Gas stations · Missouri

Pierce Pennant Motor Hotel

Imported, unreviewedReinhabitedRetrofit builtColumbia, MO

Historic 1929 hotel/garage converted to senior housing in growing Boone County housing market; peer projects confirm strategy. · summary, model-written

Ask who owns this Download dossier (PDF) · early access Download record (JSON) API Share LinkedIn Correct this record

Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

Map view. No verified photo yet. Send one.

Site profile4 elements · what this retrofit is built with · tap a chip for the evidence

Place

30,000+ vehicles a day on an adjacent road

This site: 60,990 on 70 fhwa-hpms · all sites with this

Interstate or freeway within 600 m

This site: 70 fhwa-hpms · all sites with this

Strategy

Reinhabited

This site: …senior citizen housing record · all sites with this

New use

Housing

This site: …senior citizen housing newtypes-extraction · all sites with this

All elements and lists · Trends

Now

Status	Retrofit builtWikipedia no source
Strategy	ReinhabitedWikipedia no source
New uses	housingWikipedia no source
What is there now	senior citizen housingnewtypes-extraction reported

Site context

Housing permits, Boone County (MO), 2024	549 units in 5+ unit buildings, 14 in 2–4, 740 single-family; 2023: 56 in 5+Census BPS
Retail trade in the county, 2025 (BLS QCEW)	10,530 jobs in 544 establishments; average annual pay $37,687; employment location quotient 1.06; employment +1.3% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	3,049 jobs; 240 in retail trade, 178 in accommodation and food (workplace blocks summed to tract 29019001402)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 41th income percentile as adults; 2.4% incarcerated at the 2010 count (754 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	low-access at 1 mile, not low-income; 31% of residents more than 1 mile from a supermarket; poverty rate 9.5%; median family income $82,817; 457 SNAP householdsUSDA ERS
Schools	Columbia 93 School District (PK-12); 2 public schools within 1 mile: WEST BLVD. ELEM.; WEST MIDDLE SCHOOLNCES EDGE
Elevation	778 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	96 county-logged events: 58 thunderstorm wind, 17 hail, 15 flash flood, 3 tornado; $247,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 65202, 2026-09	median list price $299,900 (-3.2% on the year); 139 active listings; median 39 days on market; 24% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	583 establishments (-6%); 12,139 jobs (+5%)Census CBP
Housing market in the county	typical home value $328,757 (+2% 1 yr, +28% 5 yr); typical rent $1,463/mo (+6% 1 yr), 2026-09Zillow Research
Traffic on the busiest road within 600 m (2024)	60,990 vehicles a day on 70 (Interstate, 4 lanes); 14,934 trucks; 19 counted segmentsFHWA HPMS

Summary, model-written

Former hotel/garage complex (1929, Colonial Revival) owned by Pierce Petroleum Company, originally part of a U.S. Route 40 chain, was converted to a gas station. Now built as senior citizen housing.

Why. Housing market shows strong growth (ZHVI up 28.5% 5y, ZORI up 46.2% 5y in Boone County). Retail establishments declined 6.3% but employment rose 4.7% (2012–2023). Peer projects in MO (Ely Walker Lofts, Price Chopper/Hobby Lobby) used same 'reinhabit' strategy.

Where it stands. Status: built. 740 housing units permitted in Boone County (2024). Located near I-70 (4 lanes, 60,990 ADT).

For a planner

Historic site (1929) repurposed for housing. Current housing demand validated by market metrics.
Retail trend shows stability despite establishment decline.

For a developer

Senior housing aligns with county housing market growth (ZHVI +28.5% 5y).
Peer projects confirm 'reinhabit' strategy works in MO.
No current occupancy data or retrofit details provided.

What we do not know yet

Retrofit already built (no details on what was modified).
No current occupancy rate or tenant mix for the housing.
Narrative mentions historic status but no preservation status or constraints.

Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

Similar sites

Ely Walker Lofts, St. Louis, MO · Industrial sites · same strategy: reinhabit; also in MO
Price Chopper and Hobby Lobby, Gladstone, MO · Big boxes · same strategy: reinhabit; also in MO
100 Oaks Mall, Nashville, TN · Malls · same strategy: reinhabit
Buford Clairmont Mall, Chamblee, GA · Malls · same strategy: reinhabit

Elsewhere on the web

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

retrofit already built
county grew 5.3% 2018–23
housing in the record

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Original developer	Pierce Petroleum Companynewtypes-extraction
County	Boone County
Census division	4 · West North Central
Notes	Draft from Wikipedia, model-extracted, unreviewed: The Pierce Pennant Motor Hotel, a historic hotel and garage complex built in 1929, was converted to senior citizen housing in 1959.

Not yet recorded: acres, GLA, year opened, retrofit year. Know it? Tell us.

Background

The Pierce Pennant Motor Hotel, also known as the Candle Light Lodge, is a historic hotel complex that is located on what once was U.S. Route 40, which is now known as Business Loop 70 West in Columbia, Missouri. The hotel complex was constructed in 1929 and is in the Colonial Revival style. The hotel was also a gas station and garage, and was owned by Pierce Petroleum Company, a subsidiary of Standard Oil. Initially the hotel and garage complex was to be one of several along U.S. Hwy 40, each to be spaced about 150 miles apart from New York to San Francisco. Senator Harry S.

Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.

Sources

Pierce Pennant Motor Hotel · CC BY-SA 4.0
1 quoted sentence
Pierce Pennant Motor Hotel

Cite

Retrofit Atlas (2026). "Pierce Pennant Motor Hotel, Columbia, MO." Record n-0ec2928510, imported, unreviewed. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/gas-stations/mo/columbia-pierce-pennant-motor-hotel/ (accessed 2026-10-21).

BibTeX

@misc{retrofitatlas_columbiapiercepennantmotorhotel,
  title = {Pierce Pennant Motor Hotel, Columbia, MO},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/gas-stations/mo/columbia-pierce-pennant-motor-hotel/}},
  year = {2026},
  note = {Record n-0ec2928510, release 2026-10-21, tier: draft. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}

How to cite, versioning

Link back

Paste on a project page: <a href="https://retrofitatlas.org/gas-stations/mo/columbia-pierce-pennant-motor-hotel/">Pierce Pennant Motor Hotel on Retrofit Atlas</a>