
  }
 ],
 "gallery": [],
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 "ctx": {
  "assessment": {
   "what_happened": "Coliseum Mall opened in 1973 as an enclosed regional mall developed by Mall Properties Inc. of New York. In 2010 the property was retrofitted into Peninsula Town Center, an open\u2011air mixed\u2011use development. The site is now built and operates as Hampton\u2019s largest redevelopment project.",
   "why": "The record does not specify reasons for the retrofit, such as anchor store losses, competition, debt, or demolition.",
   "where_it_stands": "The site is currently built and controlled by Mall Properties Inc. of New York (owner) with Steiner + Associates as the development partner.",
   "for_a_planner": [
    "Precedent: Steiner + Associates\u2019 prior mixed\u2011use town centers (Easton, Zona Rosa, Greene, Bayshore).",
    "Strategy labeled \u201credevelop\u201d with new use \u201cmixed\u201d.",
    "Open questions: what policy tools or incentives were used; current occupancy/vacancy level; any remaining entitlements or pending approvals."
   ],
   "for_a_developer": [
    "Site size: 991,000\u202fsf GLA.",
    "Control: owned by Mall Properties Inc. of New York; developed jointly with Steiner + Associates.",
    "Entitlement status: retrofit completed in 2010, status \u201cbuilt\u201d, implying entitlements are in place.",
    "Context constraints: no bus or rail transit (0 bus stops, no rail stations); highway access via junctions 262B, 263, 263A, 263B; flood and environmental data not provided.",
    "Market signals from census tract: population 3,802, density 5,087\u202f/mi\u00b2, median household income $68,053, median gross rent $1,527, renter share 98%, vacancy rate 12.4%."
   ],
   "risks_and_unknowns": [
    "Reasons for retrofit (anchor loss, competition, debt, demolition) not stated.",
    "Exact policy tools, incentives, or zoning changes used in the redevelopment are unknown.",
    "Current occupancy, lease\u2011up status, and vacancy at the site level are not provided.",
    "Environmental constraints (floodplain, wetlands, contamination) are absent from the record.",
    "Some fields (gla_sqft, original_developer, developer, new_use) are model\u2011extracted and marked as unreviewed."
   ],
   "data_quality": "partial",
   "one_line": "Coliseum Mall opened 1973, retrofitted 2010 into Peninsula Town Center, a 991k\u2011sf mixed\u2011use site now owned by Mall Properties Inc.",
   "model": "nvidia/nemotron-3-super-120b-a12b",
   "machine": "NVIDIA API via Hermes CT",
   "record_sha1": "155a653db2d0"
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   "title": "Coliseum Mall: Hampton, VA",
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      "same strategy: redevelop"
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   "refs": [],
   "query": "\"Coliseum Mall\" Hampton VA",
   "retrieved": "2026-10-15"
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   ],
   "socials": [
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 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/va/hampton-coliseum-mall/",
 "photo": null,
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}