Office parks · Minnesota
Wells Fargo Home Mortgage campus
Proposed 25-acre mixed-use redevelopment (housing, healthcare, retail) approved for construction, led by Novarum, with housing explicitly planned. · summary, model-written
Claim this site Reach the owner https://retrofitatlas.org/office-parks/mn/minneapolis-wells-fargo-home-mortgage-campus/
More
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile13 elements · what this site is built with · tap a chip for the evidence
Finance and pipeline
Retrofit in the pipeline
This site: …proposed newtypes-extraction · all sites with thisOwnership
Public body
This site: CITY OF MPLS county-parcels · all sites with thisPlace
3+ other atlas sites within 10 km
This site: 10 within 10 km computed · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -12% census-cbp · all sites with thisStrategy
Redeveloped
This site: Iconic Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educational facilities, medical offices, community gathering spaces… record · all sites with thisReinhabited
This site: Iconic Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educational facilities, medical offices, community gathering spaces… record · all sites with thisNew use
Civic and government
This site: …new_use field newtypes-extraction · all sites with thisEducation
This site: …new_use field newtypes-extraction · all sites with thisHousing
This site: Iconic Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educational facilities, medical off newtypes-extraction · all sites with thisMedical and health
This site: Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educational facilities, medical offices, commun newtypes-extraction · all sites with thisMixed use
This site: Iconic Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educa newtypes-extraction · all sites with thisOffice
This site: …ing, healthcare, retail and educational facilities, medical offices, community gathering spaces and a technology center. Approv newtypes-extraction · all sites with thisRetail (continued)
This site: …awling mixed-use development featuring housing, healthcare, retail and educational facilities, medical offices, community gath newtypes-extraction · all sites with thisNow
| Status | Retrofit proposednewtypes-extraction reported |
|---|---|
| Strategy | Redevelopment · Reinhabitation, proposedWikipedia no source |
| New uses | civic, education, healthcare, housing, office, retailWikipedia no source |
| What is there now | Iconic Plaza, a sprawling mixed-use development featuring housing, healthcare, retail and educational facilities, medical offices, community gathering spaces and a technology center.newtypes-extraction reported |
| Developer | Novarum Development Partnersnewtypes-extraction |
| Owner of record | City Of Mplscounty assessor no source |
Links out
Every link is built from an id this record holds (parcel number, filer CIK, Wikidata item, Census tract, coordinates) or from the name and city typed into a search. Nothing here is a guessed address. Search links are marked search in their source note; commercial listing links are marked for search engines not to follow. Hover a link for why it is here.
Official records (7)
government and regulatory records for this site, built from ids on the record
- Hennepin County Property Information (PID result) · parcel 2302924330043from www16.co.hennepin.mn.us
- County GIS parcel record · 2302924330043from gis.hennepin.us
- Hennepin County Property Information (PID result) · parcel 2302924330044from www16.co.hennepin.mn.us
- County GIS parcel record · 2302924330044from gis.hennepin.us
- Hennepin County (27053) profile (data.census.gov)from data.census.gov
- FEMA flood map (NFHL) at this point (search)from msc.fema.gov
- EPA ECHO facilities within 1 milefrom echo.epa.gov
Reference (3)
encyclopedic and research references
- Wikimedia Commons photos within 500 mfrom commons.wikimedia.org
- Retrofitting Suburbia (book site)from retrofittingsuburbia.com
- Minneapolis on Wikipediafrom en.wikipedia.org
Place (8)
map and street views by coordinates
- Google Mapsfrom google.com
- Street Viewfrom google.com
- Bing Mapsfrom bing.com
- Apple Mapsfrom maps.apple.com
- OpenStreetMapfrom openstreetmap.org
- Walk Score at this pointfrom walkscore.com
- Transitland mapfrom transit.land
- USGS National Mapfrom apps.nationalmap.gov
Market (1)
listings and owner pages; commercial, so search engines are told not to follow
- LoopNet: for sale in Minneapolis, MN (search)from city search
News (2)
news searches and archived pages
- Google News: “Wells Fargo Home Mortgage campus” (search)from name search
- Bing News: “Wells Fargo Home Mortgage campus” (search)from name search
History and original facts
| Acres | 25.0newtypes-extraction reported |
|---|---|
| Anchors | Wells Fargo Home Mortgage, Honeywell |
| County | Hennepin County |
| Census division | 4 · West North Central |
| Notes | Draft from cbsnews.com, model-extracted, unreviewed: A long-vacant corporate campus in south Minneapolis is proposed to be redeveloped into a mixed-use project called "Iconic Plaza" with housing, healthcare, retail, and educational facilities. |
Not yet recorded: GLA, year opened, original developer, retrofit year. Know it? Tell us.
