Malls · Virginia
Willow Lawn Shopping Center
Willow Lawn opened as Richmond’s shopping center, later became a strip mall after demolition/rebuild, now operating under Federal Realty Trust. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile13 elements · what this retrofit is built with · tap a chip for the evidence
On Facebook
This site: …https://www.facebook.com/54132357652 overture · all sites with thisWebsite alive
This site: …http://willowlawn.com/ overture / http check · all sites with this3+ other atlas sites within 10 km
This site: 4 within 10 km computed · all sites with thisBike network nearby
This site: 23 ways openstreetmap · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -10% census-cbp · all sites with thisGrocery within 800 m
This site: 5 stores openstreetmap · all sites with thisHigh-income tract ($100k+)
This site: $113,611 census-acs · all sites with thisNational Register place within 500 m
This site: Markel Building, The nps-nrhp · all sites with thisTract house prices doubled in 10 years
This site: +100% fhfa · all sites with thisTract population up 25%+ since 2013
This site: +48% census-acs · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 18.2 epa-walkability · all sites with thisRedeveloped
This site: …strip mall extraction · all sites with thisRetail (continued)
This site: …new_use field extraction · all sites with thisNow
| Status | Operatingextracted, unreviewed documentedCurrently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt. |
|---|---|
| Strategy | Redevelopedextracted, unreviewed documentedCurrently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt. |
| New uses | retailextracted, unreviewed reported |
| What is there now | strip mallextracted, unreviewed documentedCurrently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt. |
Securitised debt and public filers
Filings (2001 to date) that name “Willow Lawn Shopping Center” (3 hits, first 3 sampled). No commercial-mortgage trust names this mall in the sample, which does not rule out a securitised loan. Text matches, not a title search. Open the search · all trusts.
| Kind | Filer | Filings | Dates | Forms |
|---|---|---|---|---|
| Public owner | FEDERAL REALTY INVESTMENT TRUST (FRT, FRT-PC) | 3 | 2001-05-08 to 2001-11-02 | 10-Q 3 |
Site context
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
|---|---|
| EPA-regulated facilities within 500 m | 14: 5100 MONUMENT CONDOMINIUMS; 5TH AVENUE CLEANERS; BANK OF AMERICA - WILLOW LAWN; BON AIR CLEANERS INC; CHEVRON USA #135223EPA FRS |
| Census tract 51087200301 | 1,675 people, 3,326 per sq mi; median household income $113,611; median gross rent $1,724; 20% renters; 9.3% vacant units; 8.7% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 18.2 of 20; 118 intersections per sq mi; nearest transit stop 211 m; land-use mix 0.83; 115,823 jobs within 45 min by car, 81,130 by transit; 6% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 4 of 6 daily needs: 5 grocers, 0 schools, 0 parks or playgrounds, 5 health, 2 civic, 33 food and drink; 23 cycleway segments, 145 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| National Register places within 500 m | 1: Markel Building, TheNPS |
| Housing permits, Henrico County (VA), 2024 | 785 units in 5+ unit buildings, 120 in 2–4, 921 single-family; 2023: 1,805 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.46; socioeconomic 0.37; housing and transport 0.64; 9% below 150% of poverty; 12% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 4 within 10 km, 9 within 25 km: Sauer Center (7.3 km); Main Street Station mall (8.0 km); Tobacco Row (8.7 km); Cloverleaf Mall (9.6 km)computed |
| Overture Maps | place Willow Lawn (shopping_mall, confidence 1.00, from Overture, Overture-signals, meta); building footprint 12,672 m², 5.397315979003906 mOverture (CDLA-Permissive 2.0) |
| Website and social | willowlawn.com (alive); archived 1999–2026 (Wayback) · social: facebookOverture / Internet Archive |
| Attention: Wikipedia page views | 27,228 since 2015; 2,199 in the last 12 months (-2% vs the prior 12); peak 2018-12 with 388Wikimedia |
| Tract change 2013–2023 | population +48% (1,134 → 1,675); median income +57% ($72,250 → $113,611); renters 14% → 20%; median home value +105% ($232,400 → $476,600)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | very low overall (score 12.8); expected annual loss $545,601; community resilience relatively highFEMA NRI |
| Tax-credit housing within 1 km | noneHUD LIHTC |
| Retail trade in the county, 2025 (BLS QCEW) | 20,303 jobs in 1,064 establishments; average annual pay $41,243; employment location quotient 1.06; employment -0.8% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 4,774 jobs; 957 in retail trade, 296 in accommodation and food (workplace blocks summed to tract 51087200301)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 44th income percentile as adults; 0.3% incarcerated at the 2010 count (106 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 8.4%; median family income $140,263; 15 SNAP householdsUSDA ERS |
