Malls · Georgia
North Point Mall
Approved 2026 redevelopment of 100-acre mall into mixed-use district with housing, entertainment, and civic components. · summary, model-written
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile16 elements · what this retrofit is built with · tap a chip for the evidence
Retrofit in the pipeline
This site: …approved newtypes-extraction · all sites with this3+ other atlas sites within 10 km
This site: 7 within 10 km computed · all sites with this30,000+ vehicles a day on an adjacent road
This site: 46,000 on 120 fhwa-hpms · all sites with thisCounty permitting 2,000+ apartment units a year
This site: 8,159 units, Fulton County census-bps · all sites with thisRezoning
This site: …approved (rezoning) newtypes-extraction · all sites with this1M+ sq ft GLA
This site: 1,300,000 sq ft newtypes-extraction · all sites with this60+ acre site
This site: 100 acres newtypes-extraction · all sites with thisRedeveloped
This site: …a mixed-use entertainment district that the development team hopes will attract a National Hockey League (NHL) team. record · all sites with thisCivic and government
This site: …new_use field newtypes-extraction · all sites with thisEntertainment and sports
This site: …a mixed-use entertainment district that the development team hopes will attract a Nat newtypes-extraction · all sites with thisHotel
This site: …new_use field newtypes-extraction · all sites with thisHousing
This site: …new_use field newtypes-extraction · all sites with thisMixed use
This site: …a mixed-use entertainment district that the development team hopes will newtypes-extraction · all sites with thisOffice
This site: …new_use field newtypes-extraction · all sites with thisPark and open space
This site: …new_use field newtypes-extraction · all sites with thisRetail (continued)
This site: …new_use field newtypes-extraction · all sites with thisNow
| Status | Retrofit approvednewtypes-extraction reported |
|---|---|
| Strategy | Redevelopment, approvedWikipedia no source |
| New uses | civic, entertainment, hotel, housing, mixed, office, park, retailWikipedia no source |
| What is there now | a mixed-use entertainment district that the development team hopes will attract a National Hockey League (NHL) team.newtypes-extraction reported |
| Retrofit year | 2026newtypes-extraction reported |
| Redeveloper | New York Life Insurance Co., Jamestown, Machete Groupnewtypes-extraction reported |
Planning
| Zoning change | approved (rezoning)newtypes-extraction reported |
|---|---|
| Entitlement year | 2026Wikipedia no source |
| Planning notes | Approved by Alpharetta City Council.Wikipedia no source |
Securitised debt and public filers
Filings (2001 to date) that name “North Point Mall” and “Alpharetta” (171 hits, first 100 sampled, 7 other filers such as tenants left out). Only weak matches to commercial-mortgage trusts: the mall may have backed a securitised loan, or may just be mentioned in the filing; several trusts usually means one loan split into pari-passu notes. Earliest trust filing in the sample 2006-06-26 (a sample date, not the issuance date); candidate loan vintage 2006 from the trust name (weak match). Whether the loan is still in the pool, in special servicing or repaid is in the trust's monthly distribution reports, which are not searchable here. Text matches, not a title search. Open the search · all trusts.
| Kind | Filer | Filings | Dates | Forms |
|---|---|---|---|---|
| CMBS trust (weak) | Merrill Lynch Mortgage Trust 2006-C1 | 2 | 2006-06-26 to 2006-06-26 | 8-K 2 |
| CMBS trust (weak) | BBCMS Mortgage Trust 2025-5C38 | 1 | 2025-11-10 to 2025-11-10 | 8-K 1 |
| Public owner (strong) | General Growth Properties, Inc. | 32 | 2011-03-01 to 2018-07-31 | 8-K 31, 10-K 1 |
| Public owner (strong) | Service Properties Trust (SVC) | 26 | 2011-06-15 to 2025-11-05 | 10-Q 16, 10-K 6, 8-K 4 |
| Public owner (strong) | GENERAL GROWTH PROPERTIES INC | 2 | 2009-06-16 to 2009-06-30 | 8-K 2 |
| Public owner (weak) | COUSINS PROPERTIES INC (CUZ) | 16 | 2001-03-27 to 2005-05-02 | 8-K 9, 10-K 5, 10-K/A 2 |
| Public owner (weak) | ROBERTS REALTY INVESTORS INC | 13 | 2001-04-02 to 2010-04-30 | 10-K 9, 8-K 3, 10-Q 1 |
As reported by the owner
Property tables from the owner's annual report (Form 10-K, Item 2) on EDGAR, one row per filing year. GLA, occupancy and anchors are the filer's own figures at that year end; “leased” counts signed leases, “occupied” counts open stores; ownership is the filer's share. Matched by name and place, unreviewed; the verbatim table row is in sec_facts.csv.
