{
 "id": "m-9fb13830f5",
 "slug": "billerica-billerica-mall",
 "type": "mall",
 "name": "Billerica Mall",
 "aka": [],
 "city": "Billerica",
 "county": "Middlesex County",
 "state": "MA",
 "country": "US",
 "census_division": 1,
 "lat": 42.55631,
 "lon": -71.26269,
 "geocode_method": null,
 "address": null,
 "metro": null,
 "original_use": "mall",
 "year_opened": null,
 "year_closed": null,
 "acres": null,
 "gla_sqft": null,
 "stores_peak": null,
 "levels": null,
 "original_developer": null,
 "original_architect": null,
 "before_notes": "Wikipedia categories: Defunct shopping malls in the United States",
 "strategy": [
  "redevelop"
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 "new_use": [],
 "share_retrofit": null,
 "status": "under construction",
 "year_retrofit": null,
 "developer": null,
 "architect": null,
 "after_notes": null,
 "narrative": "The Shops at Billerica is a strip mall and former enclosed shopping mall located in Billerica, Massachusetts. It was built as part of a series of malls including the Woburn Mall, and the Mystic Mall. Anchor stores include Burlington and Big Lots. The property is currently going under a massive redevelopment, although the timeline for completion is unknown. \nIn February 2022 redevelopment plans were approved, and ground officially broke March 28, 2022.\nA site plan can be found here:",
 "narrative_license": "CC BY-SA 4.0",
 "narrative_source": "https://en.wikipedia.org/wiki/Shops_at_Billerica",
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": 2022,
 "planning_notes": null,
 "wikidata_qid": null,
 "wikipedia": "https://en.wikipedia.org/wiki/Shops_at_Billerica",
 "osm_id": null,
 "verified": "draft",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2026-10-18",
 "created": "2026-10-18",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": "25017",
 "opp_score": 0.0,
 "opp_reasons": [
  "already in play: under construction, approved, or sold to a developer with housing plans",
  "median rent $2,126"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {
  "enclosed": {
   "value": "true",
   "quote": "The Shops at Billerica is a strip mall and former enclosed shopping mall located in Billerica, Massachusetts."
  }
 },
 "elements": [
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   "name": "On Facebook",
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   "origin": "overture"
  },
  {
   "slug": "status-pipeline",
   "name": "Retrofit in the pipeline",
   "grp": "finance",
   "evidence": "under construction",
   "origin": "extraction"
  },
  {
   "slug": "web-site-dead",
   "name": "Website dead or redirecting",
   "grp": "finance",
   "evidence": "http://shopsatbillerica1.placeweb.site",
   "origin": "overture / http check"
  },
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   "name": "15-minute neighborhood (5+ of 6 daily needs within 800 m)",
   "grp": "place",
   "evidence": "6/6",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-high-traffic",
   "name": "30,000+ vehicles a day on an adjacent road",
   "grp": "place",
   "evidence": "62,751 on a counted road",
   "origin": "fhwa-hpms"
  },
  {
   "slug": "place-retail-shrinking-county",
   "name": "County lost 10%+ of retail establishments since 2012",
   "grp": "place",
   "evidence": "-10%",
   "origin": "census-cbp"
  },
  {
   "slug": "place-apartment-boom-county",
   "name": "County permitting 2,000+ apartment units a year",
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   "evidence": "2,440 units, Middlesex County",
   "origin": "census-bps"
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   "slug": "place-rent-2000-plus",
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   "origin": "zillow"
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   "evidence": "+88%",
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   "slug": "place-walkable",