Planning
| Zoning change | implied (incentives for office-to-housing conversions)newtypes-extraction |
|---|---|
| Public purchase or subsidy | expectednewtypes-extraction reported |
| Planning notes | Approved by city.Wikipedia no source |
Parcels, tax and title
| Parcel | Owner of record | Acres | Use · zoning | Value (appraised · assessed · taxable) | Last sale · deed | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2302924330043all 96 county fields
| City Of Mpls | 1.2 | COMMERCIAL-PREFERRED | — (appraised) assessed — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
2302924330044all 95 county fields
| County Of Hennepin | 1.2 | COMMERCIAL-PREFERRED | — (appraised) assessed — | — | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Total | 2.5 | $0 |
Deals and debt
| Date | Event | Price | Parties | Source |
|---|---|---|---|---|
| Sold | — | Novarum Development Partners | cbsnews.com |
Site context
| Housing permits, Hennepin County (MN), 2024 | 1,739 units in 5+ unit buildings, 126 in 2–4, 2,054 single-family; 2023: 3,772 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 10 within 10 km, 30 within 25 km: Kmart store site (0.0 km); Hotel Dyckman (0.0 km); Warehouse District (0.0 km); Kmart at Nicollet Avenue (0.0 km); Minneapolis City Center (0.6 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 65,774 jobs in 3,548 establishments; average annual pay $47,428; employment location quotient 0.72; employment -2.5% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 67,057 jobs; 675 in retail trade, 4,942 in accommodation and food (workplace blocks summed to tract 27053126102)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 40th income percentile as adults; 0.4% incarcerated at the 2010 count (29 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 20.3%; median family income $121,917; 478 SNAP householdsUSDA ERS |
| Schools | Minneapolis Public School District (PK-12); 8 public schools within 1 mile: EMERSON ELEMENTARY; LORING-NICOLLET HIGH; STADIUM VIEW; WELLSTONE INTERNATIONAL HIGHNCES EDGE |
| Elevation | 840 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 308 county-logged events: 139 thunderstorm wind, 122 hail, 25 heavy rain, 16 flash flood; $18,687,200 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 55415, 2026-09 | median list price $394,500 (-9.3% on the year); 59 active listings; median 65 days on market; 15% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 3,714 establishments (-12%); 74,922 jobs (+1%)Census CBP |
| Housing market in the county | typical home value $386,707 (+1% 1 yr, +8% 5 yr); typical rent $1,784/mo (+4% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 23,007 vehicles a day on Cedar Ave S (minor arterial, 6 lanes); 33 counted segmentsFHWA HPMS |
Summary, model-written
Proposed redevelopment of Wells Fargo Home Mortgage campus (25 acres, Minneapolis) as mixed-use Iconic Plaza. City approved planning. Novarum Development Partners acquired site (2023).
Why. Strategy: redevelop/reinhabit. New uses include housing (explicitly listed), healthcare, education, retail, office. 25 acres aligns with peer projects (e.g., Four Seasons Mall, 22 acres).
Where it stands. Status: proposed but planning approved. Interior renovations began 2023. Public subsidy expected. Zoning change implied for housing conversions.
For a planner
- Near Warehouse District (built)
- Within 10km of 9 other sites (e.g., Kmart proposed, Minneapolis City Center partial)
- Housing market data shows 2026 ZHVI $386,707 (1.4% YoY growth).
For a developer
- Peer projects in MN (Four Seasons Mall, Delta site) share strategy.
- Housing explicitly listed in new_use.
- No timeline for construction provided.
- Public subsidy expected but not confirmed.
What we do not know yet
- No construction timeline.
- Zoning change details unknown.
- Public subsidy amount/structure unknown.
- Traffic data shows minor arterial (6 lanes) but no retail demand context.
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Four Seasons Mall, Plymouth, MN · Malls · similar size (22 acres); same strategy: redevelop; also in MN
- Former Delta Airlines Site, Eagan, MN · Office parks · same strategy: redevelop; also in MN; 16 km away
- Three Executive Campus, Cherry Hill, NJ · Office parks · similar size (28.2 acres); same strategy: redevelop, reinhabit
- Brookside One and Brookside Two, Alpharetta, GA · Office parks · similar size (20 acres); same strategy: redevelop, reinhabit
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- already in play: under construction, approved, or sold to a developer with housing plans
- 25 acres
- median rent $1,439
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
Timeline
- 2023 acquisition announced
- 2023 city approval process to begin
- 2023 interior renovation to start
Sources
- Long-vacant south Minneapolis campus could bring healthcare to a designated shortage area, developers say
4 quoted sentences
the former Wells Fargo Home Mortgage campus
Novarum Development Partners announced Monday that it has acquired the former Wells Fargo Home Mortgage campus
Developers said they plan to begin the city approval process immediately
hopes of starting some interior renovation work within months.
- found by hermes-web (staffboxfree)
1 quoted sentence
‘Dean Dovolis, DJR Architecture CEO.’
More in Minnesota
Bay Center MallWayzata, MN · 2013Redeveloped · Regreened · Redevelopment: mixed use, senior residential Partial regreening:…Madison East MallMankato, MNReinhabited · Reinhabitation: healthcare
Mankato Place MallMankato, MN · 2012Reinhabited · Reinhabitation, government officeMaplewood MallMaplewood, MNPartial RegreenedOakdale MallOakdale, MN · 2012Redeveloped · Regreened · Redevelopment: retail, senior residential Partial regreening:…602-634 S. Front St. and 112 W. Liberty St.Mankato, MNRedevelopment, proposed · a six-story building, which would house 150 apartments, a…
Mankato Place MallMankato, MN · 2012Reinhabited · Reinhabitation, government officeMaplewood MallMaplewood, MNPartial RegreenedOakdale MallOakdale, MN · 2012Redeveloped · Regreened · Redevelopment: retail, senior residential Partial regreening:…602-634 S. Front St. and 112 W. Liberty St.Mankato, MNRedevelopment, proposed · a six-story building, which would house 150 apartments, a…