Malls · Florida
Oviedo Mall
Approved housing redevelopment underway; Picerne Development on site; housing market supports project; no nearby mall clusters. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.
Site profile5 elements · what this retrofit is built with · tap a chip for the evidence
Macy's
This site: Macy's wikipedia · all sites with thisSears
This site: Sears wikipedia · all sites with thisRetrofit in the pipeline
This site: …approved newtypes-extraction · all sites with thisRedeveloped
This site: record · all sites with thisHousing
This site: …new_use field record · all sites with thisNow
| Status | Retrofit approvednewtypes-extraction |
|---|---|
| Strategy | Redevelopment, approvedWikipedia |
| New uses | housingWikipedia |
Planning
| Entitlement year | 2020Wikipedia |
|---|---|
| Planning notes | Approved by City of Oviedo.Wikipedia |
Deals and debt
| Date | Event | Price | Parties | Source |
|---|---|---|---|---|
| Sold | — | Picerne Development Corporation of Florida | clickorlando.com |
Securitised debt and public filers
As reported by the owner
Property tables from the owner's annual report (Form 10-K, Item 2) on EDGAR, one row per filing year. GLA, occupancy and anchors are the filer's own figures at that year end; “leased” counts signed leases, “occupied” counts open stores; ownership is the filer's share. Matched by name and place, unreviewed; the verbatim table row is in sec_facts.csv.
| Year end | Filer | Name in filing | GLA sq ft | Occupancy | Years | Share | Sales psf | Anchors listed |
|---|---|---|---|---|---|---|---|---|
| 2009 | General Growth Properties 10-K, 2010-03-01 | Oviedo Marketplace Oviedo, FL match: exact | 940,504 in-line 275,575 | Dillard's, Macy's, Regal Cinemas, Sears | ||||
| 2006 | General Growth Properties 10-K, 2007-03-01 | Oviedo Marketplace Oviedo, FL match: exact | 951,286 | Bed Bath & Beyond, Dillard’s, Macy’s, Regal Cinemas, Sears |
Site context
| Housing permits, Seminole County (FL), 2024 | 1,493 units in 5+ unit buildings, 23 in 2–4, 764 single-family; 2023: 1,228 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 0 within 10 km, 3 within 25 kmcomputed |
| Retail trade in the county, 2012 to 2023 | 1,638 establishments (-2%); 26,451 jobs (+7%)Census CBP |
| Housing market in the county | typical home value $400,341 (-0% 1 yr, +22% 5 yr); typical rent $1,856/mo (+1% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 19,000 vehicles a day on N CENTRAL AVE (principal arterial, 2 lanes); 2,508 trucks; 20 counted segmentsFHWA HPMS |
Summary, model-written
Oviedo Mall approved for redevelopment to housing (2020 entitlement). Picerne Development purchased the site (2026 event), closing on former Macy's parcel and preparing demolition. Construction permits show 2,280+ housing units approved in Seminole County (2023-2024).
Why. Housing market supports project: Seminole County median rent $1,686 (2026), ZHVI $400k (2026), 4.4% county population growth (2018-2023).
Where it stands. Under construction (2026 event). No nearby mall clusters within 10km (0 peers).
For a planner
- Approved by City of Oviedo (2020).
- Traffic: 19,000 ADT on N Central Ave (principal arterial).
- No retail vacancy data provided.
For a developer
- Picerne Development holds site (sale deal).
- Housing market metrics show demand (rents, ZHVI).
- No competing projects identified in 10km radius.
What we do not know yet
- No current retail occupancy or tenant mix data.
- No details on housing unit types or pricing.
- Peer analysis shows 3 other FL malls redeveloping (17-40km away), but no direct competition noted.
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Winter Park Mall, Winter Park, FL · Malls · same strategy: redevelop; also in FL; 17 km away
- Old Sears in Titusville, Titusville, FL · Big boxes · same strategy: redevelop; also in FL; 40 km away
- Sherwood Golf Club, Titusville, FL · Golf courses · same strategy: redevelop; also in FL; 40 km away
- Fashion Mall, Plantation, FL · Malls · same strategy: redevelop; also in FL
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- already in play: under construction, approved, or sold to a developer with housing plans
- county grew 4.4% 2018–23
- median rent $1,686
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Now called / also known as | Oviedo Marketplace |
|---|---|
| Anchors | Macy's, Sears |
| County | Seminole County |
| Census division | 5 · South Atlantic |
| Notes | Draft from clickorlando.com, model-extracted, unreviewed: Oviedo Mall, a regional mall with former anchors Macy's and Sears, is being redeveloped with approximately 700 market-rate apartments following city approval in 2020. |
Not yet recorded: acres, GLA, year opened, original developer, what is there now, retrofit year. Know it? Tell us.
Timeline
- 2020 City approved the apartment development concept
- 2026 Picerne Development closed on former Macy's parcel and preparing demolition
Sources
- Oviedo Mall apartments approved: Demolition of former Macy's ...
3 quoted sentences
Oviedo Mall
The city actually approved this back in 2020 — it was the first time these ideas started being discussed at City Hall and, for the most part, approved
Picerne Development Corporation of Florida closed on the 15-acre former Macy’s parcel in late June and has already received site plan approval, according to Hipes. The company is now preparing construction plans to submit for building permits and is expected to apply for a demolition permit for the