{
 "id": "m-ddd67f858a",
 "slug": "muskego-parkland-mall",
 "type": "mall",
 "name": "Parkland Mall",
 "aka": [
  "Parkland Towne Center"
 ],
 "city": "Muskego",
 "county": "Waukesha County",
 "state": "WI",
 "country": "US",
 "census_division": 3,
 "lat": 42.90966,
 "lon": -88.1276,
 "geocode_method": null,
 "address": null,
 "metro": null,
 "original_use": "mall",
 "year_opened": null,
 "year_closed": null,
 "acres": null,
 "gla_sqft": null,
 "stores_peak": null,
 "levels": null,
 "original_developer": null,
 "original_architect": null,
 "before_notes": null,
 "strategy": [
  "redevelop"
 ],
 "new_use": [],
 "share_retrofit": null,
 "status": "built",
 "year_retrofit": 2016,
 "developer": null,
 "architect": null,
 "after_notes": "\u2022 Redevelopment:\u00a0retail and residential",
 "narrative": null,
 "narrative_license": null,
 "narrative_source": null,
 "zoning_change": null,
 "public_subsidy": null,
 "entitlement_year": null,
 "planning_notes": null,
 "wikidata_qid": null,
 "wikipedia": null,
 "osm_id": null,
 "verified": "curated",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2021-01-20",
 "created": "2026-10-18",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": "55133",
 "opp_score": 0.0,
 "opp_reasons": [
  "retrofit already built"
 ],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
 "elements": [
  {
   "slug": "era-retrofit-2010s",
   "name": "Retrofit 2010s",
   "grp": "era",
   "evidence": "2016",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "web-social-facebook",
   "name": "On Facebook",
   "grp": "finance",
   "evidence": "https://www.facebook.com/100358877261889",
   "origin": "overture"
  },
  {
   "slug": "place-15-minute",
   "name": "15-minute neighbourhood (5+ of 6 daily needs within 800 m)",
   "grp": "place",
   "evidence": "6/6",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-bike",
   "name": "Bike network nearby",
   "grp": "place",
   "evidence": "53 ways",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-grocery-800m",
   "name": "Grocery within 800 m",
   "grp": "place",
   "evidence": "1 stores",
   "origin": "openstreetmap"
  },
  {
   "slug": "place-high-income",
   "name": "High-income tract ($100k+)",
   "grp": "place",
   "evidence": "$112,379",
   "origin": "census-acs"
  },
  {
   "slug": "place-low-vulnerability",
   "name": "Low social vulnerability tract (SVI \u2264 0.25)",
   "grp": "place",
   "evidence": "0.09",
   "origin": "cdc-svi"
  },
  {
   "slug": "place-historic",
   "name": "National Register place within 500 m",
   "grp": "place",
   "evidence": "Muskego State Graded School",
   "origin": "nps-nrhp"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "record"
  },
  {
   "slug": "use-housing",
   "name": "Housing",
   "grp": "use",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "arcgis-webmap"
  },
  {
   "slug": "use-retail",
   "name": "Retail (continued)",
   "grp": "use",
   "evidence": "\u2022 Redevelopment:\u00a0retail and residential",
   "origin": "arcgis-webmap"
  }
 ],
 "sources": [
  {
   "id": 256,
   "site_id": "m-ddd67f858a",
   "url": "https://www.arcgis.com/apps/mapviewer/index.html?webmap=ce33ab2637374aab862b8a23847f620f",
   "title": "Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26\u2026)",
   "publisher": null,
   "date": "2021-01-20",
   "quote": null,
   "kind": "news",
   "license": null,
   "retrieved": "2026-10-18"
  }
 ],
 "parties": [],
 "events": [
  {
   "id": 198,
   "site_id": "m-ddd67f858a",
   "date": null,
   "year": 2016,
   "kind": "retrofit",
   "detail": "Retrofit: redevelop",
   "share": null,
   "source_id": null,
   "verified": "curated"
  }
 ],
 "gallery": [],
 "anchors": [],
 "deals": [],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "Parkland Mall opened as a traditional mall in Muskego, WI (opening date not recorded). In 2016 it underwent a retrofit redevelopment into a mixed\u2011use retail and residential project. The site is now listed as built.",
   "why": "not stated in the record",
   "where_it_stands": "The site is currently built; ownership and controlling entity are not specified in the record.",
   "for_a_planner": [
    "Redevelopment strategy labeled \u201credevelop\u201d was applied in 2016.",
    "After\u2011notes indicate a planned mix of retail and residential uses.",
    "Open questions include the phasing of residential components and any affordability provisions.",
    "Policy tools or incentives used to enable the retrofit are not documented."