| Schools | Henrico County Public Schools (PK-12); 1 public school within 1 mile: Thomas Jefferson HighNCES EDGE |
| Elevation | 211 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 263 county-logged events: 123 thunderstorm wind, 49 flash flood, 45 heavy rain, 36 hail; $480,040 property damage reported; 2 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 23230, 2026-09 | median list price $459,950 (-10.0% on the year); 26 active listings; median 46 days on market; 25% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 1,145 establishments (-10%); 22,169 jobs (-2%)Census CBP |
| Housing market in the county | typical home value $397,454 (+2% 1 yr, +26% 5 yr); typical rent $1,773/mo (+2% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2025 | 475 (2000 = 100); +0.6% 1 yr, +56% 5 yr, +100% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 25,183 vehicles a day on 250 (principal arterial, 6 lanes); 222 trucks; 27 counted segmentsFHWA HPMS |
Summary, model-written
Willow Lawn Shopping Center opened as the first shopping center in the Richmond area, located just outside the city in unincorporated Henrico County. The enclosed portion was later demolished and rebuilt, and the center now operates entirely as a strip mall with over 60 stores and several restaurants. Federal Realty Trust owns the property.
Why. The record notes that the enclosed portion was demolished and rebuilt but does not specify the underlying causes such as anchor loss, competition, or debt.
Where it stands. The site is currently operating as a strip mall under the ownership of Federal Realty Trust.
For a planner
- The record indicates a redevelopment strategy toward retail but does not cite specific precedents or policy tools used.
- Open questions remain about the exact scope, timing, and zoning requirements for any future redevelopment.
- No details are provided on public incentives, environmental review, or community input processes.
For a developer
- Owned by Federal Realty Trust; control is clear.
- Site size, entitlement stage, and specific redevelopment approvals are not stated in the record.
- Context‑layer constraints such as flood risk, transit access, or environmental factors are not mentioned.
- Market signal: the opp_reasons list a median rent of $1,474 as a factor.
What we do not know yet
- Site size and exact year of opening are not provided.
- Details on anchor tenant losses, debt levels, or financing are absent.
- The specific timeline and scope of the demolition/rebuild are not described.
- No information on floodplain, transit proximity, or environmental constraints is given.
- The record is marked as draft and its origins are extraction, indicating potential unreviewed model‑extracted data.
Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Cloverleaf Mall, Richmond, VA · Malls · same strategy: redevelop; also in VA; 10 km away
- Fairfield Commons Mall, Glen Allen, VA · Malls · same strategy: redevelop; also in VA; 11 km away
- Seven Corners Shopping Center, Seven Corners, VA · Malls · same strategy: redevelop; also in VA
- Sauer Center, Richmond, VA · Industrial sites · same strategy: redevelop; also in VA; 7 km away
Elsewhere on the web
Pages with photos
- Traveling Around Willow Lawn Shopping Center | Richmond, Virgi… youtube.com
- Willow Lawn Shopping Center Richmond, VA cardcow.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- median rent $1,474
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| County | Henrico County |
|---|---|
| Census division | 5 · South Atlantic |
| Notes | Wikipedia categories: Demolished shopping malls in the United States |
Not yet recorded: acres, GLA, year opened, original developer, retrofit year. Know it? Tell us.
Background
The Shops at Willow Lawn is a shopping center located slightly outside the city limits of Richmond, Virginia in unincorporated Henrico County. It is the first shopping center in the Richmond area. Currently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt. The center features over 60 stores and several restaurants. Federal Realty Trust owns the shopping center.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Sources
- Wikipedia: Willow Lawn Shopping Center · supports: after notes, status, strategy
3 quoted sentences
Currently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt.
Currently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt.
Currently, the center is entirely a strip mall now, the remaining enclosed portion having been demolished and rebuilt.
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