Retrofit Atlas

Malls · Canada

Highfield Square

Imported, unreviewedRedevelopedDemolishedMoncton, Canada

Highfield Square opened 1969 cinema, became mall, sold to Moncton, demolished 2014, now site of Avenir Centre in downtown Moncton. · summary, model-written

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Site profile6 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline
On FacebookThis site: …https://www.facebook.com/575835219140757 overture · all sites with this
Website dead or redirectingThis site: …http://22864.vws.magma.ca/index.php?&article_id=9710 overture / http check · all sites with this
Ownership
Public bodyThis site: City of Moncton county-parcels · all sites with this
Place
Rail within 800 mThis site: Moncton openstreetmap · all sites with this
Strategy
RedevelopedThis site: Avenir Centre extraction · all sites with this
New use
Entertainment and sportsThis site: …new_use field extraction · all sites with this

All elements and lists · Trends

Now

StatusDemolishedextracted, unreviewed
documented
Demolition began in August 2014.

en.wikipedia.org

StrategyRedevelopedextracted, unreviewed
documented
The property has been converted to the Avenir Centre.

en.wikipedia.org

New usesentertainmentextracted, unreviewed reported
What is there nowAvenir Centreextracted, unreviewed
documented
The property has been converted to the Avenir Centre.

en.wikipedia.org

Site context

Transit within 800 mMoncton (rail); 6 bus stops within 400 mOpenStreetMap
Motorway junctions within 2 km8OpenStreetMap
Overture Mapsplace Highfield Square Shopping Centre (shopping_mall, confidence 0.82, from Overture, meta); building footprint 12,845 m², 30.0 mOverture (CDLA-Permissive 2.0)
Website and social22864.vws.magma.ca (down or redirecting, status 0); archived 2013–2013 (Wayback) · social: facebookOverture / Internet Archive
Attention: Wikipedia page views3,215 since 2015; 1,100 in the last 12 months (-12% vs the prior 12); peak 2025-10 with 264Wikimedia

Summary, model-written

Highfield Square began as a cinema in 1969 and later operated as an enclosed shopping mall. It was owned and operated by Crombie REIT before being sold to the City of Moncton. Demolition started in August 2014, after which the site was redeveloped into the Avenir Centre.

Why. The record does not state the reasons for the demolition or prior decline.

Where it stands. The site is demolished and now hosts the Avenir Centre under the control of the City of Moncton.

For a planner

  • Precedent: municipal ownership followed by demolition for redevelopment.
  • Policy tool: transfer of ownership from Crombie REIT to the City of Moncton enabled public‑led redevelopment.
  • Open questions: record does not specify the timeline, financing, or zoning approvals for the Avenir Centre.

For a developer

  • Site size: unknown from the record.
  • Control: City of Moncton (listed as owner).
  • Entitlement stage: unknown; no details on permits or approvals are provided.
  • Constraints: no flood, transit, or environmental context layers are noted in the record.
  • Market signals: tract‑level data are not included, so demand indicators are unknown.

What we do not know yet

  • Key missing facts: exact size of the parcel, date demolition was completed, and reasons for the mall’s decline.
  • Missing context: no information on flood risk, transit access, or environmental constraints.
  • Missing market data: no tract‑level demographics, sales, or lease information.
  • Data provenance: the record is marked as ‘draft’ verified and many fields originate from extraction, indicating they may be unreviewed.
  • Unclear entitlements: no mention of zoning changes, permits, or approvals for the Avenir Centre.

Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

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History and original facts

AnchorsHudson's Bay, Sobeys, The Met, Shoppers Drug Mart
NotesWikipedia categories: Defunct shopping malls in Canada

Not yet recorded: acres, GLA, year opened, original developer, retrofit year. Know it? Tell us.

Background

Highfield Square, also known as Highfield Square Shopping Centre, was an enclosed shopping mall located in Moncton, New Brunswick, Canada. Highfield Square was owned and operated by Crombie REIT before being sold to the city of Moncton. Demolition began in August 2014.

Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.

Timeline

  1. 1969 Highfield Cinema opened
  2. 2014 Demolition began

Sources

  • Wikipedia: Highfield Square · supports: after notes, status, strategy
    5 quoted sentences
    The property has been converted to the Avenir Centre.
    Demolition began in August 2014.
    The property has been converted to the Avenir Centre.
    Famous Players Highfield Cinema (which opened in 1969).

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