Retrofit Atlas

Malls · Wisconsin

Port Plaza Mall

Imported, unreviewedRedevelopedReinhabitedDemolishedGreen Bay, WI

Opened 1977. Closed 2006. Redeveloped · Reinhabited in 2014.

Status nowDemolishedextracted, unreviewed
What it becameoffice, education, civic, churchextracted, unreviewed
Retrofit year2014extracted, unreviewed
Walkability12.3 of 20 · 15-minute 6 of 6EPA, OpenStreetMap
Rail within 800 mNoOpenStreetMap, HUD
Ask who owns this Download dossier (PDF) · early access Download record (JSON) API Share LinkedIn Correct this record

Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from.

Port Plaza Mall
Port Plaza Mall. Photo: unknown, Public domain, via Wikimedia Commons.

Site profile20 elements · what this retrofit is built with · tap a chip for the evidence

Former anchors
JCPenneyThis site: JCPenney wikipedia · all sites with this
YounkersThis site: Younkers wikipedia · all sites with this
Finance and pipeline
On FacebookThis site: …https://www.facebook.com/269029829381 overture · all sites with this
Ownership
Public bodyThis site: City of Green Bay county-parcels · all sites with this
Place
15-minute neighbourhood (5+ of 6 daily needs within 800 m)This site: 6/6 openstreetmap · all sites with this
200+ tax-credit housing units within 1 kmThis site: 261 units in 2 properties hud-lihtc · all sites with this
Bike network nearbyThis site: 45 ways openstreetmap · all sites with this
Grocery within 800 mThis site: 5 stores openstreetmap · all sites with this
Lower-income tract (< $50k)This site: $45,855 census-acs · all sites with this
National Register place within 500 mThis site: Brown County Courthouse; Christ Episcopal Church Complex nps-nrhp · all sites with this
Renter-majority tractThis site: 73% census-acs · all sites with this
Tract income up 60%+ since 2013This site: +100% census-acs · all sites with this
Walkable block group (EPA ≥ 12)This site: …index 12.3 epa-walkability · all sites with this
Policy tool
Tax increment financingThis site: TIF funding The headquarters of Schreiber Foods now stands on t extraction · all sites with this
Strategy
RedevelopedThis site: The headquarters of Schreiber Foods now stands on the main mall footprint. extraction · all sites with this
ReinhabitedThis site: The headquarters of Schreiber Foods now stands on the main mall footprint. extraction · all sites with this
New use
Church and worshipThis site: …new_use field extraction · all sites with this
Civic and governmentThis site: …new_use field extraction · all sites with this
EducationThis site: …new_use field extraction · all sites with this
OfficeThis site: The headquarters of Schreiber Foods now stands on the main mall footprint. extraction · all sites with this

All elements and lists · Trends

Now

StatusDemolishedextracted, unreviewed
StrategyRedeveloped · Reinhabitedextracted, unreviewed
New usesoffice, education, civic, churchextracted, unreviewed
What is there nowThe headquarters of Schreiber Foods now stands on the main mall footprint.extracted, unreviewed
Retrofit year2014extracted, unreviewed
RedeveloperSchreiber Foodsextracted, unreviewed

Planning

Public purchase or subsidyTIF fundingextracted, unreviewed
Entitlement year2011extracted, unreviewed

Site context

FEMA flood zoneX · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m21: BROWN CNTY COURTHOUSE; BROWN CNTY LAW ENFORCEMENT CTR SHOOTING RANGE; BROWN COUNTY; BROWN COUNTY; BROWN COUNTY MAINT DEPTEPA FRS
Census tract 550090010001,194 people, 2,081 per sq mi; median household income $45,855; median gross rent $550; 73% renters; 9.8% vacant units; 5.4% commute by transitACS 2023 5-year
Walkability (EPA, block group)index 12.3 of 20; 143 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.78; 49,559 jobs within 45 min by car; 16% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)6 of 6 daily needs: 5 grocers, 3 schools, 13 parks or playgrounds, 1 health, 10 civic, 49 food and drink; 45 cycleway segments, 275 sidewalk-tagged segmentsOpenStreetMap
Opportunity ZonenoHUD
National Register places within 500 m4: Brown County Courthouse; Christ Episcopal Church Complex; Hotel Northland; Green Bay YMCANPS
Housing permits, Brown County (WI), 2024868 units in 5+ unit buildings, 180 in 2–4, 539 single-family; 2023: 193 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)overall percentile 0.45; socioeconomic 0.42; housing and transport 0.75; 32% below 150% of poverty; 25% of households with no vehicleCDC/ATSDR
Other atlas sites nearby2 within 10 km, 2 within 25 km: Washington Commons Mall (0.0 km); East Town Mall (5.2 km)computed
Overture Mapsplace Port Plaza Mall Green Bay (shopping_mall, confidence 0.63, from Overture, Overture-signals, meta); building footprint 8,902 m²Overture (CDLA-Permissive 2.0)
Website and socialno website listed · social: facebookOverture / Internet Archive
Attention: Wikipedia page views41,535 since 2015; 2,956 in the last 12 months (-16% vs the prior 12); peak 2017-02 with 1,312Wikimedia
Tract change 2013–2023population -16% (1,414 → 1,194); median income +100% ($22,917 → $45,855); renters 76% → 73%; median home value +50% ($164,300 → $246,500)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)relatively low overall (score 49.3); expected annual loss $1.1M; high: cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km2 LIHTC properties, 261 units: Monroe Plaza (197 units); The Flats On The Fox (64 units)HUD LIHTC
Retail trade in the county, 2012 to 2023824 establishments (-5%); 16,276 jobs (+12%)Census CBP
Housing market in the countytypical home value $355,212 (+5% 1 yr, +38% 5 yr); typical rent $1,125/mo (+4% 1 yr), 2026-09Zillow Research
Traffic on the busiest road within 600 m (2024)17,890 vehicles a day on USH 141N (principal arterial, 4 lanes); 721 trucks; 37 counted segmentsFHWA HPMS

Summary, model-written

Port Plaza Mall opened in 1977 with JCPenney and H.C. Prange anchors, added Boston Store by 1982, and changed ownership several times before declining in the late 1990s–2000s, closing in 2006. The city took ownership, demolished the mall in 2012, and Schreiber Foods built its headquarters on the site.

Why. The record notes anchor store closures (Boston Store 2000, Younkers 2004, JCPenney 2005) leading to decline; no explicit mention of competition, debt, or demolition causes beyond closure.

Where it stands. The mall footprint is now occupied by Schreiber Foods headquarters, following city ownership (2006‑2012) and demolition in 2012.

For a planner

  • Public subsidy via TIF funded the redevelopment
  • Strategy listed as redevelop and reinhabit
  • Entitlement approved in 2011
  • Open questions include long‑term land‑use compatibility and any remaining civic or educational components

For a developer

  • Site size not specified in record
  • Control appears to be with Schreiber Foods after city‑led demolition
  • Entitlement granted 2011
  • Context‑layer constraints (flood, transit, environment) are not recorded
  • Market‑signal data from tracts are absent

What we do not know yet

  • Exact parcel size and current ownership details are missing
  • Environmental, flood‑plain, and transit constraints are not documented
  • Market‑tract data (income, retail demand) are absent
  • The record is marked as draft and unverified
  • Specific terms of the TIF agreement and any remaining entitlements are unknown

Generated by nvidia/nemotron-3-super-120b-a12b on NVIDIA API via Hermes CT from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

Similar sites

  • Northridge Mall, Milwaukee, WI · Malls · opened 1973; closed 2003; same strategy: redevelop
  • Original Outlet Mall, Kenosha, WI · Malls · opened 1982; closed 2006; same strategy: redevelop
  • Bashford Manor Mall, Louisville, KY · Malls · opened 1973; closed 2003; same strategy: redevelop
  • Carolina Circle Mall, Greensboro, NC · Malls · opened 1976; closed 2002; same strategy: redevelop

Elsewhere on the web

Pages with photos

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

  • retrofit already built
  • closed or demolished site (sourced)
  • county grew 3.7% 2018–23
  • public owner

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Opened1977Wikidata
Closed2006Wikidata
AnchorsJCPenney, Younkers, H.C. Prange, Boston Store
CountyBrown County
Census division3 · East North Central
NotesWikipedia categories: Demolished shopping malls in the United States

Not yet recorded: acres, GLA, original developer. Know it? Tell us.

Background

Port Plaza Mall was an urban area shopping mall/multi-use facility located in downtown Green Bay, Wisconsin. The mall opened on August 10, 1977, and featured 3 anchor stores over the years, with JCPenney and H.C. Prange open at its launch and Boston Store added by 1982. The mall would go into a state of decline in the late 1990s and 2000s, Boston Store closed in 2000, Younkers which replaced Prange, closed in 2004, and JCPenney closed in 2005. The mall would close on February 27, 2006. The mall property was razed during the first half of 2012 as part of a redevelopment project; the headquarters of Schreiber Foods now stands on the main mall footprint.

Excerpt from Wikipedia (authors and history), CC BY-SA 4.0. May be older than the record above.

Timeline

  1. 1975 Ground broken for Port Plaza Mall
  2. 1977 Opened (Wikidata)
  3. 1977 Mall opened
  4. 1982 Mall expanded with Boston Store anchor
  5. 1986 Metropolitan Life Insurance Co. purchased mall
  6. 1997 Whitehall Funds purchased mall
  7. 2001 Development Associates acquired mall
  8. 2006 Closed (Wikidata)
  9. 2006 Mall closed
  10. 2006 City took ownership
  11. 2011 Schreiber Foods announced redevelopment plan
  12. 2012 Mall property razed

Sources

  • Wikipedia: Port Plaza Mall · supports: after notes, public subsidy, status, strategy
    14 quoted sentences
    The headquarters of Schreiber Foods now stands on the main mall footprint.
    The mall property was razed during the first half of 2012 as part of a redevelopment project; the headquarters of Schreiber Foods now stands on the main mall footprint.
    A more definitive plan came on June 7, 2011, when Green Bay-based Schreiber Foods announced plans to demolish the main mall property... and build a new $50 million corporate headquarters and technology center on the site.
    TIF funding was transferred to the project in July 2011.

More in Wisconsin

Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed useBrookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new streetHilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential