{
 "id": "n-825d32e819",
 "slug": "duluth-gwinnett-place-mall-site",
 "type": "mall",
 "name": "Gwinnett Place Mall site",
 "aka": [
  "Gwinnett Place Mall"
 ],
 "city": "DULUTH",
 "county": null,
 "state": "GA",
 "country": "US",
 "census_division": 5,
 "lat": 34.00286,
 "lon": -84.1441,
 "geocode_method": "nominatim-city",
 "address": null,
 "metro": null,
 "original_use": "mall",
 "year_opened": null,
 "year_closed": null,
 "acres": 106.0,
 "gla_sqft": 562000,
 "stores_peak": null,
 "levels": null,
 "original_developer": null,
 "original_architect": null,
 "before_notes": "Draft from gwinnettforum.com, model-extracted, unreviewed: The Gwinnett Place Mall site is undergoing a major redevelopment by the Urban Redevelopment Agency of Gwinnett County into a dense, mixed-use activity center, including a transit center.",
 "strategy": [
  "redevelop"
 ],
 "new_use": [
  "civic",
  "housing",
  "mixed",
  "office",
  "other",
  "park",
  "retail"
 ],
 "share_retrofit": null,
 "status": "proposed",
 "year_retrofit": 2023,
 "developer": "Urban Redevelopment Agency of Gwinnett County",
 "architect": null,
 "after_notes": "dense, mixed-use activity center that is well connected, green and walkable",
 "narrative": null,
 "narrative_license": null,
 "narrative_source": null,
 "zoning_change": null,
 "public_subsidy": "Federal Transit Administration",
 "entitlement_year": null,
 "planning_notes": "Approved by Board of Commissioners.",
 "wikidata_qid": null,
 "wikipedia": null,
 "osm_id": null,
 "verified": "draft",
 "verified_by": null,
 "last_verified": null,
 "last_updated": "2026-10-20",
 "created": "2026-10-20",
 "contributor_name": null,
 "contributor_org": null,
 "contributor_link": null,
 "international": 0,
 "county_fips": null,
 "opp_score": null,
 "opp_reasons": [],
 "for_sale": 0,
 "distressed": 0,
 "deep": {},
 "elements": [
  {
   "slug": "anchor-macy-s",
   "name": "Macy's",
   "grp": "anchor",
   "evidence": "Macy's",
   "origin": "wikipedia"
  },
  {
   "slug": "anchor-sears",
   "name": "Sears",
   "grp": "anchor",
   "evidence": "Sears",
   "origin": "wikipedia"
  },
  {
   "slug": "era-retrofit-2020s",
   "name": "Retrofit 2020s",
   "grp": "era",
   "evidence": "2023",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "status-pipeline",
   "name": "Retrofit in the pipeline",
   "grp": "finance",
   "evidence": "proposed",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "finance-sold-2020s",
   "name": "Sold since 2020",
   "grp": "finance",
   "evidence": "2024 Gwinnett County",
   "origin": "research-deals"
  },
  {
   "slug": "place-mall-cluster",
   "name": "3+ other atlas sites within 10 km",
   "grp": "place",
   "evidence": "7 within 10 km",
   "origin": "computed"
  },
  {
   "slug": "scale-large-site",
   "name": "60+ acre site",
   "grp": "scale",
   "evidence": "106 acres",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "strategy-redevelop",
   "name": "Redeveloped",
   "grp": "strategy",
   "evidence": "dense, mixed-use activity center that is well connected, green and walkable",
   "origin": "record"
  },
  {
   "slug": "use-civic",
   "name": "Civic and government",
   "grp": "use",
   "evidence": "new_use field",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "use-housing",
   "name": "Housing",
   "grp": "use",
   "evidence": "new_use field",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "use-mixed",
   "name": "Mixed use",
   "grp": "use",
   "evidence": "dense, mixed-use activity center that is well connected, green and walkable ",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "use-office",
   "name": "Office",
   "grp": "use",
   "evidence": "new_use field",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "use-park",
   "name": "Park and open space",
   "grp": "use",
   "evidence": "new_use field",
   "origin": "newtypes-extraction"
  },
  {
   "slug": "use-retail",
   "name": "Retail (continued)",
   "grp": "use",
   "evidence": "new_use field",
   "origin": "newtypes-extraction"
  }
 ],
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   "retrieved": "2026-10-20"
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   "id": 9327,
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   "id": 9329,
   "site_id": "n-825d32e819",