   "name": "Walkable block group (EPA \u2265 12)",
   "grp": "place",
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   "origin": "epa-walkability"
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   "name": "Redeveloped",
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   "origin": "extraction"
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   "quote": "ground officially broke March 28, 2022",
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  {
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   "site_id": "m-9fb13830f5",
   "url": "https://en.wikipedia.org/wiki/Shops_at_Billerica",
   "title": "Wikipedia: Billerica Mall",
   "publisher": "Wikipedia",
   "date": "2026-06-06",
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   "kind": "wikipedia",
   "license": "CC BY-SA 4.0",
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  }
 ],
 "parties": [],
 "events": [
  {
   "id": 2806,
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   "year": 2022,
   "kind": "note",
   "detail": "Redevelopment plans approved",
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   "kind": "note",
   "detail": "Groundbreaking for redevelopment",
   "share": null,
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   "verified": "draft"
  }
 ],
 "gallery": [],
 "anchors": [
  {
   "name": "Big Lots",
   "wikipedia": null,
   "category": "anchor (Esri 2014 layer)"
  },
  {
   "name": "Burlington",
   "wikipedia": null,
   "category": "named in text"
  }
 ],
 "deals": [],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "Billerica Mall opened as an enclosed mall alongside the Woburn and Mystic malls and later operated as a strip mall with anchor stores Burlington and Big Lots. In February 2022 redevelopment plans were approved and groundbreaking occurred on March 28, 2022, placing the property under construction.",
   "why": "not stated in the record",
   "where_it_stands": "The site is currently under construction following the 2022 redevelopment approval, though the record does not specify who controls the property.",
   "for_a_planner": [
    "Entitlement granted in 2022 with approved redevelopment plans and groundbreaking.",
    "Precedent of redeveloping former enclosed malls in the same series (Woburn, Mystic).",
    "Open questions include exact completion timeline, financing structure, and future land\u2011use mix.",
    "Policy tools used: plan approval and entitlement process."
   ],
   "for_a_developer": [
    "Entitlement stage: plans approved 2022, project under construction.",
    "Control of the site is not specified in the record.",
    "Site size and physical constraints (flood, transit, environment) are not provided.",
    "Market signal: median rent in the area is $2,126, noted in the opportunity score rationale."
   ],
   "risks_and_unknowns": [
    "Owner or controlling entity of the property is not identified in the record.",
    "Exact site dimensions and parcel breakdown are missing.",
    "Timeline for completion of the redevelopment is unknown.",
    "Potential constraints such as flood risk, transit access, or environmental conditions are not detailed.",
    "The origins fields are marked as extraction and unverified, indicating possible data quality issues."
   ],
   "data_quality": "partial",
   "one_line": "Billerica Mall, former enclosed mall with Burlington and Big Lots, gained 2022 redevelopment approval, broke ground, and is under construction.",
   "model": "nvidia/nemotron-3-super-120b-a12b",
   "machine": "NVIDIA API via Hermes CT",
   "record_sha1": "d7d28d4d70fa"
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   "retrieved": "2026-10-20"
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     "site_type": "445299",
     "flags": "",
     "brownfield": false
    },
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     "name": "BILLERICA MALL REDEVELOPMENT",
     "programs": " ",
     "site_type": "",
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     "brownfield": false
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     "202309",
     65
    ],
    [
     "202310",
     68
    ],
    [
     "202311",
     61
    ],
    [
     "202312",
     88
    ],
    [
     "202401",
     87
    ],
    [
     "202402",
     97
    ],
    [
     "202403",
     83
    ],
    [
     "202404",
     87
    ],
    [
     "202405",
     84
    ],
    [
     "202406",
     65
    ],
    [
     "202407",
     95
    ],
    [
     "202408",
     83
    ],
    [
     "202409",
     82
    ],
    [
     "202410",
     92
    ],
    [
     "202411",
     66
    ],
    [
     "202412",
     119
    ],
    [
     "202501",
     110
    ],
    [
     "202502",
     76
    ],
    [
     "202503",
     103
    ],
    [
     "202504",
     85
    ],
    [
     "202505",
     87
    ],
    [
     "202506",
     126
    ],
    [
     "202507",
     100
    ],
    [
     "202508",
     115
    ],
    [
     "202509",
     100
    ],
    [
     "202510",
     109
    ],
    [
     "202511",
     99
    ],
    [
     "202512",
     129
    ],
    [
     "202601",
     99
    ],
    [
     "202602",
     92
    ],
    [
     "202603",
     106
    ],
    [
     "202604",
     139
    ],
    [
     "202605",
     115
    ],
    [
     "202606",
     147
    ],
    [
     "202607",
     152
    ],
    [
     "202608",
     111
    ],
    [
     "202609",
     93
    ],
    [
     "202610",
     2
    ]
   ],
   "retrieved": "2026-10-15"
  },
  "peers": {
   "peers": [
    {
     "id": "m-d9b398f7d8",
     "name": "Lafayette Place Mall",
     "city": "Boston",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "28 km away"
     ]
    },
    {
     "id": "m-2afa0a0e0b",
     "name": "Arsenal Mall",
     "city": "Watertown",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "23 km away"
     ]
    },
    {
     "id": "m-b12f45d776",
     "name": "Nouvelle at Natick",
     "city": "Natick",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "30 km away"
     ]
    },
    {
     "id": "m-cda9f36c80",
     "name": "Assembly Mall",
     "city": "Somerville",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "23 km away"
     ]
    },
    {
     "id": "n-acc0b1e3f2",
     "name": "Salem State University\u2019s South Campus",
     "city": "Salem",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "31 km away"
     ]
    },
    {
     "id": "n-3f92bbd067",
     "name": "Marlborough Hills",
     "city": "Marlborough",
     "state": "MA",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in MA",
      "33 km away"
     ]
    }
   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "permits": {
   "county": "Middlesex County",
   "2024": {
    "units_1": 889,
    "units_2_4": 166,
    "units_5plus": 2440,
    "value_total": 1242608491
   },
   "2023": {
    "units_1": 848,
    "units_2_4": 144,
    "units_5plus": 2902,
    "value_total": 1175190852
   },
   "retrieved": "2026-10-18"
  },
  "qcew_retail": {
   "county": "25017",
   "year": 2025,
   "establishments": 4328,
   "employment": 68958,
   "avg_annual_pay": 47577,
   "lq_employment": 0.77,
   "employment_change_1y": -2.2,
   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
  },
  "retail_trend": {
   "2012": {
    "estab": 5197,
    "emp": 82974
   },
   "2023": {
    "estab": 4650,
    "emp": 79115
   },
   "estab_change": -0.105,
   "emp_change": -0.047,
   "county_fips": "25017"
  },
  "schools": {
   "district": "Billerica School District",
   "district_geoid": "2502670",
   "grades": "PK-12",
   "district_vintage": "SY2024-25",
   "public_schools_1mi": 3,
   "schools": [
    "Billerica Memorial High School",
    "Locke Middle",
    "Parker"
   ],
   "schools_vintage": "SY2023-24",
   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
  },
  "storms": {
   "county": "25017",
   "years": "2016-2025",
   "events": 469,
   "by_type": {
    "Thunderstorm Wind": 301,
    "Flood": 97,
    "Flash Flood": 32,
    "Hail": 23,
    "Lightning": 12,
    "Tornado": 4
   },
   "property_damage_usd": 4288150,
   "deaths_direct": 0,
   "injuries_direct": 6,
   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
  },
  "svi": {
   "tract": "25017316102",
   "overall_pct": 0.08,
   "socioeconomic_pct": 0.01,
   "household_pct": 0.3,
   "minority_pct": 0.22,
   "housing_transport_pct": 0.28,
   "pop": 6764,
   "poverty150_share": 4.1,
   "no_vehicle_share": 4.6,
   "minority_share": 13.1,
   "unemployed_share": 1.2,
   "retrieved": "2026-10-15"
  },
  "tract": {
   "geoid": "25017316102",
   "pop": 6646,
   "pop_per_sqmi": 1786,
   "median_hh_income": 163327,
   "median_gross_rent": 2221,
   "renter_share": 0.25,
   "vacancy_rate": 0.036,
   "transit_commute_share": 0.005,
   "retrieved": "2026-10-15"
  },
  "tract_change": {
   "geoid": "25017316102",
   "y2013": {
    "pop": 6477,
    "median_hh_income": 87089,
    "renter_share": 0.229,
    "median_home_value": 355300
   },
   "y2023": {
    "pop": 6646,
    "median_hh_income": 163327,
    "renter_share": 0.247,
    "median_home_value": 609900
   },
   "retrieved": "2026-10-16",
   "pop_change": 0.026,
   "median_hh_income_change": 0.875,
   "renter_share_change": 0.018,
   "median_home_value_change": 0.717
  },
  "traffic": {
   "max_aadt": 62751,
   "trucks_aadt": 4257,
   "road": null,
   "class": "minor arterial",
   "lanes": 4,
   "segments_600m": 30,
   "year": "2024",
   "source": "FHWA HPMS",
   "retrieved": "2026-10-20"
  },
  "transit": {
   "rail_stations": [],
   "bus_stops": 1,
   "bus_stations": [],
   "motorway_junctions": [],
   "retrieved": "2026-10-15"
  },
  "walk": {
   "geoid": "250173161022",
   "walk_index": 13.7,
   "intersection_density": 57.0,
   "road_density": 11.7,
   "transit_distance_m": 1124.0,
   "land_use_mix": 0.8,
   "jobs_per_acre": 1.1,
   "jobs_45min_auto": 110117,
   "jobs_45min_transit": 22049,
   "zero_car_share": 0.024,
   "pop": 2650,
   "housing_units": 899,
   "acres_land": 1008.0,
   "retrieved": "2026-10-15"
  },
  "web": {
   "images": [
    {
     "title": "Billerica Mall | Flickr",
     "page": "https://www.flickr.com/photos/thecaldorrainbow/albums/72157604324078603",
     "host": "flickr.com",
     "img": "https://live.staticflickr.com/2017/2375514757_4bbf188b7c_b.jpg",
     "engine": "bing images"
    },
    {
     "title": "Billerica Mall, Billerica MA",
     "page": "https://commons.wikimedia.org/wiki/File:Billerica_Mall,_Billerica_MA.jpg",
     "host": "commons.wikimedia.org",
     "img": "https://upload.wikimedia.org/wikipedia/commons/c/cc/Billerica_Mall%2C_Billerica_MA.jpg",
     "engine": "wikicommons.images"
    },
    {
     "title": "The Opening of the Billerica Mall, 1975 \u2013 Forgotten New England",
     "page": "https://forgottennewengland.com/2012/10/28/the-opening-of-the-billerica-mall-1975/",
     "host": "forgottennewengland.com",
     "img": "https://forgottennewengland.com/wp-content/uploads/2020/10/dsc_0483.jpg",
     "engine": "bing images"
    },
    {
     "title": "Towne Shopping Plaza- Shopping Malls in Billerica",
     "page": "https://thebostondaybook.com/shopping-malls-in-billerica/",
     "host": "thebostondaybook.com",
     "img": "https://i.pinimg.com/originals/ac/d8/9a/acd89a1f8d787ab1a53f5687ba0583f8.jpg",
     "engine": "pinterest"
    },
    {
     "title": "Billerica Mall Sign - a photo on Fli\u2026",
     "page": "https://www.flickriver.com/photos/thecaldorrainbow/2376344376/",
     "host": "flickriver.com",
     "img": "https://live.staticflickr.com/3183/2376344376_22809e1689_b.jpg",
     "engine": "bing images"
    },
    {
     "title": "15 Best Things to Do in Billerica (MA) - The Crazy Tourist",
     "page": "https://www.thecrazytourist.com/15-best-things-to-do-in-billerica-ma/",
     "host": "thecrazytourist.com",
     "img": "https://i.pinimg.com/originals/12/6f/6c/126f6c6fa496b9f0f8bc8d96947b472b.png",
     "engine": "pinterest"
    },
    {
     "title": "PROCON Breaks Ground on Redevelopment of Billerica Mall i\u2026",
     "page": "https://shoppingcenterbusiness.com/procon-breaks-ground-on-redevelopment-of-billerica-mall-in-metro-boston/",
     "host": "shoppingcenterbusiness.com",
     "img": "https://shoppingcenterbusiness.com/wp-content/uploads/2022/03/Shoppes-Residences-at-Billerica.jpeg",
     "engine": "bing images"
    },
    {
     "title": "Why Billerica, MA Is The Perfect Hometown",
     "page": "https://www.theodysseyonline.com/billerica-youre-my-home",
     "host": "theodysseyonline.com",
     "img": "https://i.pinimg.com/originals/0f/4a/21/0f4a212787c813faeca381709be4e3c6.jpg",
     "engine": "pinterest"
    }
   ],
   "refs": [],
   "query": "\"Billerica Mall\" Billerica MA",
   "retrieved": "2026-10-15"
  },
  "web_presence": {
   "websites": [
    "http://shopsatbillerica1.placeweb.site"
   ],
   "socials": [
    "https://www.facebook.com/126079097445380"
   ],
   "phones": [
    "+19786672722"
   ],
   "platforms": [
    "facebook"
   ],
   "overture_id": "8d08d7f1-adea-44ad-ba04-4ae89890fff4",
   "website_status": 405,
   "website_final": "https://ww16.placeweb.site/?sub1=20261016-1421-34a4-8fa7-6752c14a4cf1",
   "website_alive": false,
   "retrieved": "2026-10-15",
   "wayback": null
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/ma/billerica-billerica-mall/",
 "photo": {
  "id": 9336,
  "site_id": "m-9fb13830f5",
  "stage": null,
  "file": "/img/billerica-billerica-mall-geo.jpg",
  "src_url": "https://upload.wikimedia.org/wikipedia/commons/0/01/The_Shops_%40_Billerica_panorama.PNG?utm_source=commons.wikimedia.org&utm_campaign=imageinfo&utm_content=original",
  "commons_title": "File:The Shops @ Billerica panorama.PNG",
  "author": "Benwestfork978",
  "license": "CC BY-SA 4.0",
  "license_url": "https://creativecommons.org/licenses/by-sa/4.0",
  "credit": "commons-geo",
  "taken": "2014-09-21",
  "width": 800,
  "height": 130,
  "is_key": 1,
  "caption": "Exterior view of a shopping center with multiple stores and parking lot.",
  "checked": "ok:exterior:3"
 },
 "provenance": {
  "*": "wikipedia",
  "status": "extraction",
  "strategy": "extraction",
  "entitlement_year": "extraction"
 },
 "links_out": [
  {
   "group": "official",
   "label": "Census tract 25017316102 profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=1400000US25017316102",
   "why": "the Census Bureau's own profile of the tract around the site point",
   "from": "tract.geoid 25017316102",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Census tract 25017316102 on Census Reporter",
   "url": "https://censusreporter.org/profiles/14000US25017316102/",
   "why": "the same ACS figures, readable; Census Reporter is a Knight Lab project",
   "from": "tract.geoid 25017316102",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "Middlesex County (25017) profile (data.census.gov)",
   "url": "https://data.census.gov/profile?g=050XX00US25017",
   "why": "the county's Census profile",
   "from": "site.county_fips 25017",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "FEMA flood map (NFHL) at this point",
   "url": "https://msc.fema.gov/portal/search?AddressQuery=42.55631%2C-71.26269",
   "why": "FEMA Map Service Center search by coordinates: the effective flood zone and panel \u00b7 zone on record: X",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "official",
   "label": "EPA ECHO facilities within 1 mile",
   "url": "https://echo.epa.gov/facilities/facility-search/results?p_lat=42.55631&p_long=-71.26269&p_radius=1",