   ],
   "for_a_developer": [
    "Site size and parcel boundaries are not provided in the record.",
    "Control/ownership of the property is unknown.",
    "Entitlements appear to have been completed by the 2016 retrofit date, but details are missing.",
    "Context\u2011layer constraints such as flood risk, transit access, or environmental factors are not recorded."
   ],
   "risks_and_unknowns": [
    "Original opening date and anchor tenant history are unknown.",
    "Current ownership and management entity are not documented.",
    "Exact parcel size, zoning designation, and land\u2011use entitlements are unspecified.",
    "Context\u2011layer data (floodplain, transit proximity, environmental constraints) are absent.",
    "Market\u2011level signals from surrounding tract data are not included."
   ],
   "data_quality": "thin",
   "one_line": "Parkland Mall in Muskego, WI was redeveloped in 2016 into retail and residential use; current status built, details sparse today.",
   "model": "nvidia/nemotron-3-super-120b-a12b",
   "machine": "NVIDIA API via Hermes CT",
   "record_sha1": "6b2c3023ae14"
  },
  "cluster": {
   "within_10km": [],
   "count_10km": 0,
   "count_25km": 7
  },
  "elevation": {
   "elevation_ft": 807.0,
   "resolution": 1,
   "source": "USGS EPQS (3DEP)",
   "retrieved": "2026-10-20"
  },
  "env": {
   "count": 7,
   "facilities": [
    {
     "name": "JILLS DRY CLEANERS",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "MUSKEGO SCHOOL APARTMENTS LLC",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "O'REILLY AUTO PARTS #3853",
     "programs": " ",
     "site_type": "441310",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "OLSON OUTDOOR POWER",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "SHERWIN-WILLIAMS #3020",
     "programs": " ",
     "site_type": "444120",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "SS EXPRESS LANE",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    },
    {
     "name": "WISCONSIN BELL INC PH0120",
     "programs": " ",
     "site_type": "",
     "flags": "",
     "brownfield": false
    }
   ],
   "brownfield": false,
   "retrieved": "2026-10-15"
  },
  "fifteen": {
   "grocery": 1,
   "schools": 3,
   "parks": 19,
   "health": 1,
   "civic": 2,
   "food_drink": 9,
   "cycleway_ways": 53,
   "sidewalk_ways": 26,
   "residential_buildings": 12,
   "categories_present": 6,
   "retrieved": "2026-10-15"
  },
  "flood": {
   "zone": null,
   "note": "no NFHL polygon at point (unmapped or outside coverage)",
   "retrieved": "2026-10-15"
  },
  "food_access": {
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   "median_family_income": 87473.0,
   "snap_households": 49.0,
   "pop2010": 4594.0,
   "source": "USDA ERS Food Access Research Atlas 2019 (ArcGIS copy)",
   "retrieved": "2026-10-20"
  },
  "housing_market": {
   "zhvi": {
    "latest": 502911,
    "month": "2026-09",
    "change_1y": 0.06,
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   "zori": {
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    "month": "2026-09",
    "change_1y": 0.048,
    "change_5y": 0.294
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   "county_fips": "55133",
   "source": "Zillow Research (ZHVI, ZORI)"
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  "hpi": {
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   "change_1y": 0.033,
   "change_5y": 0.472,
   "change_10y": 0.782,
   "base": "2000=100 (FHFA annual tract index, all-transactions)",
   "tract": "55133201701",
   "retrieved": "2026-10-20"
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  "jobs_lodes": {
   "tract20": "55133201701",
   "jobs": 888,
   "retail_jobs": 132,
   "food_accommodation_jobs": 153,
   "year": 2022,
   "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract",
   "retrieved": "2026-10-20"
  },
  "lihtc": {
   "count_1km": 0,
   "units_1km": 0,
   "li_units_1km": 0,
   "projects": [],
   "retrieved": "2026-10-16"
  },
  "listings": {
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   "month": "202609",
   "median_listing_price": 650000,
   "median_listing_price_yy": 0.0002,
   "active_listing_count": 30,
   "median_days_on_market": 36,
   "price_reduced_share": 0.1012,
   "pending_ratio": 0.25,
   "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)",
   "retrieved": "2026-10-20"
  },
  "nrhp": {
   "count": 1,
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     "name": "Muskego State Graded School",
     "type": "building",
     "ref": "100004527"
    }
   ],
   "retrieved": "2026-10-15"
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  "nri": {
   "tract": "55133201701",
   "risk_score": 46.7,
   "risk_rating": "Relatively Low",
   "eal_score": 59.1,
   "eal_rating": "Relatively Moderate",
   "expected_annual_loss_usd": 1606872,
   "social_vulnerability": "Relatively Low",
   "community_resilience": "Very High",
   "hazards": {
    "hurricane": "Very Low",
    "tornado": "Relatively Moderate",
    "inland flooding": "Relatively Moderate",
    "heat wave": "Relatively Moderate",
    "wildfire": "Very Low",
    "earthquake": "Very Low",
    "hail": "Relatively Moderate",
    "strong wind": "Relatively Low",
    "drought": "Very Low",
    "winter weather": "Relatively Moderate",
    "landslide": "Very Low",
    "ice storm": "Relatively Low",
    "cold wave": "Relatively High",
    "lightning": "Relatively Low"
   },
   "high_hazards": [
    "cold wave"
   ],
   "retrieved": "2026-10-16"
  },
  "opportunity": {
   "tract10": "55133201701",
   "kfr_p25": 0.4651,
   "jail_p25": 0.0298,
   "kids_count": 125.2991,
   "commuting_zone": "Milwaukee",
   "vintage": "children born 1978-83, outcomes measured 2014-15",
   "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)",
   "retrieved": "2026-10-20"
  },
  "overture": {
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   "place": {
    "id": "f5ce5d06-6a41-4b53-a68b-939880b161de",
    "name": "The Plaza at Parkland Towne Center",
    "category": "historic_site",
    "operating_status": null,
    "websites": null,
    "socials": [
     "https://www.facebook.com/100358877261889"
    ],
    "phones": [
     "+14144254939"
    ],
    "emails": null,
    "address": {
     "freeform": "W172S7413 Lannon Dr",
     "locality": "Muskego",
     "region": "WI",
     "postcode": "53150"
    },
    "brand_wikidata": null,
    "confidence": 0.4122607409954071,
    "lat": 42.91034215,
    "lon": -88.12965465,
    "providers": [
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     "meta"
    ],
    "km": 0.18,
    "match_score": 4,
    "explore": "https://explore.overturemaps.org/?feature=places.place.f5ce5d06-6a41-4b53-a68b-939880b161de#17/42.91034/-88.12965"
   },
   "retrieved": "2026-10-15",
   "building": {
    "id": "8afec8d6-e650-419e-ba65-d49b7802f188",
    "area_m2": 7987,
    "height_m": 6.506328582763672,
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    "km": 0.2,
    "explore": "https://explore.overturemaps.org/?feature=buildings.building.8afec8d6-e650-419e-ba65-d49b7802f188#17/42.90966/-88.12760"
   },
   "large_buildings_nearby": 6,
   "buildings_done": true
  },
  "oz": {
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   "tract": null,
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   "retrieved": "2026-10-15"
  },
  "peers": {
   "peers": [
    {
     "id": "m-540ec395b1",
     "name": "Bayshore Mall",
     "city": "Glendale",
     "state": "WI",
     "score": 7.0,
     "why": [
      "same strategy: redevelop",
      "also in WI",
      "29 km away"
     ]
    },
    {
     "id": "m-48db22ac80",
     "name": "Prospect Mall",
     "city": "Milwaukee",
     "state": "WI",
     "score": 7.0,
     "why": [
      "same strategy: redevelop",
      "also in WI",
      "26 km away"
     ]
    },
    {
     "id": "n-cefb1e1662",
     "name": "Grand Avenue Mall",
     "city": "Milwaukee",
     "state": "WI",
     "score": 6.5,
     "why": [
      "same strategy: redevelop",
      "also in WI",
      "23 km away"
     ]
    },
    {
     "id": "m-3c6c09dc30",
     "name": "Brookfield Mall Sears",
     "city": "Brookfield",
     "state": "WI",
     "score": 6.0,
     "why": [
      "same strategy: redevelop",
      "also in WI",
      "14 km away"
     ]
    },
    {
     "id": "m-a66f5914ab",
     "name": "Centerpoint Marketplace Mall",
     "city": "Stevens Point",
     "state": "WI",
     "score": 5.5,
     "why": [
