Retrofit Atlas and Placer.ai
Foot-traffic and trade-area analytics for retail and other venues. Category: foot traffic. Audience: Retail REITs, brokers, cities (their pricing page offers Data for Good and free edu use). Site: placer.ai.
When to use which
Use Placer.ai to see how a place is used today; use the Atlas to see what the place was and became.
They have, the Atlas does not
- Visit counts, dwell time, trade areas
- Visitor demographics (modelled)
- Trend by chain and property
Not found on their public pages
- retrofit outcome per site (imported, unreviewed for most records)
- before/after facts with quoted sources
- owners of record and deals
- free API/MCP
- dated releases with diffs
Neither Placer.ai nor the Atlas has
- Rent rolls
- Verified sales prices for every site
Public pricing
| Plan | Price | Source |
|---|---|---|
| Freemium | $0, small subset of platform | source |
| Full platform | Quote only; no full-suite trial | source |
| Public contracts | $33,000 (Franklin County, MO board item) and $52,462 (Utah) reported by third parties | source |
Coverage, as they state it
| Coverage claim | Source |
|---|---|
| Pricing page gives no venue or device counts; says 'unlimited' properties, chains and industries analysable | source |
Sources
- https://www.placer.ai/pricing · read 2026-10-21
- https://citizenportal.ai/articles/6203572/Missouri/Franklin-County/Pacific/Board-reviews-33000-Placer-AI-subscription-for-economic-development-analytics · read 2026-10-20
- https://www.utah.gov/pmn/files/1413901.pdf · read 2026-10-20
Facts about Placer.ai are theirs, read on the dates shown; they may have changed since. The Atlas claims are about release 2026-10-21. Corrections: desk@retrofitatlas.org.
All comparisons Why retrofit Atlas API and data
Page generated with the site, release 2026-10-21. Corrections: the form or desk@retrofitatlas.org.