Malls · New Jersey
Brunswick Square
Brunswick Square opened in 1970, closed, now owned by Paramount Realty Group; anchors JCPenney and Macy's remain amid uncertain future. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.
Site profile12 elements · what this retrofit is built with · tap a chip for the evidence
JCPenney
This site: JCPenney wikipedia · all sites with thisAttention rising (Wikipedia views +50% y/y)
This site: 10,252 views, +140% wikimedia · all sites with thisOn Facebook
This site: …https://www.facebook.com/117997178223670 overture · all sites with thisWebsite alive
This site: …https://shopbrunswicksquare.com overture / http check · all sites with this15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 5/6 openstreetmap · all sites with this30,000+ vehicles a day on an adjacent road
This site: 46,639 on NJ 18 fhwa-hpms · all sites with thisCounty typical rent $2,000+
This site: $2,554/mo zillow · all sites with thisGrocery within 800 m
This site: 1 stores openstreetmap · all sites with thisHigh-income tract ($100k+)
This site: $142,875 census-acs · all sites with thisLow social vulnerability tract (SVI ≤ 0.25)
This site: 0.14 cdc-svi · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 16 epa-walkability · all sites with thisBuilding footprint 50,000+ m²
This site: 56,278 m² overture · all sites with thisNow
| Status | Status not verifiedWikidata |
|---|
Securitised debt and public filers
Filings (2001 to date) that name “Brunswick Square” and “East Brunswick” (168 hits, first 100 sampled, 1 other filers such as tenants left out). Only weak matches to commercial-mortgage trusts: the mall may have backed a securitised loan, or may just be mentioned in the filing; several trusts usually means one loan split into pari-passu notes. Earliest trust filing in the sample 2004-10-19 (a sample date, not the issuance date); candidate loan vintage 2004 from the trust name (weak match). Whether the loan is still in the pool, in special servicing or repaid is in the trust's monthly distribution reports, which are not searchable here. Text matches, not a title search. Open the search · all trusts.
| Kind | Filer | Filings | Dates | Forms |
|---|---|---|---|---|
| CMBS trust (weak) | WFRBS Commercial Mortgage Trust 2014-C19 | 2 | 2014-03-28 to 2014-03-28 | 8-K 2 |
| CMBS trust (weak) | WFRBS Commercial Mortgage Trust 2014-C20 | 1 | 2014-05-13 to 2014-05-13 | 8-K 1 |
| CMBS trust (weak) | CSFB COMMERCIAL MORT PASS THR CERTS SER 2004 C4 | 1 | 2004-10-19 to 2004-10-19 | 8-K 1 |
| Public owner (strong) | SIMON PROPERTY GROUP INC /DE/ (SPG, SPG-PJ) | 61 | 2003-03-07 to 2014-04-22 | 8-K 42, 10-K 18, 8-K/A 1 |
| Public owner (strong) | WP Glimcher Inc. | 31 | 2014-11-04 to 2021-08-09 | 8-K 29, 8-K/A 1, 10-Q 1 |
| Public owner (strong) | SIMON PROPERTY GROUP L P /DE/ | 2 | 2001-03-30 to 2002-04-01 | 10-K 2 |
| Public owner (strong) | GLIMCHER REALTY TRUST | 1 | 2014-11-04 to 2014-11-04 | 8-K 1 |
| Public owner (strong) | Washington Prime Group, L.P. | 1 | 2021-08-09 to 2021-08-09 | 10-Q 1 |
As reported by the owner
Property tables from the owner's annual report (Form 10-K, Item 2) on EDGAR, one row per filing year. GLA, occupancy and anchors are the filer's own figures at that year end; “leased” counts signed leases, “occupied” counts open stores; ownership is the filer's share. Matched by name and place, unreviewed; the verbatim table row is in sec_facts.csv.