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   "quote": "Gwinnett Place Mall",
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   "retrieved": "2026-10-20"
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  {
   "id": 9330,
   "site_id": "n-825d32e819",
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   "title": "Urban Redevelopment Agency of Gwinnett County to Purchase Former Sears ...",
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   "retrieved": "2026-10-20"
  },
  {
   "id": 9331,
   "site_id": "n-825d32e819",
   "url": "https://accessnorthga.com/news/gwinnett-county-purchases-former-sears-site-at-gwinnett-place-mall-for-redevelopment",
   "title": "Gwinnett County purchases former Sears Site at Gwinnett Place Mall for ...",
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  {
   "id": 9332,
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   "quote": "In 2021, the Urban Redevelopment Agency initially purchased a 39-acre portion of the Gwinnett Place Mall site",
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   "retrieved": "2026-10-20"
  },
  {
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   "site_id": "n-825d32e819",
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  {
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  {
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  {
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   "publisher": null,
   "date": null,
   "quote": "the Transit Center will expand connections throughout the County and is projected to be completed in 2032.",
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  {
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  {
   "id": 9338,
   "site_id": "n-825d32e819",
   "url": "https://www.bisnow.com/news/atlanta/retail/shuttered-sears-at-gwinnett-place-mall-being-sold-to-the-county-130803",
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  {
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   "site_id": "n-825d32e819",
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  },
  {
   "id": 9340,
   "site_id": "n-825d32e819",
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  {
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  {
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   "id": 9343,
   "site_id": "n-825d32e819",
   "url": "https://accessnorthga.com/news/gwinnett-county-purchases-former-sears-site-at-gwinnett-place-mall-for-redevelopment",
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 ],
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   "name": "Urban Redevelopment Agency of Gwinnett County",
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   "role": "developer",
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   "name": "Beauty Master",
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   "category": "tenant (from text)"
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   "source_date": null,
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   "kind": "sale",
   "date": null,
   "year": null,
   "price": 11500000.0,
   "price_per_acre": null,
   "price_per_sqft": null,
   "acres": null,
   "sqft": null,
   "buyer": "Gwinnett County\u2019s Urban Redevelopment Agency",
   "seller": null,
   "broker": null,
   "lender": null,
   "loan_amount": null,
   "loan_maturity": null,
   "loan_status": null,
   "asking_price": null,
   "listing_url": null,
   "status": null,
   "notes": null,
   "source_url": "https://thegeorgiasun.com/local/county-buys-former-sears-site-to-kickstart-gwinnett-place-mall-redevelopment/",
   "source_title": null,
   "source_date": null,
   "quote": "The county\u2019s Urban Redevelopment Agency approved an $11.5 million purchase of the mall\u2019s former Sears property\u201411.5 acres",
   "verified": "draft",
   "retrieved": "2026-10-20"
  }
 ],
 "owner_of_record": null,
 "ctx": {
  "assessment": {
