Malls · Wisconsin
East Town Mall
Opened 1982. Closed 2021. Redeveloped in 2021.
documented
In 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances.
Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.
Site profile10 elements · what this retrofit is built with · tap a chip for the evidence
On Facebook
This site: …https://www.facebook.com/137749636254445 overture · all sites with thisWebsite dead or redirecting
This site: …http://www.easttownmallgb.com/ overture / http check · all sites with this15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 5/6 openstreetmap · all sites with thisGrocery within 800 m
This site: 4 stores openstreetmap · all sites with thisTract house prices doubled in 10 years
This site: +120% fhfa · all sites with thisRedeveloped
This site: …exterior-only storefronts with retailers including Bath & Body Works and Consign It extraction · all sites with thisCivic and government
This site: …new_use field extraction · all sites with thisEntertainment and sports
This site: …new_use field extraction · all sites with thisLogistics and industrial
This site: …new_use field extraction · all sites with thisRetail (continued)
This site: …new_use field extraction · all sites with thisNow
| Status | Closedextracted, unreviewed documentedIn 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances. |
|---|---|
| Strategy | Redevelopedextracted, unreviewed documentedIn 2016, Lexington Realty International and Case Equity Partners purchased East Town Mall, and plan to redevelop the mall into a regional power center. |
| New uses | retail, industrial, civic, entertainmentextracted, unreviewed reported |
| What is there now | exterior-only storefronts with retailers including Bath & Body Works and Consign Itextracted, unreviewed documentedIn 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances. |
| Retrofit year | 2021extracted, unreviewed reported |
| Redeveloper | Lexington Realty International and Case Equity Partnersextracted, unreviewed reported |
Planning
| Entitlement year | 2016extracted, unreviewed reported |
|---|
Securitised debt and public filers
Filings (2001 to date) that name “East Town Mall” and “Green Bay” (13 hits, first 13 sampled, 5 other filers such as tenants left out). Only weak matches to commercial-mortgage trusts: the mall may have backed a securitised loan, or may just be mentioned in the filing; several trusts usually means one loan split into pari-passu notes. Earliest trust filing in the sample 2007-05-25 (a sample date, not the issuance date); candidate loan vintage 2007 from the trust name (weak match). Whether the loan is still in the pool, in special servicing or repaid is in the trust's monthly distribution reports, which are not searchable here. Text matches, not a title search. Open the search · all trusts.
| Kind | Filer | Filings | Dates | Forms |
|---|---|---|---|---|
| CMBS trust (weak) | LB-UBS Commercial Mortgage Trust 2007-C2 | 2 | 2007-05-25 to 2007-05-25 | 8-K 2 |
Site context
| Transit within 800 m | no rail stationOpenStreetMap |
|---|---|
| Motorway junctions within 2 km | 183OpenStreetMap |
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
| EPA-regulated facilities within 500 m | 12: BELLIN FAST CARE - GB EAST TOWNE MALL; CHIPOTLE #4136; COSMOPROF #66305; DOLLAR GENERAL STORE #6481; ENDEAVOR GROUP SITEEPA FRS |
| Census tract 55009002002 | 4,895 people, 3,490 per sq mi; median household income $64,555; median gross rent $929; 44% renters; 0.0% vacant units; 1.9% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 7.8 of 20; 66 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.7; 40,779 jobs within 45 min by car; 3% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 5 of 6 daily needs: 4 grocers, 2 schools, 6 parks or playgrounds, 0 health, 3 civic, 18 food and drink; 0 cycleway segments, 20 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | noHUD |
| Housing permits, Brown County (WI), 2024 | 868 units in 5+ unit buildings, 180 in 2–4, 539 single-family; 2023: 193 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.35; socioeconomic 0.38; housing and transport 0.48; 14% below 150% of poverty; 5% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 2 within 10 km, 2 within 25 km: Port Plaza Mall (5.2 km); Washington Commons Mall (5.2 km)computed |
| Overture Maps | place East Town (shopping_mall, confidence 0.92, from Overture, Overture-signals, meta); building footprint 30,395 m², 5.754678726196289 mOverture (CDLA-Permissive 2.0) |
| Website and social | www.easttownmallgb.com (down or redirecting, status 0) · social: facebookOverture / Internet Archive |
| Attention: Wikipedia page views | 28,797 since 2015; 2,022 in the last 12 months (+-0% vs the prior 12); peak 2018-12 with 690Wikimedia |
| Tract change 2013–2023 | population -9% (5,395 → 4,895); median income +14% ($56,618 → $64,555); renters 40% → 44%; median home value +53% ($159,400 → $243,500)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively low overall (score 38.7); expected annual loss $1.3M; high: cold wave, lightning; community resilience very highFEMA NRI |
| Tax-credit housing within 1 km | 1 LIHTC properties, 96 units: Bay Manor (96 units)HUD LIHTC |
| Retail trade in the county, 2025 (BLS QCEW) | 15,414 jobs in 777 establishments; average annual pay $37,092; employment location quotient 0.97; employment +0.4% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 1,677 jobs; 1,066 in retail trade, 364 in accommodation and food (workplace blocks summed to tract 55009002002)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 50th income percentile as adults; 2.9% incarcerated at the 2010 count (300 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | not a low-access tract at 1 mile; poverty rate 8.4%; median family income $73,069; 453 SNAP householdsUSDA ERS |
| Schools | Green Bay Area School District (PK-12); 4 public schools within 1 mile: Edison Middle; Eisenhower Elementary; Martin Elementary; Wilder ElementaryNCES EDGE |
| Elevation | 649 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 121 county-logged events: 74 thunderstorm wind, 28 hail, 7 flood, 6 flash flood; $1,958,500 property damage reported; 1 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 54311, 2026-09 | median list price $472,400 (-8.2% on the year); 141 active listings; median 45 days on market; 18% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 824 establishments (-5%); 16,276 jobs (+12%)Census CBP |
| Housing market in the county | typical home value $355,212 (+5% 1 yr, +38% 5 yr); typical rent $1,125/mo (+4% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2025 | 439 (2000 = 100); +9.9% 1 yr, +70% 5 yr, +120% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 19,621 vehicles a day on USH 141N (principal arterial, 4 lanes); 643 trucks; 37 counted segmentsFHWA HPMS |
Summary, model-written
East Town Mall opened in 1982 as an enclosed shopping center developed by Center Companies. Over the following decades it experienced anchor store closures, ownership changes, and financial distress, including fraud charges and receivership in 2014. In 2021 the interior was closed as part of a redevelopment, while exterior‑only storefronts such as Bath & Body Works and Consign It remained open.
