Malls · Wisconsin

Parkland Mall

From the authors' mapRedevelopedRetrofit builtMuskego, WI

Redeveloped in 2016. · from the fields below

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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

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Site profile10 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline

On Facebook

This site: …https://www.facebook.com/100358877261889 overture · all sites with this

Place

15-minute neighbourhood (5+ of 6 daily needs within 800 m)

This site: 6/6 openstreetmap · all sites with this

Bike network nearby

This site: 53 ways openstreetmap · all sites with this

Grocery within 800 m

This site: 1 stores openstreetmap · all sites with this

High-income tract ($100k+)

This site: $112,379 census-acs · all sites with this

Low social vulnerability tract (SVI ≤ 0.25)

This site: 0.09 cdc-svi · all sites with this

National Register place within 500 m

This site: Muskego State Graded School nps-nrhp · all sites with this

Strategy

Redeveloped

This site: Redevelopment: retail and residential record · all sites with this

New use

Housing

This site: Redevelopment: retail and residential arcgis-webmap · all sites with this

Retail (continued)

This site: Redevelopment: retail and residential arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Muskego: Parkland Mall/Parkland Towne Center, 2016
• Redevelopment: retail and residential

Now

Status	Retrofit builtderived from authors' map (retrofit year present) reported
Strategy	Redevelopedauthors' map reported
What is there now	Redevelopment: retail and residentialauthors' map reported
Retrofit year	2016authors' map reported

Site context

FEMA flood zone	no NFHL polygon at point (unmapped or outside coverage)FEMA NFHL
EPA-regulated facilities within 500 m	7: JILLS DRY CLEANERS; MUSKEGO SCHOOL APARTMENTS LLC; O'REILLY AUTO PARTS #3853; OLSON OUTDOOR POWER; SHERWIN-WILLIAMS #3020EPA FRS
Census tract 55133201701	4,600 people, 2,464 per sq mi; median household income $112,379; median gross rent $1,464; 9% renters; 2.5% vacant units; 0.0% commute by transitACS 2023 5-year
Walkability (EPA, block group)	index 9.8 of 20; 72 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.73; 91,903 jobs within 45 min by car; 0% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)	6 of 6 daily needs: 1 grocers, 3 schools, 19 parks or playgrounds, 1 health, 2 civic, 9 food and drink; 53 cycleway segments, 26 sidewalk-tagged segmentsOpenStreetMap
Opportunity Zone	noHUD
National Register places within 500 m	1: Muskego State Graded SchoolNPS
Housing permits, Waukesha County (WI), 2024	728 units in 5+ unit buildings, 182 in 2–4, 1,007 single-family; 2023: 173 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)	overall percentile 0.09; socioeconomic 0.07; housing and transport 0.42; 7% below 150% of poverty; 2% of households with no vehicleCDC/ATSDR
Other atlas sites nearby	0 within 10 km, 7 within 25 kmcomputed
Overture Maps	place The Plaza at Parkland Towne Center (historic_site, confidence 0.41, from Overture, meta); building footprint 7,987 m², 6.506328582763672 mOverture (CDLA-Permissive 2.0)
Website and social	no website listed · social: facebookOverture / Internet Archive
Tract change 2013–2023	population -2% (4,710 → 4,600); median income +44% ($78,333 → $112,379); renters 7% → 9%; median home value +50% ($240,400 → $360,300)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)	relatively low overall (score 46.7); expected annual loss $1.6M; high: cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km	noneHUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)	25,372 jobs in 1,198 establishments; average annual pay $38,695; employment location quotient 1.03; employment -0.6% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	888 jobs; 132 in retail trade, 153 in accommodation and food (workplace blocks summed to tract 55133201701)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 47th income percentile as adults; 3.0% incarcerated at the 2010 count (125 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	low-access at 1 mile, not low-income; 31% of residents more than 1 mile from a supermarket; poverty rate 1.5%; median family income $87,473; 49 SNAP householdsUSDA ERS
Schools	Muskego-Norway School District (PK-12); 1 public school within 1 mile: Bay Lane ElementaryNCES EDGE
Elevation	807 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	220 county-logged events: 98 hail, 91 thunderstorm wind, 10 flood, 8 tornado; $102,330,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53150, 2026-09	median list price $650,000 (+0.0% on the year); 30 active listings; median 36 days on market; 10% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	1,236 establishments (-6%); 26,109 jobs (+7%)Census CBP
Housing market in the county	typical home value $502,911 (+6% 1 yr, +31% 5 yr); typical rent $1,871/mo (+5% 1 yr), 2026-09Zillow Research
House price index, tract, 2025	593 (2000 = 100); +3.3% 1 yr, +47% 5 yr, +78% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)	24,920 vehicles a day on CTH L (principal arterial, 4 lanes); 1,853 trucks; 22 counted segmentsFHWA HPMS

Similar sites

Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 29 km away
Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 26 km away
Grand Avenue Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 23 km away
Brookfield Mall Sears, Brookfield, WI · Malls · same strategy: redevelop; also in WI; 14 km away

Elsewhere on the web

Pages with photos

Parkland Mall: An Early Merchant Development | Mus… patch.com
Parkland Mall Directory – 82 Stores, Hours & Map | Mall… mallfinder.ca
Thieves pepper-spray several people while stealing cellphones in Red ... cbc.ca
Parkland Mall - 6359 50 Avenue, Red Deer AB - Blackstone Comm… blackstonecommercial.com
Parkland Mall - 8 tips from 321 vi… foursquare.com
PARKLAND MALL - Updated July 2026 - 4747 67 Street… yelp.ca
Blackstone Commercial Parkland Mall WITH VO youtube.com

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Multifamily screen

retrofit already built

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Now called / also known as	Parkland Towne Center
County	Waukesha County
Census division	3 · East North Central

Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.

Timeline

2016 Retrofit: redevelop

Sources

Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…) · 2021-01-20

Cite

Retrofit Atlas (2026). "Parkland Mall, Muskego, WI." Record m-ddd67f858a, from the authors' map. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/malls/wi/muskego-parkland-mall/ (accessed 2026-10-20).

BibTeX

@misc{retrofitatlas_muskegoparklandmall,
  title = {Parkland Mall, Muskego, WI},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/wi/muskego-parkland-mall/}},
  year = {2026},
  note = {Record m-ddd67f858a, release 2026-10-20, tier: curated. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-20}
}

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