   "what_happened": "Gwinnett Place Mall site (106 acres, 562k sqft GLA) in Duluth, GA, is proposed for redevelopment. The Urban Redevelopment Agency of Gwinnett County (URAG) is the developer, with a 2023 plan approved by the Board of Commissioners. Key transactions include URAG purchasing 39 acres in 2021, acquiring additional parcels (including former Macy\u2019s and Sears sites) through 2026, and securing Federal Transit Administration public subsidy. The site will become a dense, mixed-use activity center with civic, housing, office, retail, and park uses. Within 10km, 7 projects are proposed or built, including Venture Mall (built) and 5 other proposed developments. Peer comparisons show 6 similar redeveloping malls in GA and other states, with scores based on size, strategy, and location. No final ownership details or construction timeline are specified beyond 2026 closing dates for land purchases.",
   "why": "The site is in a cluster of 7 nearby projects within 10km, with URAG actively acquiring parcels since 2021 to implement a proposed mixed-use redevelopment plan. The Federal Transit Administration subsidy supports transit-oriented development.",
   "where_it_stands": "Status: Proposed. Development timeline spans 2021\u20132026 with land acquisitions ongoing. Final ownership structure not confirmed beyond URAG\u2019s role as developer and buyer of parcels.",
   "for_a_planner": [
    "106-acre site in Duluth, GA",
    "7 nearby projects within 10km",
    "Transit-oriented development approved",
    "Mixed-use strategy (civic, housing, retail, park)"
   ],
   "for_a_developer": [
    "URAG is acquiring parcels through 2026",
    "Federal Transit Administration subsidy secured",
    "Peer sites show similar redevelopments in GA",
    "No final ownership or construction start date specified"
   ],
   "risks_and_unknowns": [
    "No final ownership details",
    "No construction timeline beyond 2026",
    "No subsidy amount specified",
    "No current tenant or project design details"
   ],
   "data_quality": "partial",
   "one_line": "Gwinnett Place Mall site (106 acres) is proposed for mixed-use redevelopment by URAG, with land acquisitions ongoing through 2026 and Federal Transit subsidy, in a cluster of 7 nearby projects.",
   "model": "qwen3-30b-a3b-64k:latest",
   "machine": "Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b)",
   "record_sha1": "ff551351b9c8"
  },
  "cluster": {
   "within_10km": [
    {
     "id": "n-2202ba5708",
     "name": "Medley",
     "city": "Johns Creek",
     "status": "proposed",
     "km": 4.6
    },
    {
     "id": "m-8fdda09d76",
     "name": "Venture Mall",
     "city": "Duluth",
     "status": "built",
     "km": 5.7
    },
    {
     "id": "n-27ff0f913e",
     "name": "3585 Engineering Drive",
     "city": "Peachtree Corners",
     "status": "proposed",
     "km": 8.0
    },
    {
     "id": "n-852d03ef41",
     "name": "Summit at Peachtree Parkway",
     "city": "Peachtree Corners",
     "status": "proposed",
     "km": 8.0
    },
    {
     "id": "n-9c84ad5b26",
     "name": "1980s office building",
     "city": "Peachtree Corners",
     "status": "built",
     "km": 8.0
    },
    {
     "id": "n-42b0cd6ea3",
     "name": "25 Technology Parkway South",
     "city": "Peachtree Corners",
     "status": "proposed",
     "km": 8.3
    },
    {
     "id": "n-c178253052",
     "name": "D.R. Horton Engineering Drive",
     "city": "Peachtree Corners",
     "status": "proposed",
     "km": 8.7
    }
   ],
   "count_10km": 7,
   "count_25km": 35
  },
  "elevation": {
   "elevation_ft": 1089.5,
   "resolution": 1,
   "source": "USGS EPQS (3DEP)",
   "retrieved": "2026-10-20"
  },
  "food_access": {
   "tract10": "13135050214",
   "urban": 1,
   "lila_1_10": 0,
   "low_access_1mi": 1,
   "lapop1share": 16.7723781692809,
   "poverty_rate": 7.851558198436299,
   "median_family_income": 93500.0,
   "snap_households": 140.0,
   "pop2010": 7777.0,
   "source": "USDA ERS Food Access Research Atlas 2019 (ArcGIS copy)",
   "retrieved": "2026-10-20"
  },
  "jobs_lodes": {
   "tract20": "13135050234",
   "jobs": 1640,
   "retail_jobs": 151,
   "food_accommodation_jobs": 139,
   "year": 2022,
   "source": "Census LEHD LODES8 WAC 2022 (all jobs, primary and secondary), blocks summed to the 2020 tract",
   "retrieved": "2026-10-20"
  },
  "listings": {
   "zip": "30096",
   "month": "202609",
   "median_listing_price": 436750,
   "median_listing_price_yy": 0.0252,
   "active_listing_count": 162,
   "median_days_on_market": 43,
   "price_reduced_share": 0.2142,
   "pending_ratio": 0.2291,
   "source": "Realtor.com Research, inventory core metrics by ZIP (ZCTA at the site point)",
   "retrieved": "2026-10-20"
