Malls · Wisconsin
Rapids Mall
Reinhabited in 2018. · from the fields below
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Site profile13 elements · what this retrofit is built with · tap a chip for the evidence
Place
15-minute neighbourhood (5+ of 6 daily needs within 800 m)
This site: 6/6 openstreetmap · all sites with thisCounty lost 10%+ of retail establishments since 2012
This site: -14% census-cbp · all sites with thisGrocery within 800 m
This site: 4 stores openstreetmap · all sites with thisHigh inland flooding risk
This site: Relatively High fema-nri · all sites with thisHigh natural hazard risk (FEMA NRI)
This site: Relatively High; tornado, inland flooding, hail, cold wave, lightning fema-nri · all sites with thisHigh social vulnerability tract (SVI ≥ 0.75)
This site: 0.88 cdc-svi · all sites with thisHigh tornado risk
This site: Relatively High fema-nri · all sites with thisLower-income tract (< $50k)
This site: $35,528 census-acs · all sites with thisOpportunity Zone
This site: 55141011200 hud-oz · all sites with thisRenter-majority tract
This site: 60% census-acs · all sites with thisTract house prices doubled in 10 years
This site: +127% fhfa · all sites with thisWalkable block group (EPA ≥ 12)
This site: …index 12.2 epa-walkability · all sites with thisStrategy
Reinhabited
This site: Reinhabitation: fitness, community services record · all sites with thisFrom the authors' map
WI, Wisconsin Rapids, Rapids Mall/South Wood County YMCA, Boys & Girls Club, 2018
• Reinhabitation: fitness, community services
Now
| Status | Retrofit builtauthors' map reported |
|---|---|
| Strategy | Reinhabitedauthors' map reported |
| What is there now | Reinhabitation: fitness, community servicesauthors' map reported |
| Retrofit year | 2018authors' map reported |
Site context
| FEMA flood zone | X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL |
|---|---|
| EPA-regulated facilities within 500 m | 21: ARBOR TERRACE WISCONSIN RAPIDS LLC SITE; BOBS CAB; BOLDT OSCAR J CONTRUCTION CO; CARQUEST AUTO PARTS #2313; CITY OF WISCONSIN RAPIDSEPA FRS |
| Census tract 55141011200 | 3,799 people, 385 per sq mi; median household income $35,528; median gross rent $813; 60% renters; 7.1% vacant units; 0.0% commute by transitACS 2023 5-year |
| Walkability (EPA, block group) | index 12.2 of 20; 129 intersections per sq mi; no transit stop within the EPA search radius; land-use mix 0.82; 7,397 jobs within 45 min by car; 9% of households without a carEPA Smart Location |
| Within a 10–15 minute walk (800 m) | 6 of 6 daily needs: 4 grocers, 3 schools, 18 parks or playgrounds, 1 health, 8 civic, 12 food and drink; 5 cycleway segments, 213 sidewalk-tagged segmentsOpenStreetMap |
| Opportunity Zone | yes, tract 55141011200 (rural)HUD |
| Housing permits, Wood County (WI), 2024 | 0 units in 5+ unit buildings, 8 in 2–4, 130 single-family; 2023: 0 in 5+Census BPS |
| Social vulnerability (CDC SVI 2022, tract) | overall percentile 0.88; socioeconomic 0.87; housing and transport 0.86; 47% below 150% of poverty; 6% of households with no vehicleCDC/ATSDR |
| Other atlas sites nearby | 0 within 10 km, 1 within 25 kmcomputed |
| Overture Maps | no place match; building footprint 15,330 m², 4.322150707244873 mOverture (CDLA-Permissive 2.0) |
| Tract change 2013–2023 | population -10% (4,208 → 3,799); median income +20% ($29,640 → $35,528); renters 48% → 60%; median home value +16% ($92,600 → $107,300)Census ACS 5-year |
| Natural hazard risk (FEMA National Risk Index, tract) | relatively high overall (score 85.2); expected annual loss $2.4M; high: tornado, inland flooding, hail, cold wave, lightning; community resilience relatively highFEMA NRI |
| Tax-credit housing within 1 km | 1 LIHTC properties, 19 units: River City Senior Village (19 units)HUD LIHTC |