| Year end | Filer | Name in filing | GLA sq ft | Occupancy | Years | Share | Sales psf | Anchors listed |
|---|---|---|---|---|---|---|---|---|
| 2020 | Brookfield Property REIT (formerly GGP) 10-K, 2021-02-26 | North Point Mall Alpharetta, GA match: exact | 1,328,000 in-line 400,000 | 88.1% leased | 90.0% | Von Maur, Dillard's, Macy's, JCPenney | ||
| 2016 | GGP Inc. 10-K, 2017-02-22 | North Point Mall Alpharetta, GA match: exact | 1,324,412 in-line 421,411 | 92.5% leased | 100.0% | Dillard's, JCPenney, Macy's, Sears, Von Maur | ||
| 2012 | General Growth Properties 10-K, 2013-02-28 | North Point Mall Alpharetta, GA match: exact | 1,333,867 in-line 430,866 | 97.3% leased | 100.0% | Dillard's, JCPenney, Macy's, Sears, Von Maur | ||
| 2009 | General Growth Properties 10-K, 2010-03-01 | North Point Mall Alpharetta, GA match: exact | 1,375,101 in-line 408,814 | Dillard's, JCPenney, Macy's, Sears, American Girl Place | ||||
| 2006 | General Growth Properties 10-K, 2007-03-01 | North Point Mall Alpharetta, GA match: exact | 1,372,650 | 50.0% | Dillard’s, JCPenney, Macy’s, Parisian, Sears |
Site context
| Housing permits, Fulton County (GA), 2024 | 8,159 units in 5+ unit buildings, 481 in 2–4, 2,937 single-family; 2023: 7,096 in 5+Census BPS |
|---|---|
| Other atlas sites nearby | 7 within 10 km, 30 within 25 km: Brookside Office Park (0.0 km); Continuum (0.0 km); Morris Road development (0.0 km); Brookside One and Brookside Two (4.0 km); Roswell Mall (5.9 km)computed |
| Retail trade in the county, 2025 (BLS QCEW) | 55,938 jobs in 4,327 establishments; average annual pay $50,638; employment location quotient 0.60; employment -2.8% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 983 jobs; 67 in retail trade, 183 in accommodation and food (workplace blocks summed to tract 13121011655)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 54th income percentile as adults; -0.1% incarcerated at the 2010 count (123 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | low-access at 1 mile, not low-income; 42% of residents more than 1 mile from a supermarket; poverty rate 2.0%; median family income $165,673; 20 SNAP householdsUSDA ERS |
| Schools | Fulton County School District (PK-12); 3 public schools within 1 mile: Alpharetta Elementary School; Amana Academy School; Innovation AcademyNCES EDGE |
| Elevation | 1,136 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 266 county-logged events: 174 thunderstorm wind, 48 flash flood, 34 hail, 10 tornado; $9,525,000 property damage reported; 2 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 30009, 2026-09 | median list price $885,000 (-7.4% on the year); 174 active listings; median 58 days on market; 15% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 3,732 establishments (+10%); 55,757 jobs (+14%)Census CBP |
| Housing market in the county | typical home value $414,221 (-2% 1 yr, +11% 5 yr); typical rent $1,926/mo (+3% 1 yr), 2026-09Zillow Research |
| Traffic on the busiest road within 600 m (2024) | 46,000 vehicles a day on 120 (principal arterial, 5 lanes); 1,107 trucks; 40 counted segmentsFHWA HPMS |
| Site metrics | 13,000 sq ft GLA per acre; FAR 0.3computed |
Summary, model-written
North Point Mall (Alpharetta, GA) is approved for redevelopment as a mixed-use district including civic, entertainment, hotel, housing, office, and retail uses. The 2026 retrofit plan includes rezoning approval by Alpharetta City Council. The developer team (New York Life, Jamestown, Machete Group) aims to create an entertainment district targeting an NHL team. The site is 100 acres with 1.3M sqft GLA.
Why. The project is approved with entitlements finalized for 2026. Context shows 7 nearby developments within 10km, including 3 under construction or approved (e.g., Continuum, Brookside Office Park). Housing is explicitly noted in the new use strategy.
Where it stands. Status: Approved. Year: 2026 retrofit. Developer: Three firms confirmed. Housing component: Included in new use.
For a planner
- 100-acre site aligns with regional mixed-use trends (7 developments within 10km).
- Rezoning approved for 2026; no current construction noted.
For a developer
- Major developer team secured entitlements. Housing component is part of approved strategy.
- No financial metrics (e.g., value per acre) or current occupancy data in record.
What we do not know yet
- No details on housing units or entertainment anchor plans.
- SEC filings show historical ownership (General Growth, Service Properties) but no current financials.
- Verified status is 'draft'.
Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Villa Italia Mall, Lakewood, CO · Malls · similar size (104 acres); similar GLA (1,400,000 sq ft); same strategy: redevelop
- North DeKalb Mall, Decatur, GA · Malls · similar size (73.11 acres); same strategy: redevelop; also in GA
- Gwinnett Place Mall site, DULUTH, GA · Malls · similar size (106 acres); same strategy: redevelop; also in GA
- Lakeforest Mall, Gaithersburg, MD · Malls · similar size (100 acres); similar GLA (1,045,000 sq ft); same strategy: redevelop
Elsewhere on the web
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- already in play: under construction, approved, or sold to a developer with housing plans
- 100 acres
- county grew 4.6% 2018–23
- median rent $1,635
- housing in the record
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Opened | 1993newtypes-extraction |
|---|---|
| Acres | 100newtypes-extraction reported |
| Gross leasable area | 1,300,000 sq ftnewtypes-extraction reported |
| County | Fulton County |
| Census division | 5 · South Atlantic |
| Notes | Draft from shoppingcenterbusiness.com, model-extracted, unreviewed: North Point Mall, a shuttered 1.3 million-square-foot shopping mall in Alpharetta, Ga., had its rezoning approved by the City Council in 2026 for a planned 100-acre mixed-use entertainment district including an NHL-ready arena, housing, retail, office, and parks. |
Not yet recorded: original developer. Know it? Tell us.
Timeline
- 1993 Mall originally opened
- 1993 Opened
- 2026 Alpharetta City Council approved rezoning for redevelopment
- 2026 Retrofit: redevelop
Sources
- City of Alpharetta Approves North Point Mall Rezoning for Planned ...
3 quoted sentences
North Point Mall
originally opened in 1993
The Alpharetta City Council has approved the rezoning of North Point Mall
More in Georgia
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