Office parks · Maryland
Bethesda Crescent
Approved 2025 retrofit: 29-story apartment building with retail, on 6-lane arterial road. Housing market aligns with $2,030 median rent. · summary, model-written
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Site profile10 elements · what this retrofit is built with · tap a chip for the evidence
Retrofit in the pipeline
This site: …approved newtypes-extraction · all sites with this3+ other atlas sites within 10 km
This site: 6 within 10 km computed · all sites with this30,000+ vehicles a day on an adjacent road
This site: 30,180 on 355 fhwa-hpms · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -13% census-cbp · all sites with thisCounty permitting 2,000+ apartment units a year
This site: 2,149 units, Montgomery County census-bps · all sites with thisCounty typical rent $2,000+
This site: $2,283/mo zillow · all sites with thisRedeveloped
This site: 29-story apartment building with 11,500 square feet of ground-floor retail, public plaza areas, and an underground parking garage. record · all sites with thisHousing
This site: 29-story apartment building with 11,500 square feet of ground-floor retail, pu newtypes-extraction · all sites with thisMixed use
This site: …new_use field newtypes-extraction · all sites with thisRetail (continued)
This site: apartment building with 11,500 square feet of ground-floor retail, public plaza areas, and an underground parking garage. App newtypes-extraction · all sites with thisNow
| Status | Retrofit approvednewtypes-extraction reported |
|---|---|
| Strategy | Redevelopment, approvedWikipedia no source |
| New uses | housing, mixed, retailWikipedia no source |
| What is there now | 29-story apartment building with 11,500 square feet of ground-floor retail, public plaza areas, and an underground parking garage.newtypes-extraction reported |
| Retrofit year | 2025newtypes-extraction reported |
| Redeveloper | MRP Realty and Prime Finance Partnersnewtypes-extraction reported |
Planning
| Entitlement year | 2026Wikipedia no source |
|---|---|
| Planning notes | Approved by Montgomery Planning Board.Wikipedia no source |
Site context
| Housing permits, Montgomery County (MD), 2024 | 2,149 units in 5+ unit buildings, 16 in 2–4, 1,491 single-family; 2023: 1,840 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 6 within 10 km, 63 within 25 km: Mazza Gallerie (2.9 km); White Flint Mall (6.4 km); The Shops at Georgetown Park (9.3 km); 1000 and 1050 Thomas Jefferson Street NW (9.4 km); Valero gas station (9.5 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 40,341 jobs in 2,373 establishments; average annual pay $49,993; employment location quotient 0.89; employment -1.8% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 16,808 jobs; 625 in retail trade, 1,115 in accommodation and food (workplace blocks summed to tract 24031704804)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 53th income percentile as adults; 5.0% incarcerated at the 2010 count (34 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 5.8%; median family income $195,469; 7 SNAP householdsUSDA ERS |
| Schools | Montgomery County Public Schools (PK-12); 3 public schools within 1 mile: Bethesda-Chevy Chase High; Bethesda Elementary; Chevy Chase ElementaryNCES EDGE |
| Elevation | 351 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 810 county-logged events: 443 thunderstorm wind, 160 flood, 136 flash flood, 55 hail; $30,850,100 property damage reported; 2 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 20814, 2026-09 | median list price $502,225 (-40.0% on the year); 118 active listings; median 53 days on market; 21% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 2,358 establishments (-13%); 43,577 jobs (-5%)Census CBP |
| Housing market in the county | typical home value $606,938 (-0% 1 yr, +10% 5 yr); typical rent $2,283/mo (+1% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 30,180 vehicles a day on 355 (principal arterial, 6 lanes); 848 trucks; 38 counted segmentsFHWA HPMS |
Summary, model-written
Bethesda Crescent (office park) approved for redevelop into housing/retail. Developer MRP Realty/Prime Finance Partners plans 29-story apartment building with ground-floor retail, plaza, and underground parking. Approved by Montgomery Planning Board (2026 entitlement).
Why. Housing market aligns: median rent $2,030 (2026), ZHVI $607k. Peer projects (e.g., Rockville Mall, 12km away) use same redevelop strategy. Traffic: 30,180 ADT on principal arterial road (6 lanes).
Where it stands. Status: approved. Construction underway (2025). First phase planning board approval 2026. No current occupancy data. Nearby context: 6 developments within 10km (including White Flint Mall, status unknown).
For a planner
- Approved entitlement (2026)
- Housing demand supported by rent/ZHVI
- Traffic volume supports retail
For a developer
- 2025 retrofit year
- Peer projects in same region (MD)
- No construction delays noted
What we do not know yet
- No current occupancy rate for office park
- White Flint Mall status unknown
- No timeline for full project completion
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Laurel Mall, Laurel, MD · Malls · same strategy: redevelop; also in MD; 24 km away
- Rockville Mall, Rockville, MD · Malls · same strategy: redevelop; also in MD; 12 km away
- Columbia Mall, Columbia, MD · Malls · same strategy: redevelop; also in MD; 33 km away
- 575 Herndon Parkway, Herndon, VA · Office parks · same strategy: redevelop; 25 km away
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- already in play: under construction, approved, or sold to a developer with housing plans
- median rent $2,030
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| County | Montgomery County |
|---|---|
| Census division | 5 · South Atlantic |
| Notes | Draft from bethesdamagazine.com, model-extracted, unreviewed: Plans approved to demolish two vacant office buildings at Bethesda Crescent and replace them with a 29-story mixed-use apartment building with retail. |
Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.
Timeline
- 2025 Purchase of office space portfolio
- 2025 Retrofit: redevelop
- 2026 Planning Board approval for first phase
Sources
- Plans for 29-story mixed-use building in downtown Bethesda ...
3 quoted sentences
Dubbed Bethesda Crescent
purchased the Bethesda Crescent office space portfolio in August 2025.
received the green light from the Montgomery Planning Board on July 23 to move forward with the mixed-use project.