   "why": "EPA Enforcement and Compliance History: regulated facilities near the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Wikipedia article",
   "url": "https://en.wikipedia.org/wiki/Shops_at_Billerica",
   "why": "the encyclopedia article for this site (CC BY-SA)",
   "from": "site.wikipedia",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Wikimedia Commons photos within 500 m",
   "url": "https://commons.wikimedia.org/w/index.php?title=Special:Search&search=nearcoord%3A500m%2C42.55631%2C-71.26269&ns6=1",
   "why": "a Commons geo-search around the point; licences vary by file",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "reference",
   "label": "Retrofitting Suburbia (book site)",
   "url": "https://www.retrofittingsuburbia.com/",
   "why": "Ellen Dunham-Jones and June Williamson's book and case studies, the research this database is built on",
   "from": "constant",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Google Maps",
   "url": "https://www.google.com/maps/search/?api=1&query=42.55631%2C-71.26269",
   "why": "the point on Google Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Street View",
   "url": "https://www.google.com/maps/@?api=1&map_action=pano&viewpoint=42.55631%2C-71.26269",
   "why": "the nearest Street View panorama",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Bing Maps",
   "url": "https://www.bing.com/maps?cp=42.55631~-71.26269&lvl=17",
   "why": "the point on Bing Maps (Bird's eye where available)",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Apple Maps",
   "url": "https://maps.apple.com/?ll=42.55631,-71.26269&z=17&q=Billerica%20Mall",
   "why": "the point on Apple Maps",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "OpenStreetMap",
   "url": "https://www.openstreetmap.org/?mlat=42.55631&mlon=-71.26269#map=17/42.55631/-71.26269",
   "why": "the point on OpenStreetMap",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "Walk Score at this point",
   "url": "https://www.walkscore.com/score/loc/lat=42.55631/lng=-71.26269",
   "why": "Walk Score's walkability, transit and bike scores for the coordinates",
   "from": "site.lat/lon",
   "rel": "noopener nofollow"
  },
  {
   "group": "place",
   "label": "Transitland map",
   "url": "https://www.transit.land/map#17/42.55631/-71.26269",
   "why": "transit routes and stops from open GTFS feeds around the point",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "place",
   "label": "USGS National Map",
   "url": "https://apps.nationalmap.gov/viewer/?center=-71.26269,42.55631&zoom=16",
   "why": "topographic and elevation layers from the USGS",
   "from": "site.lat/lon",
   "rel": "noopener"
  },
  {
   "group": "market",
   "label": "LoopNet: for sale in Billerica, MA",
   "url": "https://www.loopnet.com/search/commercial-real-estate/billerica-ma/for-sale/",
   "why": "LoopNet's city search (checked in a browser 21 Oct 2026); the site itself may or may not be listed",
   "from": "site.city + state \u2192 search",
   "rel": "noopener nofollow sponsored"
  },
  {
   "group": "news",
   "label": "Google News: \u201cBillerica Mall\u201d",
   "url": "https://news.google.com/search?q=%22Billerica+Mall%22+Billerica",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "news",
   "label": "Bing News: \u201cBillerica Mall\u201d",
   "url": "https://www.bing.com/news/search?q=%22Billerica+Mall%22+Billerica",
   "why": "news search for the site name and city",
   "from": "site.name + city \u2192 search",
   "rel": "noopener nofollow"
  },
  {
   "group": "reference",
   "label": "Billerica, Massachusetts on Wikipedia",
   "url": "https://en.wikipedia.org/wiki/Billerica,_Massachusetts",
   "why": "the city or town's article: government, history, demographics",
   "from": "city_wikipedia.json (Wikipedia API)",
   "rel": "noopener"
  }
 ]
}