      "same strategy: redevelop",
      "also in WI"
     ]
    },
    {
     "id": "m-cc598f6c7b",
     "name": "Washington Commons Mall",
     "city": "Green Bay",
     "state": "WI",
     "score": 5.5,
     "why": [
      "same strategy: redevelop",
      "also in WI"
     ]
    }
   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "permits": {
   "county": "Waukesha County",
   "2024": {
    "units_1": 1007,
    "units_2_4": 182,
    "units_5plus": 728,
    "value_total": 777614061
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   "2023": {
    "units_1": 804,
    "units_2_4": 110,
    "units_5plus": 173,
    "value_total": 447878684
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   "retrieved": "2026-10-18"
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  "qcew_retail": {
   "county": "55133",
   "year": 2025,
   "establishments": 1198,
   "employment": 25372,
   "avg_annual_pay": 38695,
   "lq_employment": 1.03,
   "employment_change_1y": -0.6,
   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
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  "retail_trend": {
   "2012": {
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   "emp_change": 0.073,
   "county_fips": "55133"
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  "schools": {
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   "grades": "PK-12",
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   "public_schools_1mi": 1,
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   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
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   "years": "2016-2025",
   "events": 220,
   "by_type": {
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    "Thunderstorm Wind": 91,
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    "Tornado": 8,
    "Flash Flood": 6,
    "Lightning": 4,
    "Heavy Rain": 3
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   "property_damage_usd": 102330000,
   "deaths_direct": 0,
   "injuries_direct": 1,
   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
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   "road": "CTH L",
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   "acres_land": 287.0,
   "retrieved": "2026-10-15"
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     "title": "Thieves pepper-spray several people while stealing cellphones in Red ...",
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     "title": "Parkland Mall - 6359 50 Avenue, Red Deer AB - Blackstone Comm\u2026",
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    {
     "title": "Parkland Mall - 8 tips from 321 vi\u2026",
     "page": "https://foursquare.com/parklandmallrd",
     "host": "foursquare.com",
     "img": "https://fastly.4sqi.net/img/general/600x600/RHLY0GLWNQRB150HEOIX3Z12NQFSUHXSFUBZMTCWXP5DKHRZ.jpg",
     "engine": "bing images"
    },
    {
     "title": "PARKLAND MALL - Updated July 2026 - 4747 67 Street\u2026",
     "page": "https://www.yelp.ca/biz/parkland-mall-red-deer",
     "host": "yelp.ca",
     "img": "https://s3-media0.fl.yelpcdn.com/bphoto/BZMs6zed1BPp1VCJEfuoOA/o.jpg",
     "engine": "bing images"
    },
    {
     "title": "Blackstone Commercial Parkland Mall WITH VO",
     "page": "https://www.youtube.com/watch?v=_RD618Vk0DY",
     "host": "youtube.com",
     "img": "https://i.ytimg.com/vi/_RD618Vk0DY/maxresdefault.jpg",
     "engine": "bing images"
    }
   ],
   "refs": [],
   "query": "\"Parkland Mall\" Muskego WI",
   "retrieved": "2026-10-15"
  },
  "web_presence": {
   "websites": [],
   "socials": [
    "https://www.facebook.com/100358877261889"
   ],
   "phones": [
    "+14144254939"
   ],
   "platforms": [
    "facebook"
   ],
   "overture_id": "f5ce5d06-6a41-4b53-a68b-939880b161de",
   "retrieved": "2026-10-15",
   "wayback": null
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/wi/muskego-parkland-mall/",
 "photo": null,
 "provenance": {
  "*": "arcgis-webmap",
  "authors_title": "arcgis-webmap",
  "authors_text": "arcgis-webmap",
  "authors_layer": "arcgis-webmap",
  "after_notes": "arcgis-webmap",
  "year_retrofit": "arcgis-webmap",
  "status": "derived from authors' map (retrofit year present)"
 }
}