| Retail trade in the county, 2025 (BLS QCEW) | 3,639 jobs in 241 establishments; average annual pay $33,891; employment location quotient 1.04; employment -2.1% on the yearBLS QCEW 2025, NAICS 44-45, private |
| Jobs located in the tract, 2022 | 847 jobs; 112 in retail trade, 28 in accommodation and food (workplace blocks summed to tract 55141011200)Census LEHD LODES8 WAC 2022 |
| Upward mobility (Opportunity Atlas, 2010 tract) | children of low-income (25th percentile) families reached the 41th income percentile as adults; 2.0% incarcerated at the 2010 count (441 children in the sample); born 1978–83, measured 2014–15Opportunity Insights |
| Food access (USDA FARA 2019, 2010 tract) | low-income, low-access tract (1 mile urban / 10 miles rural); 45% of residents more than 1 mile from a supermarket; poverty rate 17.3%; median family income $41,667; 480 SNAP householdsUSDA ERS |
| Schools | Wisconsin Rapids School District (PK-12); 3 public schools within 1 mile: Howe Elementary; Mead Elementary; Central Oaks AcademyNCES EDGE |
| Elevation | 1,008 ft above sea level at the site pointUSGS 3DEP |
| Storm events in the county, 2016-2025 | 94 county-logged events: 44 thunderstorm wind, 43 hail, 4 flash flood, 2 flood; $884,000 property damage reported; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events |
| Homes for sale in ZIP 54495, 2026-09 | median list price $159,900 (+8.5% on the year); 15 active listings; median 39 days on market; 22% with a price cutRealtor.com Research |
| Retail trade in the county, 2012 to 2023 | 242 establishments (-14%); 3,839 jobs (-1%)Census CBP |
| Housing market in the county | typical home value $229,035 (+6% 1 yr, +41% 5 yr); typical rent $1,108/mo (+5% 1 yr), 2026-09Zillow Research |
| House price index, tract, 2025 | 333 (2000 = 100); +5.0% 1 yr, +83% 5 yr, +127% 10 yrFHFA |
| Traffic on the busiest road within 600 m (2024) | 9,205 vehicles a day on Jackson St W (1) (principal arterial, 4 lanes); 24 counted segmentsFHWA HPMS |
Similar sites
- Park Plaza Mall, Oshkosh, WI · Malls · same strategy: reinhabit; also in WI
- Villager Mall, Madison, WI · Malls · same strategy: reinhabit; also in WI
- Plankinton Clover, Milwaukee, WI · Malls · same strategy: reinhabit; also in WI
- Grand Avenue Mall, Milwaukee, WI · Malls · same strategy: reinhabit; also in WI
Elsewhere on the web
Pages with photos
- History: Rapids Mall opened in 1978 despite controversy wisconsinrapidstribune.com
- Rapids Mall set to close for the opening of a new fitness facility wsaw.com
- WRPD "Trunk or Treat" to Hit Rapids Mall on Halloween - Wisconsin ... wrcitytimes.com
- Rapids Mall, Fall of 2013. : r/WisconsinRapids reddit.com
- Bethesda Thrift Shop - Rapids Mall - Wisconsin … waymarking.com
- News 9 Rewind: Wisconsin Rapids mall goes smoke free in 1994 - YouTube youtube.com
Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar
Multifamily screen
- retrofit already built
Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.
History and original facts
| Now called / also known as | South Wood County YMCA, Boys & Girls Club |
|---|---|
| County | Wood County |
| Census division | 3 · East North Central |
Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.
Timeline
- 2018 Retrofit: reinhabit
Sources
More in Wisconsin
Bayshore MallGlendale, WI · 2021Redeveloped · Redevelopment: mixed useBrookfield Mall SearsBrookfield, WI · 2019Partial Redeveloped · Partial redevelopment, retail and entertainmentCenterpoint Marketplace MallStevens Point, WI · 2012Redeveloped · Redevelopment: education, new streetHilldale Shopping CenterMadison, WI · 2006Partial Redeveloped · Partial redevelopment: mixed-use residential, streetsPark Plaza MallOshkosh, WI · 2001Reinhabited · Reinhabitation, officeParkland MallMuskego, WI · 2016Redeveloped · Redevelopment: retail and residential