Malls · Wisconsin

Grand Avenue Mall

Imported, unreviewedRedevelopedReinhabitedRetrofit builtMilwaukee, WI

Retrofit completed 2019; no new opportunity due to existing housing, population decline, and adjacent built projects. · summary, model-written

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Site profile9 elements · what this retrofit is built with · tap a chip for the evidence

Place

3+ other atlas sites within 10 km

This site: 4 within 10 km computed · all sites with this

30,000+ vehicles a day on an adjacent road

This site: 77,975 on IH 794W fhwa-hpms · all sites with this

Interstate or freeway within 600 m

This site: IH 794W fhwa-hpms · all sites with this

Shrinking county

This site: -2.8% census-acs · all sites with this

Strategy

Redeveloped

This site: record · all sites with this

Reinhabited

This site: record · all sites with this

New use

Entertainment and sports

This site: …new_use field record · all sites with this

Housing

This site: …new_use field record · all sites with this

Retail (continued)

This site: …new_use field record · all sites with this

All elements and lists · Trends

Now

Status	Retrofit builtnewtypes-extraction reported
Strategy	Redeveloped · ReinhabitedWikipedia no source
New uses	entertainment, housing, retailWikipedia no source
Retrofit year	2019newtypes-extraction reported
Redeveloper	Hempel Companiesnewtypes-extraction reported

Site context

Housing permits, Milwaukee County (WI), 2024	788 units in 5+ unit buildings, 28 in 2–4, 189 single-family; 2023: 976 in 5+Census BPS
Other atlas sites nearby	4 within 10 km, 9 within 25 km: Plankinton Clover (0.0 km); Prospect Mall (3.0 km); Midtown Center Walmart (8.6 km); Bayshore Mall (9.2 km)computed
Retail trade in the county, 2025 (BLS QCEW)	37,282 jobs in 2,465 establishments; average annual pay $38,321; employment location quotient 0.81; employment -0.9% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	17,342 jobs; 238 in retail trade, 1,639 in accommodation and food (workplace blocks summed to tract 55079014400)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 33th income percentile as adults; 7.9% incarcerated at the 2010 count (13 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	not a low-access tract at 1 mile; poverty rate 18.3%; median family income $123,750; 56 SNAP householdsUSDA ERS
Schools	Milwaukee School District (PK-12); 7 public schools within 1 mile: Milwaukee Secure Detention Facility; Tenor High; Project STAY-Supporting Teachers and Youth; Cass Street ElementaryNCES EDGE
Elevation	593 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	165 county-logged events: 69 hail, 57 thunderstorm wind, 16 flood, 11 flash flood; $66,841,500 property damage reported; 4 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53202, 2026-09	median list price $439,975 (+28.3% on the year); 157 active listings; median 59 days on market; 20% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	2,482 establishments (-9%); 40,096 jobs (-2%)Census CBP
Housing market in the county	typical home value $286,344 (+4% 1 yr, +33% 5 yr); typical rent $1,507/mo (+5% 1 yr), 2026-09Zillow Research
Traffic on the busiest road within 600 m (2024)	77,975 vehicles a day on IH 794W (Interstate, 4 lanes); 39 counted segmentsFHWA HPMS

Summary, model-written

Grand Avenue Mall (Milwaukee, WI), opened 1982, completed retrofit in 2019 under Hempel Companies. New uses: entertainment, housing, retail. Status: built. Adjacent Plankinton Clover (0km) is also built.

Why. Retrofit already built, county population shrank -2.8% 2018–23, housing already in record.

Where it stands. No new opportunity: retrofit completed, housing present, and county population decline noted. Nearby peers (e.g., Prospect Mall, 3km) are also redeveloping.

For a planner

Adjacent housing project (Plankinton Clover) opened 2019
County population decline noted in record

For a developer

Retrofit completed; no new development opportunity
Housing already part of new use strategy

What we do not know yet

No current occupancy or financial data provided
No details on housing mix or retail tenant mix

Generated by qwen3-30b-a3b-64k:latest on Dell 5820 RTX 3090 (Ollama, qwen3-30b-a3b) from the fields, parcels, deals and context layers on this page, with no outside knowledge. It is regenerated when the record changes and has not been checked by a person. How it is made.

Similar sites

Bayshore Mall, Glendale, WI · Malls · same strategy: redevelop; also in WI; 9 km away
Prospect Mall, Milwaukee, WI · Malls · same strategy: redevelop; also in WI; 3 km away
Parkland Mall, Muskego, WI · Malls · same strategy: redevelop; also in WI; 23 km away
Pritchard Park Mall, Racine, WI · Malls · opened 1981; same strategy: redevelop, reinhabit; also in WI

Elsewhere on the web

Retail history: Grand Avenue Mall on DeadMalls.com photos, field notes and visitor memories since 2000; matched by name and city; nothing copied here

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

retrofit already built
county shrank -2.8% 2018–23
housing in the record

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Opened	1982newtypes-extraction
Anchors	80 tenants
County	Milwaukee County
Census division	3 · East North Central
Notes	Draft from rclco.com, model-extracted, unreviewed: The Grand Avenue Mall in Milwaukee, WI, opened in 1982, was repositioned by Hempel Companies, including a 52-unit apartment conversion (Plankinton Clover Apartments) that opened in 2019, alongside a new food hall and existing retail.

Not yet recorded: acres, GLA, original developer, what is there now. Know it? Tell us.

Timeline

1982 Mall opened
1982 Opened
2019 Plankinton Clover Apartments opened
2019 Retrofit: redevelop, reinhabit

Sources

Retail Reimagined: 8 Ways Retail Spaces are Being Converted and ...
3 quoted sentences
Grand Avenue Mall
the Grand Avenue Mall opened in 1982
The Plankinton Clover Apartments, which opened in 2019

Cite

Retrofit Atlas (2026). "Grand Avenue Mall, Milwaukee, WI." Record n-cefb1e1662, imported, unreviewed. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/malls/wi/milwaukee-grand-avenue-mall/ (accessed 2026-10-21).

BibTeX

@misc{retrofitatlas_milwaukeegrandavenuemall,
  title = {Grand Avenue Mall, Milwaukee, WI},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/wi/milwaukee-grand-avenue-mall/}},
  year = {2026},
  note = {Record n-cefb1e1662, release 2026-10-21, tier: draft. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}

How to cite, versioning