  },
  "opportunity": {
   "tract10": "13135050214",
   "kfr_p25": 0.5065,
   "jail_p25": 0.0186,
   "kids_count": 343.9288,
   "commuting_zone": "Atlanta",
   "vintage": "children born 1978-83, outcomes measured 2014-15",
   "source": "Opportunity Insights, Opportunity Atlas (Chetty, Friedman, Hendren, Jones, Porter 2018)",
   "retrieved": "2026-10-20"
  },
  "peers": {
   "peers": [
    {
     "id": "m-ee13d5bf7a",
     "name": "North DeKalb Mall",
     "city": "Decatur",
     "state": "GA",
     "score": 9.0,
     "why": [
      "similar GLA (635,000 sq ft)",
      "same strategy: redevelop",
      "also in GA"
     ]
    },
    {
     "id": "n-a5d106c733",
     "name": "North Point Mall",
     "city": "Alpharetta",
     "state": "GA",
     "score": 8.5,
     "why": [
      "similar size (100 acres)",
      "same strategy: redevelop",
      "also in GA"
     ]
    },
    {
     "id": "n-1fdea51f3b",
     "name": "Great Northern Mall area",
     "city": "North Olmsted",
     "state": "OH",
     "score": 7.0,
     "why": [
      "similar size (140 acres)",
      "same strategy: redevelop"
     ]
    },
    {
     "id": "m-e82eb88122",
     "name": "Exton Square Mall",
     "city": "Exton",
     "state": "PA",
     "score": 6.5,
     "why": [
      "similar size (75 acres)",
      "same strategy: redevelop"
     ]
    },
    {
     "id": "m-fe8ce81673",
     "name": "Villa Italia Mall",
     "city": "Lakewood",
     "state": "CO",
     "score": 6.5,
     "why": [
      "similar size (104 acres)",
      "same strategy: redevelop"
     ]
    },
    {
     "id": "m-d1390721b9",
     "name": "Cottonwood Mall site",
     "city": "Holladay",
     "state": "UT",
     "score": 6.5,
     "why": [
      "similar GLA (730,000 sq ft)",
      "same strategy: redevelop"
     ]
    }
   ],
   "method": "size, era, strategy, status, type, state, distance"
  },
  "qcew_retail": {
   "county": "13135",
   "year": 2025,
   "establishments": 3080,
   "employment": 48459,
   "avg_annual_pay": 44729,
   "lq_employment": 1.26,
   "employment_change_1y": 1.4,
   "source": "BLS QCEW 2025 annual, county, NAICS 44-45 retail trade, private",
   "retrieved": "2026-10-20"
  },
  "schools": {
   "district": "Gwinnett County School District",
   "district_geoid": "1302550",
   "grades": "PK-12",
   "district_vintage": "SY2024-25",
   "public_schools_1mi": 2,
   "schools": [
    "Duluth High School",
    "Coleman Middle School"
   ],
   "schools_vintage": "SY2023-24",
   "source": "NCES EDGE",
   "retrieved": "2026-10-20"
  },
  "sec": {
   "reit": [
    {
     "filer": "Simon Property Group",
     "filed": "2010-02-25",
     "as_of": "2009-12-31",
     "url": "https://www.sec.gov/Archives/edgar/data/1063761/000104746910001324/a2196642z10-k.htm",
     "match": "name-city",
     "name": "Gwinnett Place",
     "city": "Duluth",
     "state": "GA",
     "gla_sqft": 1279516,
     "gla_inline_sqft": null,
     "year_built": null,
     "year_acquired": 1998,
     "year_renovated": null,
     "occupancy_pct": 81.4,
     "occupancy_basis": "occupied",
     "sales_psf": null,
     "anchors": "Belk, JCPenney, Macy's, Sears, Eastern Wells Market",
     "ownership_pct": 75.0,
     "tenure": "Fee"
    }
   ],
   "absee": [],
   "source": "SEC EDGAR: REIT 10-K property tables and ABS-EE Exhibit 102",
   "retrieved": "2026-10-20"
  },
  "storms": {
   "county": "13135",
   "years": "2016-2025",
   "events": 185,
   "by_type": {
    "Thunderstorm Wind": 143,
    "Hail": 20,
    "Lightning": 11,
    "Flash Flood": 10,
    "Tornado": 1
   },
   "property_damage_usd": 9907700,
   "deaths_direct": 0,
   "injuries_direct": 4,
   "note": "county-typed events only; events logged to forecast zones (CZ_TYPE Z: most winter, heat, flood and coastal events) are not counted",
   "source": "NOAA NCEI Storm Events Database, details files",
   "retrieved": "2026-10-20"
  }
 },
 "parcels": [],
 "url": "https://retrofitatlas.org/malls/ga/duluth-gwinnett-place-mall-site/",
 "photo": null,
 "provenance": {
  "acres": "newtypes-extraction",
  "gla_sqft": "newtypes-extraction",
  "status": "newtypes-extraction",
  "after_notes": "newtypes-extraction",
  "year_retrofit": "newtypes-extraction",
  "developer": "newtypes-extraction",
  "public_subsidy": "newtypes-extraction"
 }
}