Retrofit Atlas

Malls · Wisconsin

Hilldale Shopping Center

From the authors' mapRedevelopedPartly retrofittedMadison, WI

Opened 1962. Partial Redeveloped in 2006. · from the fields below

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Hilldale Shopping Center
Exterior view of Ulla Eyewear storefront in a shopping center with glass doors and promotional signage. · verified by a vision model. Photo: Corey Coyle, CC BY 3.0, via Wikimedia Commons.

Site profile13 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline
On FacebookThis site: …https://www.facebook.com/24629516016 overture · all sites with this
Website aliveThis site: …http://hilldale.com/ overture / http check · all sites with this
Place
15-minute neighbourhood (5+ of 6 daily needs within 800 m)This site: 6/6 openstreetmap · all sites with this
3+ other atlas sites within 10 kmThis site: 4 within 10 km computed · all sites with this
30,000+ vehicles a day on an adjacent roadThis site: 49,413 on CTH MS fhwa-hpms · all sites with this
Bike network nearbyThis site: 92 ways openstreetmap · all sites with this
County permitting 2,000+ apartment units a yearThis site: 3,922 units, Dane County census-bps · all sites with this
Grocery within 800 mThis site: 5 stores openstreetmap · all sites with this
Lower-income tract (< $50k)This site: $49,393 census-acs · all sites with this
Renter-majority tractThis site: 89% census-acs · all sites with this
Strategy
RedevelopedThis site: Partial redevelopment: mixed-use residential, streets record · all sites with this
New use
HousingThis site: Partial redevelopment: mixed-use residential, streets arcgis-webmap · all sites with this
Mixed useThis site: Partial redevelopment: mixed-use residential, streets arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Madison: Hilldale Shopping Center, 2006
• Partial redevelopment: mixed-use residential, streets

Now

StatusPartly retrofittedauthors' map reported
StrategyPartial Redevelopedauthors' map reported
What is there nowPartial redevelopment: mixed-use residential, streetsauthors' map reported
Retrofit year2006authors' map reported

Site context

Transit within 800 mno rail station; 6 bus stops within 400 mOpenStreetMap
FEMA flood zoneX · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m14: A1 DRAPERY CLEANERS (FORMER); AFFILIATED ENGINEERS INC (FORMER); CVS PHARMACY #17622; HILLDALE FIRESTONE TIRE & SERVICE; HILLDALE SHELLEPA FRS
Census tract 550250003013,631 people, 10,130 per sq mi; median household income $49,393; median gross rent $1,170; 89% renters; 2.1% vacant units; 22.1% commute by transitACS 2023 5-year
Within a 10–15 minute walk (800 m)6 of 6 daily needs: 5 grocers, 1 schools, 28 parks or playgrounds, 6 health, 4 civic, 19 food and drink; 92 cycleway segments, 175 sidewalk-tagged segmentsOpenStreetMap
Opportunity ZonenoHUD
Housing permits, Dane County (WI), 20243,922 units in 5+ unit buildings, 147 in 2–4, 1,408 single-family; 2023: 3,480 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)overall percentile 0.61; socioeconomic 0.64; housing and transport 0.77; 37% below 150% of poverty; 21% of households with no vehicleCDC/ATSDR
Other atlas sites nearby4 within 10 km, 5 within 25 km: Westgate Mall (2.7 km); Glenway Golf Course (5.6 km); East Towne Mall (5.6 km); Villager Mall (5.9 km)computed
Overture Mapsplace Hilldale Shopping Center (shopping_mall, confidence 0.97, from Overture, Overture-signals, meta); building footprint 14,866 m²Overture (CDLA-Permissive 2.0)
Website and socialhilldale.com (alive) · social: facebookOverture / Internet Archive
Attention: Wikipedia page views31,297 since 2015; 1,985 in the last 12 months (-10% vs the prior 12); peak 2015-08 with 627Wikimedia
Tract change 2013–2023tract boundary changed between the 2010 and 2020 census; no 2013 comparisonCensus ACS
Natural hazard risk (FEMA National Risk Index, tract)relatively low overall (score 30.8); expected annual loss $897,791; high: cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km1 LIHTC properties, 96 units: The Overlook At Hilldale (96 units)HUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)29,294 jobs in 1,548 establishments; average annual pay $39,772; employment location quotient 0.82; employment -2.3% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 20224,031 jobs; 849 in retail trade, 396 in accommodation and food (workplace blocks summed to tract 55025000301)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)children of low-income (25th percentile) families reached the 47th income percentile as adults; 4.2% incarcerated at the 2010 count (126 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)not a low-access tract at 1 mile; poverty rate 18.6%; median family income $95,438; 222 SNAP householdsUSDA ERS
SchoolsMadison Metropolitan School District (PK-12); 4 public schools within 1 mile: Shorewood Hills Elementary; Van Hise Elementary; Hamilton Middle; Capital HighNCES EDGE
Elevation900 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025365 county-logged events: 195 hail, 117 thunderstorm wind, 14 flash flood, 12 tornado; $44,626,500 property damage reported; 1 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53705, 2026-09median list price $559,000 (+12.4% on the year); 46 active listings; median 62 days on market; 22% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 20231,620 establishments (-4%); 32,787 jobs (+11%)Census CBP
Housing market in the countytypical home value $467,783 (+3% 1 yr, +29% 5 yr); typical rent $1,792/mo (+2% 1 yr), 2026-09Zillow Research
House price index, tract, 2020192 (2000 = 100), +53% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)49,413 vehicles a day on CTH MS (principal arterial, 4 lanes); 1,472 trucks; 26 counted segmentsFHWA HPMS

Similar sites

Elsewhere on the web

Pages with photos

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Multifamily screen

  • retrofit already built
  • county grew 6.6% 2018–23

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Opened1962Wikidata
CountyDane County
Census division3 · East North Central

Not yet recorded: acres, GLA, original developer. Know it? Tell us.

Timeline

  1. 1962 Opened (Wikidata)
  2. 2006 Retrofit: redevelop

Sources

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