Why. The record shows anchor losses (Prange Way closed 1995, Silver Cinemas closed 2017) and ownership instability, including fraud charges against Cabot Investment Properties and a receivership appointment in 2014, which preceded the 2016 purchase and subsequent decision to close the interior for redevelopment.
Where it stands. The mall’s interior is currently closed, with only exterior‑only storefronts operating, and the property is controlled by Lexington Realty International and Case Equity Partners, who have owned it since 2016.
For a planner
- Entitlement approved in 2016 supporting a redevelopment strategy that includes retail, industrial, civic, and entertainment uses.
- Renovation was approved concurrent with the 2016 purchase, indicating municipal backing for adaptive reuse.
- Open questions remain about the final mix of uses, phasing, and how the project aligns with local comprehensive plan goals.
For a developer
- Controlled by Lexington Realty International and Case Equity Partners since 2016; ownership is consolidated.
- Entitlement stage: entitlement year 2016 with renovation approved, indicating cleared zoning for redevelopment.
- Site‑specific constraints such as flood risk, transit access, or environmental conditions are not detailed in the record.
- Market signals from surrounding tract data (e.g., demographics, spending) are not provided.
What we do not know yet
- Site acreage, parcel breakdown, and current lease details beyond the exterior stores are not specified.
- Financial performance, debt load, or funding sources for the redevelopment are absent from the record.
- Environmental constraints (floodplain, wetlands, contamination) and infrastructure capacity (transit, utilities) are not described.
- The verified status is ‘draft,’ suggesting some fields may be model‑extracted and unreviewed.
- Opp_reasons note the retrofit is already built and the site is closed/demolished, raising uncertainty about remaining developable area.
Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.
Similar sites
- Hickory Hollow Mall, Nashville, TN · Malls · opened 1978; closed 2019; same strategy: redevelop
- CityPlace Burlington, Burlington, VT · Malls · opened 1976; closed 2022; same strategy: redevelop
- Fairgrounds Square Mall, Muhlenberg, PA · Malls · opened 1980; closed 2018; same strategy: redevelop
- Galleria at White Plains, White Plains, NY · Malls · opened 1980; closed 2023; same strategy: redevelop
Elsewhere on the web
Pages with photos
- Take a look inside Green Bay's endangered East Town Mall milwaukeerecord.com
- East Town Mall- Green Bay, WI - Flickr - MichaelSteeber commons.wikimedia.org
- East Town Mall in Green Bay is for sale. The city is exploring whether ... greenbaypressgazette.com
- Green Bay developer brings forward new plan for East Town Mall fox11online.com
- East Town Mall, Green Bay, WI - Hallmark | SyntekExifImageTi… | Ju… flickr.com
- East Town Mall - Wikipedia en.wikipedia.org
- East Town Mall - Green Bay, WI - Mall Wandering youtube.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
- closed or demolished site (sourced)
- county grew 3.7% 2018–23
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Opened | 1982extracted, unreviewed |
|---|---|
| Closed | 2021extracted, unreviewed documentedIn 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances. |
| Original developer | Center Companiesextracted, unreviewed |
| Anchors | Kohl's, Prange Way |
| County | Brown County |
| Census division | 3 · East North Central |
| Notes | Wikipedia categories: Defunct shopping malls in the United States |
Not yet recorded: acres, GLA. Know it? Tell us.
Background
East Town Mall was an enclosed shopping mall owned by Lexington Realty International and Case Equity Partners, in Green Bay, Wisconsin in the United States. It is the only enclosed shopping mall within the city of Green Bay. In 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances.
Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.
Timeline
- 1980 First proposed by Dayton-Hudson Properties
- 1982 Mall opened
- 1995 Prange Way closed
- 2007 Sold to Cabot Investment Properties
- 2010 Renovation and wind turbines added
- 2014 Fraud charges filed against Cabot
- 2014 Receivership appointed
- 2016 Purchased by Lexington Realty International and Case Equity Partners; renovation approved
- 2017 Silver Cinemas closed
- 2021 Interior closed as part of redevelopment
Sources
- Wikipedia: East Town Mall · supports: after notes, original developer, status, strategy, year closed, year opened
16 quoted sentences
East Town Mall opened in October 1982 by the Center Companies.
In 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances.
East Town Mall opened in October 1982 by the Center Companies.
In 2021, the traditional mall interior was closed as part of the redevelopment, while remaining retailers including Bath & Body Works and Consign It continued operating with exterior-only entrances.
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