| Year end | Filer | Name in filing | GLA sq ft | Occupancy | Years | Share | Sales psf | Anchors listed |
|---|---|---|---|---|---|---|---|---|
| 2020 | Washington Prime Group 10-K, 2021-03-16 | Brunswick Square East Brunswick, NJ match: exact | 764,224 | 90.0% occupied | acquired 1996 | 100.0% Fee | Barnes & Noble, JCPenney, Macy's, Starplex Luxury Cinema | |
| 2016 | Washington Prime Group 10-K, 2017-02-24 | Brunswick Square East Brunswick, NJ match: exact | 759,537 | 98.0% occupied | acquired 1996 | 100.0% Fee | Barnes & Noble, JCPenney, Macy's, Starplex Luxury Cinema | |
| 2014 | Washington Prime Group 10-K, 2015-02-26 | Brunswick Square East Brunswick, NJ match: exact | 760,790 | 100.0% occupied | built 1973 | 100.0% Fee | Macy's, JCPenney, Barnes & Noble, Starplex Luxury Cinema | |
| 2009 | Simon Property Group 10-K, 2010-02-25 | Brunswick Square East Brunswick, NJ match: exact | 765,149 | 95.8% occupied | built 1973 | 100.0% Fee | Macy's, JCPenney, Barnes & Noble, Mega Movies |
Site context
| Transit within 800 m | no rail station; 1 bus stops within 400 mOpenStreetMap |
|---|---|
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
| EPA-regulated facilities within 500 m | 12: BRANNING AUTOMOTIVE GROUP; BRIDGESTONE FIRESTONE TIRE STORE; JC PENNY; LOMAN BUICK PONTIAC; LORD'S INTERNATIONAL INC.EPA FRS |
| Census tract 34023006701 | 3,882 people, 2,904 per sq mi; median household income $142,875; median gross rent $2,745; 16% renters; 2.2% vacant units; 6.5% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 16 of 20; 124 intersections per sq mi; nearest transit stop 783 m; land-use mix 0.81; 152,928 jobs within 45 min by car, 15,952 by transit; 6% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 5 of 6 daily needs: 1 grocers, 4 schools, 13 parks or playgrounds, 1 health, 0 civic, 12 food and drink; 0 cycleway segments, 28 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| Housing permits, Middlesex County (NJ), 2024 | 1,073 units in 5+ unit buildings, 42 in 2–4, 677 single-family; 2023: 1,550 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.14; socioeconomic 0.07; housing and transport 0.34; 3% below 150% of poverty; 10% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 1 within 10 km, 5 within 25 km: Mall at Fashion Plaza (8.7 km)computed |
| Overture Maps | place Brunswick Square (shopping_mall, confidence 0.99, from Overture, meta); building footprint 56,278 m²Overture (CDLA-Permissive 2.0) |
| Website and social | shopbrunswicksquare.com (alive); archived 2016–2026 (Wayback) · social: facebookOverture / Internet Archive |
| Attention: Wikipedia page views | 29,285 since 2015; 10,252 in the last 12 months (+140% vs the prior 12); peak 2026-01 with 2,081Wikimedia |
| Tract change 2013–2023 | population -14% (4,519 → 3,882); median income +48% ($96,650 → $142,875); renters 7% → 16%; median home value +34% ($354,300 → $476,600)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively low overall (score 44.7); expected annual loss $1.7M; high: strong wind; community resilience relatively lowFEMA NRI |
| Tax-credit housing within 1 km | noneHUD LIHTC |
| Retail trade in the county, 2012 to 2023 | 2,408 establishments (-8%); 51,042 jobs (+35%)Census CBP |
| Housing market in the county | typical home value $579,852 (+3% 1 yr, +35% 5 yr); typical rent $2,554/mo (+1% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2025 | 681 (2000 = 100); +8.4% 1 yr, +64% 5 yr, +91% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 46,639 vehicles a day on NJ 18 (principal arterial, 5 lanes); 1,939 trucks; 19 counted segmentsFHWA HPMS |
Summary, model-written
Brunswick Square opened in 1970 as a single-story mall at Route 18 and Rues Lane. It is now closed, owned and managed by Paramount Realty Group, with JCPenney and Macy's as current anchor stores.
Why. The record does not state why the mall closed or what factors led to its current status.
Where it stands. The mall is now closed and is owned and managed by Paramount Realty Group.
For a planner
- No specific precedents or policy tools mentioned in the record.
- Open question: reasons for closure and current occupancy/vacancy details.
- Open question: potential reuse options and zoning considerations given county growth and rent trends.
For a developer
- Site size: 769,041 sq ft GLA.
- Control: owned and managed by Paramount Realty Group.
- Entitlement stage: unknown (status listed as unknown).
- Market signals: Middlesex County grew 4.2% 2018‑2023; median rent $1,810.
What we do not know yet
- Exact closure date not provided.
- Reasons for closure not stated.
- Current occupancy/vacancy and tenant mix details missing.
- Any existing debt, liens, or financial encumbrances unknown.
- Environmental, flood, or transit constraints not described in record.
- Verification status is draft, indicating data may be unreviewed.
Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Livingston Mall, Livingston, NJ · Malls · opened 1972; also in NJ; 39 km away
- Seaview Square Mall, Monmouth County, NJ · Malls · opened 1977; also in NJ; 36 km away
Elsewhere on the web
Pages with photos
- East Brunswick Looks to Revamp Brunswick Square Mall | Jersey Digs jerseydigs.com
- Brunswick Square Mall East Brunswick, NJ June 2016 (29319160316) commons.wikimedia.org
- What Really Happened At Brunswick Square Mall In E bestattractions.org
- East Brunswick's Ambitious $500 Million … explorenewjersey.org
- Brunswick Square Cinema 1 & 2 in East Brunswick, NJ cinematreasures.org
- Brunswick Square Mall begins transformation into open-air shopping ... nj.com
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Multifamily screen
- county grew 4.2% 2018–23
- median rent $1,810
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Opened | 1970Wikidata |
|---|---|
| Anchors | JCPenney |
| County | Middlesex County |
| Census division | 2 · Mid-Atlantic |
| Notes | Wikipedia categories: Defunct shopping malls in the United States |
Not yet recorded: acres, GLA, original developer, what is there now, retrofit year. Know it? Tell us.
Background
Brunswick Square, colloquially known as the Brunswick Square Mall, was a single story shopping mall located in East Brunswick, New Jersey, at the intersection of Route 18 and Rues Lane. The now-closed mall is owned and managed by Paramount Realty Group and has gross leasable area (GLA) of 769,041 sq ft (71,446.2 m2). The current anchor stores are JCPenney and Macy's.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Timeline
- 1970 Opened (Wikidata)
Sources
- Wikipedia: Brunswick Square (shopping mall) · 2026-07-08 · CC BY-SA 4.0
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