Malls · Wisconsin

Villager Mall

From the authors' mapReinhabitedRetrofit builtMadison, WI

Reinhabited in 2011. · from the fields below

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Solid = from the authors' map · outlined = public source · dashed = model-written, not yet reviewed by a person. Tap any value's source label to see where it came from. documented = a quoted excerpt (click to read it) · reported = a source named, no excerpt yet · no source.

Villager Mall — Exterior view of a colorful clock tower in front of a shopping center with red roof and McDonald's sign visible. · verified by a vision model. Photo: Corey Coyle, CC BY 3.0, via Wikimedia Commons.

Site profile20 elements · what this retrofit is built with · tap a chip for the evidence

Finance and pipeline

On Facebook

This site: …https://www.facebook.com/574588745966153 overture · all sites with this

Website dead or redirecting

This site: …https://www.shoppingbeldenvillagemall.com overture / http check · all sites with this

Place

15-minute neighbourhood (5+ of 6 daily needs within 800 m)

This site: 6/6 openstreetmap · all sites with this

3+ other atlas sites within 10 km

This site: 4 within 10 km computed · all sites with this

30,000+ vehicles a day on an adjacent road

This site: 131,682 on USH 012E fhwa-hpms · all sites with this

Bike network nearby

This site: 29 ways openstreetmap · all sites with this

County permitting 2,000+ apartment units a year

This site: 3,922 units, Dane County census-bps · all sites with this

Grocery within 800 m

This site: 6 stores openstreetmap · all sites with this

High social vulnerability tract (SVI ≥ 0.75)

This site: 0.85 cdc-svi · all sites with this

High tornado risk

This site: Relatively High fema-nri · all sites with this

Interstate or freeway within 600 m

This site: USH 012E fhwa-hpms · all sites with this

Lower-income tract (< $50k)

This site: $49,959 census-acs · all sites with this

Opportunity Zone

This site: 55025001401 hud-oz · all sites with this

Renter-majority tract

This site: 67% census-acs · all sites with this

Tract house prices doubled in 10 years

This site: +137% fhfa · all sites with this

Tract income up 60%+ since 2013

This site: +77% census-acs · all sites with this

Walkable block group (EPA ≥ 12)

This site: …index 14.7 epa-walkability · all sites with this

Strategy

Reinhabited

This site: Reinhabitation, government office record · all sites with this

New use

Civic and government

This site: Reinhabitation, government office arcgis-webmap · all sites with this

Office

This site: Reinhabitation, government office arcgis-webmap · all sites with this

All elements and lists · Trends

From the authors' map

WI, Madison: Villager Mall/The Village on Park St, 2011
• Reinhabitation, government office

Now

Status	Retrofit builtderived from authors' map (retrofit year present) reported
Strategy	Reinhabitedauthors' map reported
What is there now	Reinhabitation, government officeauthors' map reported
Retrofit year	2011authors' map reported

Site context

FEMA flood zone	X · AREA OF MINIMAL FLOOD HAZARDFEMA NFHL
EPA-regulated facilities within 500 m	8: BERNIE WEDIG SERVICE CENTER (FORMER); CENTRO HISPANO INC SITE; HOKANSON AUTO CO INC (FORMER); MASTERGRAPHICS INC; PARK ST QUIKMART FRANCOISEPA FRS
Census tract 55025001401	6,554 people, 4,116 per sq mi; median household income $49,959; median gross rent $1,145; 67% renters; 1.3% vacant units; 3.9% commute by transitACS 2023 5-year
Walkability (EPA, block group)	index 14.7 of 20; 61 intersections per sq mi; nearest transit stop 599 m; land-use mix 0.79; 64,381 jobs within 45 min by car, 86,293 by transit; 6% of households without a carEPA Smart Location
Within a 10–15 minute walk (800 m)	6 of 6 daily needs: 6 grocers, 5 schools, 29 parks or playgrounds, 3 health, 9 civic, 7 food and drink; 29 cycleway segments, 71 sidewalk-tagged segmentsOpenStreetMap
Opportunity Zone	yes, tract 55025001401 (rural)HUD
Housing permits, Dane County (WI), 2024	3,922 units in 5+ unit buildings, 147 in 2–4, 1,408 single-family; 2023: 3,480 in 5+Census BPS
Social vulnerability (CDC SVI 2022, tract)	overall percentile 0.85; socioeconomic 0.80; housing and transport 0.94; 35% below 150% of poverty; 5% of households with no vehicleCDC/ATSDR
Other atlas sites nearby	4 within 10 km, 5 within 25 km: Glenway Golf Course (3.8 km); East Towne Mall (3.8 km); Hilldale Shopping Center (5.9 km); Westgate Mall (6.3 km)computed
Overture Maps	place The Village on Park Street (community_center, confidence 0.92, from Overture, Overture-signals, meta); building footprint 8,960 m², 6.1176371574401855 mOverture (CDLA-Permissive 2.0)
Website and social	www.shoppingbeldenvillagemall.com (down or redirecting, status 405) · social: facebookOverture / Internet Archive
Tract change 2013–2023	population +9% (6,022 → 6,554); median income +77% ($28,295 → $49,959); renters 77% → 67%; median home value +37% ($154,300 → $211,200)Census ACS 5-year
Natural hazard risk (FEMA National Risk Index, tract)	relatively low overall (score 46.8); expected annual loss $1.3M; high: tornado, hail, cold wave; community resilience very highFEMA NRI
Tax-credit housing within 1 km	2 LIHTC properties, 120 units: Parker Place (70 units); Burr Oaks Senior Housing (50 units)HUD LIHTC
Retail trade in the county, 2025 (BLS QCEW)	29,294 jobs in 1,548 establishments; average annual pay $39,772; employment location quotient 0.82; employment -2.3% on the yearBLS QCEW 2025, NAICS 44-45, private
Jobs located in the tract, 2022	4,412 jobs; 219 in retail trade, 287 in accommodation and food (workplace blocks summed to tract 55025001401)Census LEHD LODES8 WAC 2022
Upward mobility (Opportunity Atlas, 2010 tract)	children of low-income (25th percentile) families reached the 35th income percentile as adults; 6.0% incarcerated at the 2010 count (1,466 children in the sample); born 1978–83, measured 2014–15Opportunity Insights
Food access (USDA FARA 2019, 2010 tract)	low-income, low-access tract (1 mile urban / 10 miles rural); 34% of residents more than 1 mile from a supermarket; poverty rate 28.0%; median family income $39,293; 922 SNAP householdsUSDA ERS
Schools	Madison Metropolitan School District (PK-12); 4 public schools within 1 mile: James Wright Middle; Southside Elementary School; Lincoln Elementary; Badger Rock MiddleNCES EDGE
Elevation	886 ft above sea level at the site pointUSGS 3DEP
Storm events in the county, 2016-2025	365 county-logged events: 195 hail, 117 thunderstorm wind, 14 flash flood, 12 tornado; $44,626,500 property damage reported; 1 direct deaths; forecast-zone events (most flood, winter and heat) not countedNOAA Storm Events
Homes for sale in ZIP 53713, 2026-09	median list price $294,225 (-16.4% on the year); 28 active listings; median 63 days on market; 23% with a price cutRealtor.com Research
Retail trade in the county, 2012 to 2023	1,620 establishments (-4%); 32,787 jobs (+11%)Census CBP
Housing market in the county	typical home value $467,783 (+3% 1 yr, +29% 5 yr); typical rent $1,792/mo (+2% 1 yr), 2026-09Zillow Research
House price index, tract, 2025	462 (2000 = 100); +3.1% 1 yr, +71% 5 yr, +137% 10 yrFHFA
Traffic on the busiest road within 600 m (2024)	131,682 vehicles a day on USH 012E (freeway or expressway, 6 lanes); 8,794 trucks; 23 counted segmentsFHWA HPMS

Similar sites

Glenway Golf Course, Madison, WI · Golf courses · same strategy: reinhabit; also in WI; 4 km away
Park Plaza Mall, Oshkosh, WI · Malls · same strategy: reinhabit; also in WI
Rapids Mall, Wisconsin Rapids, WI · Malls · same strategy: reinhabit; also in WI
Plankinton Clover, Milwaukee, WI · Malls · same strategy: reinhabit; also in WI

Elsewhere on the web

Pages with photos

Villager Mall nmtccoalition.org
Villager Mall – CDFI Coalition cdfi.org

Search images: Google · Bing · Commons · references: ULI case studies · Google Scholar

Multifamily screen

retrofit already built
county grew 6.6% 2018–23

Inputs: record fields (size, status) and county Census ACS 2018–2023 figures (growth, rent). How the points work. Not a recommendation.

History and original facts

Now called / also known as	The Village on Park St
County	Dane County
Census division	3 · East North Central

Not yet recorded: acres, GLA, year opened, original developer. Know it? Tell us.

Timeline

2011 Retrofit: reinhabit

Sources

Retrofitting Suburbia Interactive Mall Map (ArcGIS web map ce33ab26…) · 2021-01-20

Cite

Retrofit Atlas (2026). "Villager Mall, Madison, WI." Record m-adb29373ef, from the authors' map. Built on the public Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed. https://retrofitatlas.org/malls/wi/madison-villager-mall/ (accessed 2026-10-21).

BibTeX

@misc{retrofitatlas_madisonvillagermall,
  title = {Villager Mall, Madison, WI},
  author = {{Retrofit Atlas}},
  howpublished = {\url{https://retrofitatlas.org/malls/wi/madison-villager-mall/}},
  year = {2026},
  note = {Record m-adb29373ef, release 2026-10-21, tier: curated. Built on the Retrofitting Suburbia map (Dunham-Jones and Williamson) and the sources listed on the record. Accessed 2026-10-21}
}

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