Malls · Wisconsin
Washington Commons Mall
Redeveloped · Regreened in 2014. · from the fields below
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Site profile13 elements · what this retrofit is built with · tap a chip for the evidence
Place
15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 6/6 openstreetmap · all sites with this200+ tax-credit housing units within 1 km
This site: 282 units in 3 properties hud-lihtc · all sites with thisBike network nearby
This site: 45 ways openstreetmap · all sites with thisGrocery within 800 m
This site: 5 stores openstreetmap · all sites with thisLower-income tract (< $50k)
This site: $45,855 census-acs · all sites with thisNational Register place within 500 m
This site: Brown County Courthouse; Christ Episcopal Church Complex nps-nrhp · all sites with thisRenter-majority tract
This site: 73% census-acs · all sites with thisTract income up 60%+ since 2013
This site: +100% census-acs · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 12.3 epa-walkability · all sites with thisStrategy
Redeveloped
This site: Redevelopment: office and restored street grid Partial regreening: park arcgis-webmap · all sites with thisRegreened
This site: Redevelopment: office and restored street grid Partial regreening: park arcgis-webmap · all sites with thisNew use
Office
This site: Redevelopment: office and restored street grid Partial regreening: park arcgis-webmap · all sites with thisPark and open space
This site: …ment: office and restored street grid Partial regreening: park arcgis-webmap · all sites with thisFrom the authors' map
WI, Greenbay: Washington Commons Mall/ Schreiber Foods, 2014
• Redevelopment: office and restored street grid
• Partial regreening: park
Now
| Status | Retrofit builtderived from authors' map (retrofit year present) reported |
|---|---|
| Strategy | Redeveloped · Regreenedauthors' map reported |
| What is there now | Redevelopment: office and restored street grid Partial regreening: parkauthors' map reported |
| Retrofit year | 2014authors' map reported |
Site context
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
|---|---|
| EPA-regulated facilities within 500 m | 19: BROWN CNTY COURTHOUSE; BROWN CNTY LAW ENFORCEMENT CTR SHOOTING RANGE; BROWN COUNTY; BROWN COUNTY; BROWN COUNTY MAINT DEPTEPA FRS |
| Census tract 55009001000 | 1,194 people, 2,081 per sq mi; median household income $45,855; median gross rent $550; 73% renters; 9.8% vacant units; 5.4% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 12.3 of 20; 143 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.78; 49,559 jobs within 45 min by car; 16% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 6 of 6 daily needs: 5 grocers, 3 schools, 14 parks or playgrounds, 1 health, 10 civic, 49 food and drink; 45 cycleway segments, 270 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| National Register places within 500 m | 4: Brown County Courthouse; Christ Episcopal Church Complex; Hotel Northland; Green Bay YMCANPS |
| Housing permits, Brown County (WI), 2024 | 868 units in 5+ unit buildings, 180 in 2–4, 539 single-family; 2023: 193 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.45; socioeconomic 0.42; housing and transport 0.75; 32% below 150% of poverty; 25% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 2 within 10 km, 2 within 25 km: Port Plaza Mall (0.0 km); East Town Mall (5.2 km)computed |
| Overture Maps | no place match; building footprint 8,902 m²Overture (CDLA-Permissive 2.0) |
| Tract change 2013–2023 | population -16% (1,414 → 1,194); median income +100% ($22,917 → $45,855); renters 76% → 73%; median home value +50% ($164,300 → $246,500)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively low overall (score 49.3); expected annual loss $1.1M; high: cold wave; community resilience very highFEMA NRI |
| Tax-credit housing within 1 km | 3 LIHTC properties, 282 units: Monroe Plaza (197 units); The Flats On The Fox (64 units); Nhs Of Green Bay (21 units)HUD LIHTC |
| Retail trade in the county, 2025 (BLS QCEW) | 15,414 jobs in 777 establishments; average annual pay $37,092; employment location quotient 0.97; employment +0.4% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 8,321 jobs; 549 in retail trade, 869 in accommodation and food (workplace blocks summed to tract 55009001000)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 44th income percentile as adults; 1.0% incarcerated at the 2010 count (114 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 18.0%; median family income $78,125; 94 SNAP householdsUSDA ERS |
| Schools | Green Bay Area School District (PK-12); 10 public schools within 1 mile: Bay View; Fort Howard Elementary; Howe Elementary; Nicolet ElementaryNCES EDGE |
| Elevation | 588 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 121 county-logged events: 74 thunderstorm wind, 28 hail, 7 flood, 6 flash flood; $1,958,500 property damage reported; 1 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 54301, 2026-09 | median list price $376,400 (+24.5% on the year); 92 active listings; median 47 days on market; 16% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 824 establishments (-5%); 16,276 jobs (+12%)Census CBP |
| Housing market in the county | typical home value $355,212 (+5% 1 yr, +38% 5 yr); typical rent $1,125/mo (+4% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 17,890 vehicles a day on USH 141N (principal arterial, 4 lanes); 721 trucks; 37 counted segmentsFHWA HPMS |
Similar sites
- Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI
- Centerpoint Marketplace Mall, Stevens Point, WI · Malls · same strategy: redevelop; also in WI
- Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI
- Parkland Mall, Muskego, WI · Malls · same strategy: redevelop; also in WI
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- county grew 3.7% 2018–23
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Now called / also known as | Schreiber Foods |
|---|---|
| County | Brown County |
| Census division | 3 · East North Central |
Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.
Timeline
- 2014 Retrofit: redevelop, regreen
Sources
More in Wisconsin
Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed use
Brookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new street
Hilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential
Brookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new street
Hilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential